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The Jim Henson Co. to Develop Series Based on IAmElemental Female Action Figures 

Kidscreen Confirms Three Keynote Speakers, Including Geena Davis

Playmates Launches Mysticons Toy Line


Brand & Deliver Creates Campaign for Micro Scooters
Hasbro, Paramount Pictures Enter Five-Year Exclusive Partnership for Live-Action, Animated Content

Caroline Mickler Ltd Announces Further Moomin Licenses

The Jim Henson Co. to Develop Series Based on IAmElemental Female Action Figures 

The Jim Henson Co. will develop a new animated kid’s TV series based on the female action figures by IAmElemental. The series will target kids ages 6 to 12 and The Jim Henson Co.’s Lisa Henson and Halle Stanford will serve as executive producers.

IAmElemental female action figures are based on the qualities of the Greek mathematician, astronomer, and philosopher, Hypatia. The figures act as inspiring models for kids, and feature members including Creativity, Ingenuity, Curiosity, Logic, Exploration, Mastery, and Oblivion. The company originally conducted a Kickstarter campaign, which was fully funded in two days. 
IAmElemental was recently selected as a finalist in the 2018 “Action Figure of the Year” category at the Toy Industry Association’s Toy of the Year Awards. 

Kidscreen Confirms Three Keynote Speakers, Including Geena Davis

Kidscreen Summit has confirmed three keynote presentations as marquee features of its conference program for the 2018 event, which is set to take place in Miami, Florida from February 12 to 15.
George Carey, Founder & CEO, The Family Room will present The Day the Universe Changed.
Geena Davis returns to Kidscreen Summit to unveil exclusive new research from the Geena Davis Institute on Gender and Media. Her latest study seeks to examine how products are being marketed to boys and girls through the use of brand mascots. It will analyze and identify current trends in the marketplace, and look at how the way brands portray different genders negatively or positively affects the way children perceive gender roles.
Marty Krofft, President, Sid & Marty Krofft Pictures will deliver In Conversation with Marty Krofft: Kids Entertainment Legend.
Kidscreen Summit 2018 will once again take place at the InterContinental Miami.
 To sign up online or get more information, visit the event website at

Playmates Launches Mysticons Toy Line

Playmates Toys introduces its Mysticons toy line, based on the new animated action series airing on Nickelodeon. The line will include an assortment of flying creatures, plush, and role-play items, and is available at select Toys “R” Us stores nationwide and online at and The line will be available at additional retailers later this year. 

The Core Action Figure assortment features highly detailed and articulated 7-inch figures including the four warriors and other characters and villains from the animated series. Additional figure assortments include Magic Lights Talking Figures and a Griffin & Figure Assortment. Each of the figures also includes a Mysticons Topps trading card with a unique code to unlock quests in the Mysticons app.

Playmates Toys will also launch a 7-inch plush based on the Mysticons’ favorite foz, Choko. Additionally, kids can pretend play as their favorite Mysticons warrior with the Battle Gear role-play assortment, including the hero’s signature weapon, avatar creature bracer, and mask.

Produced by Corus Entertainment’s Nelvana, Mysticons tells the tale of four girls who are transformed into legendary warriors. Arkayna, Zarya, Em, and Piper are drawn together by a prophecy to battle evil and protect the realm. With real relationships, distinct personalities, and strong, confident, smart, witty, and funny characters, Mysticons focuses on the representation of girls’ strength, power, and courage on the television screen.

Brand & Deliver Creates Campaign for Micro Scooters

Brand & Deliver has secured The Collective and Gulliver’s Theme Parks as brand partners for client Micro Scooters, in a campaign to engage the growing leisure scooter market.

Healthy live yoghurt company The Collective has teamed up with Micro Scooters to run a ‘Win a Scoot-athlon’ competition. The winner will secure the event for their class at school, along with the chance to meet the Olympic triathlon heroes Jonathan and Alistair Brownlee, with the runner up class winning 30 scooters. The campaign sees Micro Scooters promoted on over 460,000 big tub packs, through The Collective’s database and social channels and at CarFest North and South, which are attended by over 22,000 people in total.

Gulliver’s Theme Parks is running daily Scooter Scooter Safari tours at its Milton Keynes park for Adventurers Village guests. The tours include a treasure hunt and activities for children to play along with. The partnership is being promoted over the Gulliver’s website and across its social media.

