Editorial and advertising information

Total Brand Licensing has been created, as a direct response to market demand for a publication that fully serves the corporate, trademark and brand sectors.
The magazine is like no other licensing trade. It looks at best practices, innovative programs, new retail and merchandising opportunities and creates a forum for brand licensors to promote and enhance their brands. It is also designed to highlight the opportunities available to trademark owners through a well-created and structured licensing program and brand extension.
Brands from around the world are in the spotlight through features and case studies including corporate brands and trademarks, automotive, celebrities, sports leagues and individuals.
The magazine also carries global news, research data and regular opinion pieces from experts in the industry. It is published as print, digital and tablet editions.

Digital and Print Circulation

Total Brand Licensing is published in print, digital and tablet formats and will be distributed to a targeted subscriber list that includes Total Licensing's 84,000 readers in 104 countries as well as key senior executives involved in brand licensing, brand building and brand extensions from the retail, manufacturing, promotional and other sectors around the world.

Digital issue circulation breakdown

Total by region
  • 48% North America
  • 22% Europe
  • 16% Asia/Australasia
  • 9% Latin America
  • 5% Others
Total by business
  • . Retail Buyer
  • . Retailers/Retail Buyers
  • . Licensees and Manufacturers
  • . Corporate/Trademark Owners
  • . Marketing Consultancies
  • . Advertising Agencies

 

Total By Job Function
  • . Corporate/Brand Owners
  • . President/CEO
  • . Senior VP Branding/Marketing
  • . Brand Managers
  • . Senior Global Brand Managers

Bonus Circulation

Whilst Total Brand Licensing will, of course, be distributed at a number of regular licensing events, such as Brand Licensing in London and Licensing Expo in Las Vegas, we are also working with a number of other trade fair organisers specifically with areas of interest to brand licensing, to ensure that each issue reaches key licensees, potential licensees, retailers, marketing agencies and others who are specifically interested in brand licensing. The magazine will also be distributed via a number of trade bodies and associations around
the world with whom we are connecting.

Editorial schedule

To submit or discuss editorial, please contact Francesca Ash francesca@totallicensing.com or Becky Ash becky@totallicensing.com

Every issue will carry vital information on trends, issues and data to keep today's business marketing and branding professionals on top of their game.

Trade Shows (provisional)

Licensing Expo
Brand Licensing Europe
Bologna Licensing Trade Fair
Kazachok
Licensing Market Germany
Licensing Expo Brasil
Licensing Japan
Hong Kong Licensing Show
China Licensing Expo
Sports Licensing and Merchandising Show
SMMEX - Sport Merchandise and Marketing Exhibition

Social Media

Linkedin
Twitter
Facebook
Google+
Instagram
Pinterest

Mobile App

iPad
iPhone
Android

In Every Issue

Cover story, Ask a Pro (experts responding to challenging questions), brand licensing news and deals from around the globe, Company Insights, Interviews, Best Practice features, Innovative Program profiles, Retail and Merchandising opportunities, Market Research and Development, Show Previews and Reviews.

 

 

Winter/Spring 2019

Leisure and Sports Apparel

This feature takes a look at what is happening in the world of leisurewear and sportswear on a global basis

Pet Products

The multi-billion dollar pet product
marketplace

Brand and Lifestyle Awards (B&LLAs)

Looking at the nominees for the
prestigious B&LLA awards

Brands at Spring Fair

What's at this year's show?

Business analysis and regular features
Company profiles, In-Depth Property
Profiles, Major Interviews

DEADLINES

Editorial: 5 December 2018
Ad Materials: 5 January 2019

Distribution Highlights

Bologna Licensing Fair
International Spring Fair
London Book Fair

Summer 2019

Brands at Licensing Expo, Las Vegas

A look at some of the brands that will
be on show at Licensing Expo

Brand and Lifestyle Awards (B&LLAs)

Who won the prestigious awards?

Adult Brands

Brands that are definitely not for children....

Housewares and Homewares

Exploring this massive market sector

Business analysis

Getting into the bones of the brand business

Celebrity Estates

Which celebrity brands will be making waves this year?

