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Moose Toys Appoints Bulldog Licensing to Represent Pikmi Pops

Moose Toys appointed Bulldog Licensing to represent Pikmi Pops, the scented, collectible animal characters housed in lollipop-shaped vessels. The line features a range of surprises, including wristbands, key rings, messages, and more. Series two is now available.
The Pikmi Pops brand is supported by a multimedia campaign across YouTube, social media, TV, magazines, and PR. Bulldog is currently in conversations for licensing deals across all key categories.

Jewel Branding & Licensing Acquires Rachael Hale

Jewel Branding & Licensing purchased the Rachael Hale brand from New Zealand-based Dissero Brands.
Rachael Hale is a leader in animal imagery across an expanding range of items including apparel, giftware, home décor, stationery, back-to-school, and more. While earning sales in excess of $900 million, it has continued to grow its base of 75 licensees from more than 60 countries.
Jewel has been the U.S. licensing agent for Rachel Hale for the past 10 years. Jewel’s creative team will continue to develop new photography collections as well as leveraging Rachael Hale’s archive of more than 3,000 images.
Jewel will work closely with Rachael Hale’s sub-agents and licensees worldwide to ensure a smooth transition. Additionally, Jewel plans to further expand Rachael Hale into key categories including fashion, toys, personal care, and stationery.

The NPD Group Launches U.S. Kids License Tracker 

The NPD Group launched its U.S. Kids License Tracker, a service that spans 17 industries to provide a view of licensed purchases in the U.S. for kids ages 14 and under.

U.S. Kids License Tracker explores how license spending and purchase behavior varies across the following industries: apps and in-app purchases; arts and crafts; baby gear; books; clothing; consumer electronics and accessories; DVD, Blu-ray, and digital (movies, television shows); fashion accessories; footwear; heath and beauty products; home products (excluding furniture); party supplies and costumes; school supplies; sporting goods; toys and puzzles; and video game hardware, software, and accessories.

Additional insights from the service include purchase methods and occasions, pricing, demographic profiles of both the buyers and children, and more. Monthly data will be aggregated and released on a quarterly basis. Fourth quarter 2017 data is available today.

LEGO Debuts Animated Short With Disney•Pixar’s Cars, Top Gear Characters

The LEGO Group, Disney Pixar’s Cars, and Top Gear partnered for a new animated short. The film tells the story of Lightning McQueen’s trip to TopGear’s test track outside London, where he fulfills his dream of racing The Stig around the iconic circuit.

Top Gear’s racing driver is imagined in LEGO form as a car, and is joined by Cars characters Cruz Ramirez and Mater. The LEGO Group designed and made the Stig Car exclusively for the promotional video, and the content was produced by the Danish-based toy maker and the Top Gear team.

Chupa Chups Apparel Launches in Uniqlo Stores

Chupa Chups partnered with Uniqlo to become a part of The Brands Masterpiece collection, a collaboration that celebrates internationally familiar brands in categories including music, food, electronics, and home.
The lollipop brand’s collection launched globally this month in the UT sections of Uniqlo.

American Greetings Entertainment, Aircraft Pictures to Produce Holly Hobbie Live-Action Series

Aircraft Pictures and American Greetings Entertainment will partner to produce a new live-action kids’ series based on the Holly Hobbie brand. The series will debut this fall in the U.S. exclusively on Hulu, followed by its debut in Canada on Family Channel. The series was also pre-sold to Universal Kids, which will have the linear rights to the series after it streams on Hulu. 
First introduced by American Greetings in 1967, Holly Hobbie has accumulated $1 billion in worldwide licensed product sales. The new 10-episode series updates Holly as a modern-day 13-year-old singer and songwriter.

Pacific Swell Brands to Represent Charles Atlas

Pacific Swell Brands (PacSwell) was appointed as the exclusive licensing representative for American fitness icon Charles Atlas.
PacSwell will leverage Charles Atlas’ famous advertisements that have appeared in comic books and magazines since the ‘30s, as well as classic photos, trademarks, and other assets. The licensing agency will extend the brand into new categories that include apparel, accessories, collectibles, publishing, nutrition supplements, beverages, costumes, gifts and novelties, gaming, promotions, and more.

DHX Media Makes New Executive Appointments

DHX Media appointed Aaron Ames to the position of chief operating officer (COO), Josh Scherba to president, and Anne Loi to the newly created role of chief commercial officer (CCO). DHX Media co-founder Steven DeNure will transition out of his role as president and COO within the next month.
In his role as COO, Ames will be responsible for the overall operations of the company and will oversee its broadcast channels, DHX Television, and its licensing agency, CPLG. As President, Scherba will oversee the content business, including development, production, and distribution, as well as its YouTube-based kids’ network, WildBrain. As CCO, Loi will oversee key external partnerships, content production and financing, and business analytics.