Hasbro, Paramount Pictures Enter Five-Year Exclusive Partnership for Live-Action, Animated Content 

Paramount Pictures and Hasbro Inc. will partner to produce and distribute content based on Hasbro brands and original stories. The two companies will collaborate on live-action and animated films, with Hasbro's Allspark Pictures and will work with Paramount Pictures for development and production.

Hasbro and Paramount have partnered on five Transformers movies to date and two G.I. Joe films. The first Transformers spinoff, Bumblebee, is slated for release early next year.

Paramount and Hasbro will finance the projects at varying levels of investment, and Paramount will distribute the projects produced during the five-year term of this deal worldwide. Paramount and Hasbro will also work together for TV programming.

Caroline Mickler Ltd Announces Further Moomin Licenses

Caroline Mickler Ltd, which manages the UK brand extension programme for Moomin, has announced two new licenses for the enormously popular brand, reinforcing the success of the campaign across babies’, children’s and adults’ apparel.

Smith & Brooks, designer and supplier of licenced character clothing, will be producing a range of baby and nursery wear and girls’ apparel for ages 0-14.

Both pre-school and adult markets have been successful licensing areas for the Moomin brand in recent months. As well as the apparel lines from Smith & Brooks and Roy Lowe & Sons, a publishing programme from Puffin and plush from Aurora have been licensed for children.

Meanwhile personalised stationery, a mindfulness colouring book, homeware, greeting cards, coasters, enamel mugs, bags, fashion accessories, nightwear, t-shirts and cashmere jumpers are all part of the continuing success of a UK Moomin licensing campaign targeting a wide variety of price points and retail outlets.

This success will be further underpinned by the arrival in 2019 of a major new animated TV series, directed by Academy Award-winner Steve Box.

Anime NYC Announces Schedule of Events for Inaugural Show

Anime NYC, powered by Crunchyroll and presented by LeftField Media, will present three days of programs about the anime industry, gaming, and more at the inaugural show at the Javits Center in New York from November 17 to 19.

More than 20,000 fans are expected to attend, where they will take part in exclusive film and anime screenings, panels with internationally renowned artists and creators, and live musical experiences. The full schedule can be downloaded here.

Highlights from Anime NYC include a concert featuring anime songs from global artists Yoko Ishida, Chihiro Yonekura, and TRUE; a panel that discusses real-life parallels between the Pokémon universe and this world; a Sailor Moon panel where attendees can meet English voice actors and receive exclusive announcements and sneak peeks; a discussion about cosplaying with disabilities; a panel that introduces key women in Japanese feminist history; cosplay secrets and tricks from Uncanny Megan and YuffieBunny; and a panel designed to help parents understand the basics of cosplay and how it can impact their kids’ lives.

For Anime NYC’s full special guest list and tickets, visit

Tech City UK to Set Our Future Vision at Children’s Global Media Summit 2017

Leading figures in virtual reality and technological innovation will come together in December to debate what the future of their industry means for children.
Gerard Grech, CEO at Tech City UK, Jan Pinkava, Creative Director at Google Spotlight Stories, and Resh Sidhu, Creative Director for Virtual Reality at Framestore, will form a panel at the Children’s Global Media Summit 2017.
Their session, ‘What’s the Future of Storytelling?’, will explore how virtual reality has changed children’s perceptions of the world.
The session will be hosted by Spencer Kelly, who presents the BBC's flagship technology show Click.

Redbubble Appoints Eric Morse to Lead New Licensing and Partnership Strategy

Redbubble hired Eric Morse as senior vice president (SVP), content partnerships and general manager, global licensing. With this new appointment, Morse will work with Redbubble to create an online marketplace for fans to purchase products from independent artists with designs based on pop culture brands.

In his new role, Morse will work with brand owners, content creators, and companies to unlock fan favorites for the production and sale of officially licensed fan art merchandise.

Morse was formerly the divisional vice president of marketing, licensing, and product development at Spencer’s. Prior to his time at Spencer’s, Morse was head of marketing and general manager of e-commerce for Dylan’s Candy Bar, director of licensing for Sesame Street, and retail and marketing manager of licensing and entertainment at Hasbro.

Smiley in DTR Deal with Moonpig

The Smiley Company has entered into a new direct-to-retail partnership with Moonpig, which will see the market leading personalised greeting cards retailer launch their SmileyWorld collection to customers in the UK, USA and Australian market with immediate effect.

