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Studio 100 and Zapf Creation Extend Heidi Licensing Potential
 
Studio 100 Media and Zapf Creation have signed an extensive international license agreement for CGI brand Heidi.
 
The multi-year agreement initially covers the rights in German-speaking territories, France, the UK and Ireland, Russia, Poland, Scandinavia, Benelux, the Czech Republic and Slovakia. The cooperation includes puppets and plush figures of the characters from Studio 100's popular CGI series. The new products will be available from 2020.
 
 
RHS Announces Successful Children’s Style Guide Launch at BLE
 
The new Royal Horticultural Society (RHS) children’s style guide was the centrepiece of the RHS stand on its return to BLE after five years, and it has already inspired interest – including a major publishing deal.
 
Visitors were able to see the multiple design assets that have made the RHS one of the most resource-rich partners in heritage licensing – and that have now inspired the amazing new artwork underpinning a new RHS licensing style guide for children’s products.
 
The colourful new guide, inspired by items in the RHS Lindley Collections, one of the world’s finest collection of botanical art, dominated the stand. Concept artwork on shelves, mobiles hanging from the ceiling, and the entire backdrop to the stand, all underlined the property’s potential in the children’s market across a number of categories,
 
 
Robocar Poli x Zaini Chocolate  

Robocar Poli x Zaini Chocolate was released simultaneously in popular convenience stores in China, Hong Kong, and Taiwan in September.
The product is comprised of three types of croquis and egg chocolates and inside contains eight types of surprise Robocar Poli figures. In late October, they will also be available at large Korean discount stores and convenience stores and will be released sequentially in Singapore, Russia, and Europe.  
 
 
Lovehoney Pops Up in Covent Garden
 
Lovehoney, the sexual happiness people, are branching out into bricks and mortar with their first-ever physical store, in time for the holiday season.
 
Already the most popular online shop for adult toys and sexy lingerie, the retailer is investing in a two-week retail presence in the heart of London’s Covent Garden.
 
The store will be open from 1st to 14th November and will be selling the ultimate grown-up festive gift - a ’12 Days of Christmas’ playbox.  Shoppers can select from a pick’n’mix of sexy Christmas treats, including sex toys, lubes, silky-smooth restraint ribbons, massage oils and much more. 
 
New Lovehoney CEO, Sarah Warby, commented: “Lovehoney’s philosophy is to promote sexual happiness for all and we have been working hard to encourage people to embrace this.  We feel that bringing our brand directly to consumers gives us the chance to celebrate this philosophy, to interact with our customers face-to-face and encourage everyone to have some intimate fun this Christmas.”
 
 
Pokémon Partners with Celio for a new Fashion Collection
 
Pokémon and leading French men's fashion retailer Celio are partnering up for a whole new Pokémon look. The new Pokémon by Celio fashion collection will be available across Europe, the Middle East, Africa, and online. The collection features 12 products, including high-quality sweatshirts and t-shirts, as well as cool accessories such as backpacks and hats. 
 
To celebrate the line, dedicated pop-up store in Paris, open from November 6–16. Promises fans an amazing Pokémon experience with exclusive Celioapparel available. 
 
 
ELLE Partners with Delta Galil UK
 
Lagardère Active Enterprises (L.A.E.) manager of all ELLE non-media brand extensions, has announced a partnership with Delta Galil UK (a subsidiary of Delta Galil Industries), a global industry leader in quality intimate apparel.
 
The partnership was created by brand extension agency three60brands and sees Delta Galil become ELLE’s exclusive licensee for Lingerie, Loungewear and Swimwear with the launch of its first collections in early 2020. This launch sees Delta widening its license coverage in UK, Europe and Russia whilst adding new territories such as the Middle East and Australia.
 
The design and innovation team at Delta have truly embraced what it is to be an ‘ELLE woman’ and through collaboration with the creative team at ELLE have created Intimates collections that remain true to the Parisenne heritage of the brand.
 
 
Launching at Spielwarenmesse 2020 as a First-Time Exhibitor
 
Trade fairs are widely recognised as a valuable sales and marketing tool. For the international toy industry, the Spielwarenmesse in Nuremberg is the most important event of the year. When 70,000 buyers and retailers go in search of new ideas from 29 January to 2 February 2020, the Spielwarenmesse is definitely the place to be for first-time exhibitors, too. The New Exhibitor Center (NEC) in Hall 3A enables newcomers to turn their debut at the Spielwarenmesse into a resounding success. These exhibitors not only enjoy special terms and conditions, but they also benefit from organisational support from start to finish.
 