Care Bears, Pusheen Come Together for Cuddly Collaboration

Care Bears entered an apparel collaboration with Pusheen as part of its Colors of Change campaign this year.

Care Bears x Pusheen will launch on April 28 at JapanLA, as well as and Pusheen’s online store, The collection will feature T-shirts, dresses, and more.

Care Bears and Pusheen will host a launch event at JapanLA on Saturday, April 28 from 11 a.m. to 6 p.m. Attendees will have a chance to win giveaway prizes and receive a free gift with purchase. Cheer Bear will be on site from 11 a.m. to 2 p.m.

Striker Entertainment, Blumhouse Television Enter TV Development Deal

Striker Entertainment partnered with Blumhouse Television on a first look TV development deal.
Striker Entertainment and Blumhouse will develop franchises based on existing brands, video games, and consumer product franchises, including a potential film based on Five Nights at Freddy’s. Striker will source IP from less traditional areas with growing communities of fans that have potential for traditional media exploitation.

The National Stationery Show and SURTEX Unveil the Boulevard

The National Stationery Show (NSS) and SURTEX introduce the Boulevard, a new show space that highlights the synergies between industries and events. The Boulevard is the new home for the shared social media lounge, daily activities, demonstrations, and the Theatre, featuring seminars and speakers that address the nuances of the industries. NSS and SURTEX take place next month at the Jacob K. Javits Convention Center in New York City.
NSS is the only global North American forum for the stationery market. The show takes place from May 20 to 23 and will feature new product offerings. SURTEX runs from May 20 to 22 and brings together designers, licensees, and brands.
Calligraphy demonstrations are planned for the Boulevard from Sunday through Tuesday, with a different calligrapher highlighted each day in 45-minute sessions. Each workshop will be capped at 12 participants.
The NSS workshop schedule features three separate tracks for attendees: Business Nuts & Bolts, The Art of Writing, and Trends from the Show Floor. Each track features a different interactive workshop session daily Sunday through Tuesday. Full details and times can be found at 
The SURTEX Theatre schedule includes sessions Sunday through Tuesday by Eric Ramirez of the Fashion Institute of Technology; Deborah Schneiderman of Pratt Institute; Nancy Fire of Design Works International; Bridgette Morphew and Jason Lyon of Parodox/Morphew; Pete Wollaeger of Eyez Brand; and Steve Greenberg of Pointcarre. A complete schedule can be found at


A feature of the Total Licensing Weekly Report is the Employment section - this includes 'Jobs Available' and 'Jobs Wanted'. So if you have a position in your company that needs to be filled, or you yourself are looking for employment opportunities, don't hesitate to send your information to:

to our general mailbox


Expert Available for New Position
I joined Euromonitor International, a leading global business intelligence provider, in 2004 after completing my MBA (Master of Business Administration) in International Management at the University of East London and Law Degree in Marmara University, Istanbul. Starting as a Research Analyst initially, I was promoted to become a Senior Research Analyst within two years. In 2008, I was further promoted to the position of Global Industry Research Manager covering six dynamic industries including Toys & Games, Consumer Electronics, Apparel & Footwear, Home & Garden, Personal Accessories and Eyewear across 30 major markets worldwide.
In 2010, I became the Global Head of Toys & Games Research creating the system to become a stand-alone key go-to source for strategic decision making for the industry covering 32 major markets globally. While developing specialist in-depth industry knowledge in the process, I increased the industry’s client base to its highest level which provides a sizeable revenue stream for Euromonitor.

Since July 2015, my primary focus centers on the Licensing industry where I drive thought leadership and enjoy further specialization in this ever exciting and fast moving area. While providing strategic business intelligence to key stakeholders in the industry for potential and investment decision making, I am also responsible for producing Licensing focused global briefing reports across Euromonitor’s existing systems including Apparel & Footwear, Retailing, Beauty & Personal Care, Packaged Food, Home & Garden, Personal Accessories, Travel & Tourism, Toys & Games, Economies & Consumers and Survey. 
Considering my background, education and expertise, I currently actively seek further opportunities and challenges across insights, strategy, market research and business intelligence spaces ideally covering consumer products, hardlines/softlines licensing category management or retail.


Job Title: Marketing Executive (LA office, USA)
Reports to: UK Marketing Manager 
Date: March 2018

Purpose of the role:

To assist the US Sales Team and the UK Marketing Manager in developing, implementing, maintaining and measuring a range of commercial, marketing activities that support and meet the business objectives to increase the company’s net profitability.