This partnership will continue to spread The Smiley Company’s brand mission of creating a platform for self-expression and helping to make the world a happier place.

The deal was concluded after Moonpig met the Smiley team at PG Live 2017, the first time the brand has exhibited at a dedicated greetings show.

LIMA Calls for Speakers for 2018 Education Programs

The International Licensing Industry Merchandisers’ Association (LIMA) invites industry experts to participate as presenters in its range of professional programming, including webinars, seminars, and roundtable discussions, as well as its annual Licensing University program. 

LIMA’s speaking engagements provide experts from across licensing, retail, advertising, marketing, and beyond the opportunity to share their expertise with executives from major entertainment studios, top IP owners, professional sports organizations, leading agencies, and more. 
Experts are sought from within licensing as well as the greater business community who can provide insight and strategic thinking on the latest trends in their respective industries. Previous LIMA programs have focused on case studies on emerging brands and ways to identify opportunities in growth markets, such as India and China. Other topics have included location-based experiential programming, food and beverage branding and marketing, managing and overnight sensation, and more. 
In addition, LIMA is inviting potential speakers to submit session topics for its annual Licensing University program, held during Licensing Expo. Areas of interest for next year’s sessions include detailed case studies on product and property introductions and brand extensions; retail strategies and trends; digital marketing strategies; social media strategies; forward-looking sessions on growth categories and market segments; maximizing emerging media platforms; and globalization.

To submit a proposal for a speaking opportunity, please visit Submissions are due by Friday, December 15.

Toy of the Year Finalists Available Early 2018

The Toy Industry Foundation (TIF) has announced that the 2018 Toy of the Year (TOTY) Award finalists are available online at Amazon ( and Toys’R’Us ( through February 2018, providing shoppers with unique access to a comprehensive list of the hottest toys of the season curated by toy and play experts.
Frequently referred to as the ‘Oscars’ of the toy industry, The Toy Association’s TOTY Awards program annually recognizes the top toys of the year, from classic board games to innovative tech toys. Shoppers can trust that these are some of the hottest toys for children of all ages, as they have been vetted by the esteemed industry awards program and backed by Amazon and Toys’R’Us.
The TOTY Awards program supports the work of the Toy Industry Foundation, the philanthropic arm of the North American toy industry, and serves as a critical fundraiser to enable TIF to provide joy and comfort to millions of children in need. TOTY finalist companies have donated funds to the Foundation in support of a research-based program that will explore the role of play in trauma-informed care for pediatric hospital patients and their families.

Nelvana Launches Mysticons Gaming App, Playmates Toys to Launch Toy Line with Game Codes 

Nelvana launched a role-play gaming app based on its original action series, Mysticons. Secrets of Gemina is now available to download for free through the App Store and Google Play on iPhone, iPad, and Android devices.

The app allows players to guide the Mysticons—Arkayna, Em, Zarya, and Piper—through a fantasy world as the foursome take on a quest to defeat evil and protect the realm. The app features a parallel storyline to the events in season one, as well as opportunities to explore familiar locales and win battles to collect in-game powerups, equipment upgrades, and action skills.

Playmates Toys’ Mysticons toy line and Topps’ trading cards will add to the app-playing experience, with products that contain scannable codes that allow players to unlock special items within the game. Mysticons toys and trading cards will be available soon.

The Fixies Coming to North America

Moscow-based production and licensing company Aeroplane Productions is announcing the North American premier of their live stage show, "The Fixie Show: How Tom Thomas Became a Fixie”, based on their international animated broadcast and YouTube hit for kids 4-9, The Fixies.

The North American tour premiered November 3 in Miami, Florida at the Julius Littman Theater in its original Russian Language format.
Produced jointly with The Poi Production Company, led by Yuri Sergeyev, the multi-media musical production features the beloved characters from the animated series and will continue its nine-city tour in the U.S with shows in New York (NY), Boston (MA), Wayne (NJ), Philadelphia (PA), Silver Springs (MD), Seattle (WA), San Bruno (CA), and Los Angeles (CA).

PUR Appoints Brandgenuity as Licensing Agency in North America 

PUR selected Brandgenuity to serve as its licensing agency in North America. The agency will extend the brand into new and exciting product categories.

PUR makes products that help reduce contaminants, many of which remove 99 percent of lead. takes users on an interactive journey of their water quality report from source to tap.