The New Exhibitor Center is an extremely popular feature at the Spielwarenmesse. The pavilion is located in a busy area in Hall 3A, attracting large numbers of visitors looking for innovations and new ideas. The first-time exhibitors at the NEC receive a Ready-to-go Package at particularly attractive rates. The package includes a 6m² furnished stand with free WiFi. The participants also benefit from additional advertising measures, e.g. their company entry in the print and online exhibition catalogues is highlighted with the “New” icon. Ernst Kick, CEO of Spielwarenmesse eG, explains: “Appearing at the New Exhibitor Center is an attractive and affordable opportunity for these companies to show their products to a wide international audience, whilst keeping costs low.” The pavilion has space for up to 60 stands.
 
A unique presentation format has been created for start-ups or newcomers who specialise in electronic toys and are keen to test the waters at the Spielwarenmesse. The Tech2Play activity area features small presentation zones that companies can book to showcase their products. The participants benefit from the Tech2Play activity areas which attract trade buyers specifically interested in the product group Electronic Toys and the innovations on show there. More information is available at www.spielwarenmesse.de/en/t2p.
 

Hello Kitty Lighting Up Flamingo Candles
 
Flamingo Candles has launched a collaboration with Sanrio to create Hello Kitty x Flamingo Candles.  The collection launches on Wednesday 30th October 2019 and will be available direct from FlamingoCandles.co.uk.
 
Hello Kitty x Flamingo Candles is a collection of candles featuring the global icon, centred around fun, friendship and girl power.  The launch coincides with the celebration of the 45th anniversary of Hello Kitty. 
 
 
Match Attax Expands with UEFA Champions League and UEFA Europa League
 
Topps has announced the introduction of two new leagues to its best-selling sport trading card game series. Fans can now collect not only the best players from the UK clubs, but the best players from across Europe as the new format Match Attax hits shelves featuring players such as Ronaldo, Messi and Mbappe. The new season launch saw the biggest ever marketing campaign from the company, with the new format garnering huge levels of support across retail.
As the appetite for the Match Attax cards shows no signs of slowing, Bulldog Licensing is ramping up the consumer products programme with the announcement of two new licensing deals. Fashion UK is on board to create daywear for the number one children’s football brand in the UK, while Misirli will be offering socks for the avid collectors.
 

Hasbro Revealed New Product at MCM London Comix.
 
Hasbro revealed new products with partner brands Star Wars, Transformers, Power Rangers and Marvel this weekend at MCM London Comic. 
 
Including the all new Star Wars Nerf the Mandalorian Rocket gauntlet, Transformers Cyperverse Ultimate and Ultra class figures that power-up, Marvel Legends series 6-inch Super Skull Build-a-figure and Power Rangers lighting collection 6” blue ranger figure.
 

BBC Earth and S’well Team
 
BBC Earth and S’well, creator of the fashion hydration accessory, are teaming up for a  long-term partnership that celebrates the wonders of the natural world with an exclusive, co-branded collection inspired by the BBC’s natural history programming.
 
The partnership launched this week with a range of four S’well bottles that will capture the beauty of the planet for the consumer to enjoy in their everyday lives. The collection will include iconic imagery from BBC Earth.
 
 
Flossy and Jim Find a Happy Place LELECHA in China
 
A promotional partnership has been announced for Flossy and Jim with the retail café chain LELECHA in China over the Halloween holidays.
 
Founded in 2016, LELECHA is a high-end tea brand and has gone on to be one of the most popular tea franchises.
 
A jointly branded Flossy and Jim and LELECHA product range using the slogan ‘my happy place’ will feature on bags, apparel, phone covers, mugs, notebooks, cushions and badges will launch in their flagship store in Shanghai and will run from the 28th October to 3rd November.
 
 
Bavaria Sonor Licensing Working with Bud Spencer and Terence Hill

Bavaria Sonor Licensing (BSL) is taking over the license business for the brands Bud Spencer and Terence Hill. The brand universe around the congenial duo, known from numerous spaghetti westerns, is to be expanded further by the in-house licensing agency of Bavaria Media. As part of this, new merchandising products are planned for the Fashion, Food & Beverages, Promotions, Home & Living and Personal Care segments.
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30 October
 

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