Mr. Men Little Miss Celebrate 50th Anniversary by Inviting consumers to vote for Two New Characters
From 11th January fans will have the chance to cast their vote from a selection of new diverse faces, in order to shape the next 50 years of the brand.
For the first time ever, the general public will be able to decide the next characters to be turned into classic Mr. Men Little Miss books. We all have a multitude of different personality traits and with a diverse cast of over 90 characters to choose from, now is the time to Discover You.
Whether you have an inner sense of zen like Mr. Calm, are always putting others first like Little Miss Kind, have the heart of a lion like Little Miss Brave, have a can-do attitude like Mr. Brilliant or are full of zest like little Miss Energy, there’s a part of a character inside everyone, so head online to Discover You and vote for your favourites.
Alastair McHarrie, Sanrio Licensing Director, comments: “The Mr. Men Little Miss 50th Anniversary in 2021 provides an opportunity to reflect on the role the brand has played for many generations of kids and adults across the world. Our celebrations will lead with two new characters chosen by our fans joining our family of well-loved characters and we can’t wait to see which two get the winning vote.”
When the late Roger Hargreaves created the Mr. Men character, Mr. Tickle, in 1971, the book went on to sell a million copies in just three years. Adam Hargreaves, son of the original creator additionally comments: “It’s amazing to see people are still connecting to the books after 50 years, they have always been about getting people to relate with the unique characters and identify the different traits of their own personalities, so it’s great to involve the fans and let them help shape the next 50 years of Mr. Men”
Vote for your favourite here: www.mrmen.com: Voting closes on the 31st March