Brandgenuity will help PUR expand into key strategic categories, exploring all consumer categories that focus on ways to deliver safer drinkable water.

New Partners for Hamsta World 

Happy Ink and UK agent Allsorts Licensing have announced that Posh Paws are on-board for retail plush and Whitehouse Leisure for amusement plush across EMEA for the property Hamsta World.
Lauren Shipman, Group Brand and Marketing Director, said: “We’re delighted to be the exclusive plush partner for Hamsta World for both Retail and Amusement across EMEA. We immediately fell in love with the brands humour and instantly saw its hugely collectable appeal. We are thrilled to be working with the creators of the fun and incredibly social Hamsta World property.  We cannot wait to start creating plush that represents all of the quirky and distinctive characters from this YouTube brand.  With their universal appeal, these plucky and ravenous creatures we’re sure they’re going to be in high demand.”
Hamsta owner and creator, Saskia Keiser, commented: “Spreading joy is what Hamsta is about. We see plush as a key and essential ingredient in achieving this goal with our fans and viewers. Since the very start of our cooperation with Posh Paws we have been amazed with their views, products and the natural fit with our ideas. Together we can bring a smile to our fans. And lots of Hamsta cuddles.”
They join Blue Sky Designs and Bioworld International in the UK and a raft of licensees in the Benelux.

Spin Master Launches Moonlite Storybook Projector 

Spin Master Corp. partnered with creator Natalie Rebot to bring the Moonlite Storybook Projector to Target stores beginning November 5.  

Moonlite attaches to mobile phones and uses the flashlight of the phone to project story images onto the ceiling or wall. The initial prototype on Kickstarter surpassed funding goals, and reached more than 40 million views on the product’s original video.

Since partnering with Spin Master, Moonlite developed partnerships with publishers including HarperCollins, Random House, Hachette, and Simon & Schuster to bring popular titles to the platform, including Goodnight Moon, Wherever You Go, Where is Baby's Belly Button, Curious George, Chicka Chicka Boom Boom, and more. Target will feature it in the “Children’s Best Sellers” section in its stores nationwide.

Moonlite starter packs are available at retail stores, and the app is available for download in both the Apple Store and Google Play Store.  For more information on Moonlite, visit and watch the trailer here. 

Zoo York Reappoints Original German Distributor for 25th Anniversary Relaunch

Iconix Europe has announced a multi-year partnership with Made In Corporation GmbH to license Zoo York, the iconic American skate brand.

This new license agreement for apparel and accessories across the territories of Germany and Austria will restore the partnership between the Zoo York brand and Made In Corporation which was initially established in the 1990s.

The dynamic partnership between Made In Corporation and Zoo York will combine the extensive catalogue of Zoo York graphics and local expertise in the German and Austrian markets to launch a new apparel collection in 2018, marking the brand’s 25th anniversary.

Marie Claire UK Collaborates with Lifebox

Marie Claire UK, the beauty and fashion magazine brand, has joined forces with Lifebox, to launch a debut gift box.

The ‘Marie Claire made by Lifebox, Winter Skin Edition’ collection of healthy food and drink, ingredients, supplements and natural beauty products.

Justine Southall, Managing Director, Fashion & Beauty, Time Inc. UK, comments:
“Our audience wants to feel great and look good, and we believe that the ability to do this, to feel confident and find her own success, is wrapped up with how we live and what we eat. With this philosophy at heart Lifebox made by Marie Claire is an ideal brand extension for us, Wellbeing from the inside out.”

ZAG Bolsters Exec Team

ZAG, the award-winning global independent animation studio specializing in the creation and production of original, high-quality IP for kids and family entertainment in the film and TV sector, has today announced the appointment of key executives to its team to steer the company’s rapid expansion.  Headlining the team is former Legendary Entertainment CFO, Marlin Prager, who joins as Chief Operating Officer & Chief Finance Officer, with David Ribardo joining as Chief Accounting Officer, and Cindy Elfenbein appointed as Vice President, Retail Business Development.  The announcements were made today by Jeremy Zag, Founder and CEO of ZAG. 

Engino and JCB Team for 2018 Construction Launch

Engino, the manufacturer of plastic construction toys under the brands of Qboidz, Inventor and Discovering STEM has secured the license to produce a range of construction toys which recreate famous JCB machines.