General B2B Marketing Activity

• Maintain and update the US sales presentations in conjunction with the Sales Team and UK Marketing Manager
• Trade shows –assisting the UK Event Executive in organizing trade shows, including PR and advertising, logistics, product display/packing, administration, and communication with the organizers, contractors and clients, identifying opportunities for new trade shows to attend
• Tracking success rates / conversions of trade shows and live lead tracking / response, tracking trade show spends/expenses in conjunction with the UK Event Executive
• Assisting in the production of the annual catalog and other collateral i.e. web banners, eShots, including copy writing, proofreading, general admin
• Working towards and maintaining KPI reports liaising with UK Marketing Manager
• Maintain press/influencer relationships, send samples for review, monitor & share coverage
• Keep our independent sales team up to date/reminders with new launches, catalogs, price sheets, special offers & events etc.

Digital Marketing
• General up-keep of Paladone US website in conjunction with the UK Communications Executive
• Assist with US social media by monitoring and updating Paladone’s social media platforms daily and planning content in conjunction with the UK Communications Executive
• Creating and maintaining blogs and organizing/attending blogger events
• Assist in the development and implementation of e-mail marketing initiatives (eShots) in conjunction with the UK Communications Executive including management of mailing lists
• Working with UK Content Executive to ensure the video and photo requirements of the US Sales Team are met

Internal Marketing Activity
• Organization and maintenance of company showrooms at Paladone US office
• Work with Senior VP and UK marketing Manager to develop internal plan of communication concerning both internal & external initiatives, events, successes & business development in the US office

• Attend exhibitions, conferences, seminars or training courses in order to keep up to date with industry developments
• Attend & where appropriate arrange internal meetings to achieve marketing plans & objectives
• Regular updates to UK Marketing Manager

Additional responsibilities;
• Key Account support; research/categorizing of retailers/tailor made promotions
• Attending customer meetings with the sales team
• Data cleanse & manage segmentation of customers

Behavioural skills:

• Creativity and Innovation
• Highly dependable team payer
• Strong interpersonal skills
• Confidence
• Highly driven self-starter, motivated to seek out & improve marketing globally
• Excellent planning and organisation ability
• Excellent verbal and written skills
• Time management / personal effectiveness
• Meticulous attention to detail
• Commercial awareness and application
• Hands-on, can do, practical attitude
• Ability to multi task and manage multiple simultaneous projects

Essential and desirable Technical Skills / job role:

• IT literate, with working knowledge and experience of Microsoft office suite including Excel, Outlook, Word, PowerPoint etc. (or Mac alternatives)
• 2 years minimum experience – good understanding of the basic principles of marketing
• Knowledge and experience of using social media platforms in a marketing capacity (mainly Facebook, Instagram, Twitter)
• Experience in email / digital marketing (SEO, PPC)

• Marketing qualification (High School or University)
• Google Analytics experience
• Experience in the Gift / Toy product marketing
• Experience in trade show facilitation
• Knowledge of website content management
• Earned & paid media experience (press, influencers)
• Content / blog writing
• Copywriting skills
• Comfortable carrying out phone-based marketing activities

In addition:
• Any other functions or task that may be required or assigned from time to time, within span of knowledge and capability
• Travelling within the US states is a requirement of the role, occasional travel outside US
• To take reasonable care of own health and safety and that of others, complying with the health and safety policy of the company at all times

Email to apply or to find out more!


Asiapac & MENA Executive Available for Sr Leadership Position


Entertainment Licensing professional, with superior management and business development skills in cross-cultural ( Asian and MENA markets ) and in diverse product environments, with the ability to define, assess and implement strategies at all levels, available for immediate start.   

  • Close to three decades (including 9 years in Publishing) in Entertainment & Character Licensing with the best names and Properties in the Industry both Western and Asian genre.
  • Functional expertise in strategic planning, business development 360*, acquisitions, joint ventures, content development. broadcast / content placement , licensing & merchandising, publishing, promotions, consumer marketing strategies, and brand management in character linked consumer products and geographies with the ability to relate, to both creative and commercial issues.
  • Diverse product and market knowledge in the consumer goods categories for inspired retail placement. Think "omni channel"
  • Excellent rainmaker's acumen to spot revenue generating opportunities and fuel growth across the genres Able to sell-in ideas internally and externally and excellent organizational, written and verbal communication, presentation, and interpersonal skills, that helps truly move the needle, both sides. 
  • Complex account management and hybrid contract negotiation skills with full P&L responsibility
  • Hong Kong based for last two decades, but open to relocate if need be, baggage. Can work 'at large' too for startups and fledgling office needs.

Can be reached at


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19 April 2018

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