Licensed Food and Drink Brands

A look at food and drink brands in the marketplace

Roundtable

Experts debate top issues

Regular Features

Company profiles, In-Depth Property Profile, Market Research, Major Interviews

DEADLINES

Editorial: 15 April 2019
Ad Materials: 28 April 2019

Distribution Highlights

Licensing Expo, Las Vegas
Autumn Fair, Birmingham

Autumn/Fall 2019

Brands at BLE 2018

A look at some of the brands that will
be on show at Brand Licensing Europe

Heritage Brands

Heritage brands are big business - from
museums to galleries and much more.
This article explores the world of heritage brands and why they are so popular.

Sports Brands and Licenses

A look at what's happening in the world
of sports and sports brands including
mainstream and specialist brands.

Celebrity Chefs

Who's top in the global kitchen?
Celebrity Chefs are big business.

Licensing Transport

From cars to planes to ships, trains
and bikes.

European Retail Analysis

An in-depth look at the changing retail
landscape in Europe.

Liquor/Spirits Licensing

From whisky to gin and more.... a look at the world of licensed liquor.

Business analysis and regular features

Company profiles, In-Depth Property
Profiles, Major Interviews

DEADLINES

Editorial: 20 August 2019
Ad Materials: 5 September 2019

Distribution Highlights

Brand Licensing Europe
Sports Licensing & Merchandise Show
China Licensing Expo

Advertising information

To enquire about advertising, please contact Jerry Wooldridge jerry@totallicensing.com / Joanna Cassidy joanna@totallicensing.com

Winter/Spring 2019 issue

5 January 2019

Summer 2019 issue

28 April 2019

Autumn/Fall 2019 issue

5 September 2019

Advertising information

To enquire about advertising, please contact Jerry Wooldridge jerry@totallicensing.com / James Ash james@totallicensing.com

Winter 2019 issue

5 January 2019

Summer 2019 issue

28 April 2019

Fall/Autumn 2019 issue

5 September 2019

Maximum publicity

A

dvertising in the issue, (which of course includes the printed and digital issues), is priced competitively to allow the industry maximum publicity, both in their home market and into 104 countries.

Print and digital discounts

D

iscounts on rate card are available for multiple pages and an advertisement in the magazine includes both the print and digital issues.

Special options to enhance ads

S

pecial options, including gatefolds, heavystock and button ads are available in the printed issue. In terms of the digital issue, a number of options are available including the addition of video or Flash.

Advertising options digital magazine

Interactive features

Zoom and manoeuvre

Live URL and email links

Automatic picture zoom

Digital post-in notes

Scrolling text and moving images

Issue sponsorship

Includes additional intro ad page opposite the front cover and the sponsorship message and URL link at the top of each page and spread. One exclusive sponsor per issue.

Bring ads to life with video

Incorporate video or flash onto ad pages within the digital issue.

Video loads automatically on opening the page.

Advertising options printed magazine

Heavy Stock

Either single page (2 sides) or two pages (4 sides) printed on stock of 350gsm minimum.

One per issue.

Gatefold

Available in either heavy stock or ordinary page stock

Multi-page button ads.

Small, hyperlinked ads placed on outside edge of a minimum of 20 pages. One company per issue.

Production specs

PDF downloads

Please download the appropriate PDF for the advert size you are producing. You can download the reader here or open the PDF files directly in Adobe illustrator or Photoshop.

Advertisers should always provide artwork in digital format. Artwork should be in one of the following formats: Press-ready PDF, Adobe Illustrator file, Adobe Photoshop, JPG, TIFF or EPS. All graphics should be produced highresolution (minimum 300dpi) and should be in a CMYK format. All fonts used should be embedded. Specific instructions and sizes are given on the individual production sheets.

Download Acrobat Reader FREE

Front cover

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Double page spread

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Full page

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Half page horizontal

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Half page vertical

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Third page horizontal

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Third page vertical

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Quarter page horizontal

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Quarter page vertical

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