Sam Johnson, General Manager Worldwide Licensing JCB Consumer Products comments: “The JCB licensing programme has grown from strength to strength and we’ve known for a while that adding construction kits would be a great addition. When we embarked on conversations with Engino, we knew it would be a great partnership due to their expertise and innovation in Construction Toys and their enthusiasm for JCB.  We hope the sets help to inspire the next generation of engineers.”

New Licensees for Outlander

Outlander, the hit television series, has appointed three new licensees.

Ecell Global, Heaven & Earth Designs, and Insight Editions.

Tulipop Teams up with Hot Topic 

Icelandic lifestyle brand Tulipop announces that it is continuing its global expansion with an exclusive US retail launch in Hot Topic stores across the country. The pop culture retailer has more than 600 stores in the US and an online presence.
To celebrate the partnership, Tulipop created a special street art project in Hot Topic’s home town, Los Angeles. Tulipop’s head illustrator and co-founder, Signý Kolbeinsdóttir, teamed up with the Venice Art Walls to bring the colourful and quirky world of Tulipop island to life on the California beach.
Running alongside the art wall is a nationwide “TulipopUSA” competition offering two lucky Americans the chance to fly to Tulipop’s home in Iceland by sharing their own Tulipop art or photos on social media. 


A feature of the Total Licensing Weekly Report is the Employment section - this includes 'Jobs Available' and 'Jobs Wanted'. So if you have a position in your company that needs to be filled, or you yourself are looking for employment opportunities, don't hesitate to send your information to:

to our general mailbox


Asiapac & MENA Executive Available for Sr Leadership Position

Entertainment Licensing professional, with superior management and business development skills in cross-cultural ( Asian and MENA markets ) and in diverse product environments, with the ability to define, assess and implement strategies at all levels, available for immediate start.   

  • Close to three decades (including 9 years in Publishing) in Entertainment & Character Licensing with the best names and Properties in the Industry both Western and Asian genre.
  • Functional expertise in strategic planning, business development 360*, acquisitions, joint ventures, content development. broadcast / content placement , licensing & merchandising, publishing, promotions, consumer marketing strategies, and brand management in character linked consumer products and geographies with the ability to relate, to both creative and commercial issues.
  • Diverse product and market knowledge in the consumer goods categories for inspired retail placement. Think "omni channel"
  • Excellent rainmaker's acumen to spot revenue generating opportunities and fuel growth across the genres Able to sell-in ideas internally and externally and excellent organizational, written and verbal communication, presentation, and interpersonal skills, that helps truly move the needle, both sides. 
  • Complex account management and hybrid contract negotiation skills with full P&L responsibility
  • Hong Kong based for last two decades, but open to relocate if need be, baggage. Can work 'at large' too for startups and fledgling office needs.
Can be reached at


Public Relations Account Executive - From Toys to Tech
LKPR, Inc. has an immediate opening for a public relations Account Executive.  

If you’re an experienced publicist with a proven track record of success looking to work in a fun, fast-paced, entrepreneurial agency environment, we’d love to hear from you.    

LKPR offers the unique opportunity to gain significant hands-on experience across a wide variety of consumer lifestyle sectors, from children’s products, to smart kitchen/home products, to fitness/wellness products, to consumer electronics/technology and more.    

Strong PR generalists are welcome.  Consumer lifestyle experience in the family/parenting, food/home or consumer electronics/technology spaces is a bonus.  


  • Live for the placement – whether it’s in ink, on-air, online or an influential Tweet, if it moves the needle for a client, it gets your heart pumping!
  • Be a consumer of all things media and tell your client’s story in an impactful way across mediums, from print and broadcast, to blogs and podcasts
  • Stay up-to-date on client industry news and trends—make your clients famous, in a good way! 
  • Identify appropriate media targets and develop compelling/timely story angles that inspire placements 
  • Be an ambassador for your clients at all times, and protect their brands as if they’re your own
  • Develop client materials people actually want to read, from pitches and press releases to catalog copy 
  • Demonstrate understanding of social media platforms, to reach journalists and consumers; if you can post, Tweet or tell an Insta story and have experience developing engaging brand social content, even better! 
  • Be flexible, creative and resourceful in making good things happen for clients—if there's a way, you'll find it!
  • Be a master juggler! Manage multiple projects, prioritize workload and meet deadlines
  • Work closely with account supervisors to create client media strategies and plans, and recalculate as needed    
  • Collaborate with talented, creative teams across marketing disciplines—think omni-channel! 


  • Bachelor’s degree in marketing, communications or a related field
  • 3 to 5 years’ experience, preferably in a New York City agency environment, with at least two solid years of media relations experience  
  • Bragworthy portfolio of client-focused media placements 
  • Self-starter who comes up with creative solutions to meet client goals
  • Impressive verbal/written communication skills

Preferred Skills:
Cision (or comparable media list building tools)
TV Eyes Competitive salary & benefits packages offered.  

To apply, please contact Linda Krebs at    

LKPR, Inc. is a service-oriented, results-driven, full-service integrated marketing firm based in New York City that offers clients best-in-class public relations, social media, digital marketing and design services. The firm was founded in 2012 by Linda Krebs, named “Publicist of the Year” that same year by leading PR industry publication Bulldog Reporter.


Spotlight Licensing Seeks Licensing Sales Manager
New York
Spotlight Licensing and Brand Management, Inc., a boutique licensing agency in midtown Manhattan (NYC), seeks an experienced sales professional who can identify, research, develop, and close sales leads for its Entertainment, Art/Design, Fashion, Digital, Corporate, Character, and other client properties. Candidate should be a self-starter with established licensing industry contacts and the ability to prepare effective sales pitches/materials, status reports, etc. This is a fast-paced, creative environment requiring the ability to work effectively independently and also as part of a team. Ideal candidate will have 1-3 years licensing sales experience. This is a full-time position with some travel required. Salary negotiable.  
Interested applicants should email resume with cover letter to


Job Description: Creative Artworker/Designer

Bright is a leading illustration agency, providing creative content for clients across Licensing and Publishing. In this role it is important to understand the needs of each agent and their creative division, supporting the London & New York offices and working with the part time US designer to coordinate design consistency and efficiency. Bright’s systems are currently under development, so there is scope to be a part of establishing brand design and guidelines for the new website and beyond. This is an opportunity to be part of a resourceful and forward thinking team, working across print and online to take ownership of and developing existing processes and instigating new design projects.
Key Responsibilities:

  • Plotting monthly activity and prioritising brief requests, managing deadlines, copy and image requirements
  • Carrying out fast-paced design briefs for both online and print marketing across our different creative departments
  • Developing ownership over all design related processes
  • Communicating effectively with colleagues for clear briefs and prompt delivery of artwork needs.
  • Designing and updating the main Agency, Licensing and Emporium homepage sliders; publications dates, workshop events, new artists, publication and trade show banner ads
  • Maintaining key collateral such as the artist and clients’ handbooks for digital pdf and print formats
  • Designing adverts and images for editorial and advertising features in industry publications
  • Designing and coordinating visuals for presentations for meetings, launches and other presentations that agents or marketing require
  • Coordinating design for trade shows including designing portfolio sheets for all agents and preparing and ordering design or branded collateral needed for trade shows
  • Establishing a strong relationship with printers and the knowledge of different types of processes and papers. Maintain existing relationships and develop new where needed.
Skills required:
  • Mac literate essential
  • Tech savvy, with an interest in the latest technology developments
  • Strong knowledge of design programs in the Adobe design suite (Photoshop, InDesign, Illustrator etc).
  • Applying a marketing understanding with the AIDA system with high quality performance and constantly developing design skills.
  • Demonstrate creativity, originality and flexibility, with good resilience during periods of high pressure
  • Ability to understand clients’ needs and find practical solutions
  • Good teamwork skills
  • Strong artistic sense with the ability to work to briefs and close attention to detail
  • Ability to multi-task on many projects at one time with strong initiative
  • Confidence in presenting and explaining ideas
Bonus additional skill:
  • Experience or interest in UX and web design


Crayola Is Seeking an Experienced Manager, Outbound Licensing. Located at Crayola Corporate HQ, Easton, PA

The ideal candidate will possess experience within either Toy AND/OR Publishing licensing experience.
GENERAL SUMMARY: Creates strategic direction for active licensee base and negotiates new partnerships within assigned categories to achieve growth objectives.   Directs tactical execution of licensed product lines from concept/line plan through commercialization.  


  • Manage existing licensees in assigned categories: 
    • Evaluate licensee’s quarterly marketing, retail and financial forecasts to ensure licensees on are track to meet established contractual obligations, royalty payments and forecast goals.
    • Organize and run licensee orientations, business reviews, semiannual/quarterly line reviews, and brain storm sessions.
    • Address specific licensee performance issues
    • Negotiate renewals on a timely basis
    • Provides input for annual departmental budget and plan
  • Ensure licensees develop seasonal lines in time for internal seasonal review and develop documents and presentations to communicate licensee’s initiatives to internal Crayola departments
    • Set trend direction and make recommendations for new product entry
    • Direct category research and product concept testing as needed with the consumer insights team
    • Work with creative and product development on design and creative direction for licensed product and packaging
    • Responsible for managing licensee press releases, cross marketing and promotions
    • Ensure adherence to internal approval process (i.e. safety, quality, financial, legal, content, creative, consumer activation, consumer affairs etc.) and assist in resolving issues.
  • Negotiate new licensed strategic partnerships for assigned segments in conjunction with established category strategies
    • Research, secure and develop new licensees building upon the success of existing segments in order to achieve predictable, profitable and sustainable growth
    • Negotiate deal terms including: grant of rights, royalty rates, guarantees, projections and business plans
  • 7 years’ experience in licensing or consumer marketing work for a CPG company.
  • Bachelors’ degree preferred

To review the full job description and to apply:
Click on search all jobs and look for Req ID 406BR


Senior Creative Designer
Location: North East (Gateshead) 
Salary: Competitive

We are looking for an talented Senior Creative Designer to join our team here at Blue Kangaroo in the UK... You must be a creative thinker and understand everything about Character Licensing and Brands. Work independently but also as part of a team. You will work on the biggest and best known brands in the Licensing world, everything from packaging refreshes to creative pitch decks to inspire creative thinking. An outstanding knowledge of all Adobe programs goes without saying and the ability to take work from concept to final artwork is essential.

If you think you have what it takes to make a difference within our talented and dedicated team then please contact us. t: +44 (0)191 490 9449.


Licensing Executive

MGL ( is one of the world's leading Art Licensing companies based in South West London (SW14) and is now seeking a dynamic licensing executive to join their team.

The primary responsibilities of the role are to deal and manage existing clients, as well as identify, develop and negotiate with new licensees. Categories include stationery, cards, gift and table top.

The role will also include visiting and exhibiting at trade shows both nationally and internationally.

Some experience in licensing or image libraries is essential.
For more information on the job role, please send CV and cover letter stating your present salary to


Licensing Director
Company: A leader in fashion accessories for both licensed/private label for adults and children. 
Job Qualifications: Looking for an experienced Licensing Director that can work with all major film studios.  Good communication and organizational skills needed. A team player in a fast-paced environment. Must be Excel, Outlook and Powerpoint proficient.  Mac experience is a plus.
Job Description: Serve as the primary point of contact for day to day business with licensors. Spearhead category strategies, partner relations, and negotiations to maximize brand efficacy and build growth opportunities for licenses.  Play a key role in forecasting.  Solicit new brands, licenses and trends to secure the company’s high ranking in the business.
Provide sales updates and sell through information to the licensors on a monthly/weekly basis.  Mentor and manage coordinators, providing industry and business guidance.
Work Environment: This is a very fast-paced, team-orientated business casual environment. 
Contact: Please send resume to


Executive Seeks New Challenges
I have 8 years experience of working for a large London Publishing house licensing book content to third parties. I am looking for a role which utilises my skills in negotiation and relationship building and can develop my experience within the licensing field. Having licensed book content to a wide variety of customers from national Newspapers to international Publishers I would relish the experience to work in a new industry, licensing new content to new clients.
I realise that a move across from traditional publishing may mean a step down from the managerial role I was in before. I'm enthusiastic to work in a new industry and feel my skills are easily transferable and am happy to look outside licensing roles also.


Sunrights Inc. Seeks a Licensing Coordinator
New York
Sunrights Inc. is an entertainment rights management company operated by one of the top advertising agencies in Japan, Asatsu DK, and the trading conglomerate Mitsubishi Corp. Located in New York City, Sunrights directly manages the development of intellectual property globally outside of Asia.  Properties include B-Daman and Beyblade Burst.
Please submit your resume to
Only candidates chosen for the interview process will be contacted.



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Francesca Ash
Laurie Schacht
Jonathan Samet
Jackie Breyer
Jerry Wooldridge

Becky Ash
Marissa DiBartolo
Stephanie Grassullo
Maddie Michalik
Ali Mierzejewski

Bill Reese

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