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The Licensing Awards Crowns the Best in Industry
 
The winners of this year’s Licensing Awards were presented their trophies in a glittering ceremony on Tuesday, which saw some 1,300 retailers, licensors, licensees and industry executives pack into The Grosvenor House Hotel, London.

Welcoming everyone to the event – which was presided over by Vernon Kay – Jakki Brown, joint md of Max Publishing, which owns and organises The Licensing Awards, commented: “These awards exist only because of you. Licensing, to be successful, needs everyone to work together. This event is testament to the enormous talent, passion and commitment of our industry.”

The awards were once again backed by Brand Licensing Europe 2019 as headline sponsor and also supported by industry trade body, Licensing International.
For the full list of this year’s winner, please visit: www.thelicensingawards.co.uk
 
Laura Ashley Appoints IMG for China, Hong Kong and Taiwan
 
Laura Ashley has appointed IMG to exclusively license the brand in mainland China, Hong Kong and Taiwan, through consumer home, fashion, beauty and lifestyle products.
Increased purchasing power in China has led to the growth of the furniture market. Total sales of furniture manufacturing enterprises grew 10% year-on-year to more than $130 billion in 2017, according to the National Bureau of Statistics.

Home décor and furnishings will be the initial core focus for Laura Ashley’s entry into mainland China with future extensions into women’s apparel, fashion accessories and personal care – all product areas that the Laura Ashley brand has developed successfully over its history in the UK, Europe and the United States. 
 

Cottonwood Media Appoints Beacon Rock Growth for Find Me In Paris
 
Cottonwood Media, (a Federation Kids & Family company), announced today a new partnership with L.A. based Beacon Rock Growth for the hit tween drama series Find Me In Paris.

In coordination with Cottonwood Media, Beacon Rock Growth will serve as licensing agent responsible for the development of Find Me In Paris branded licensed products and merchandise throughout the US and Canada, effective immediately.
 
The deal was brokered by Ana Micoud, who leads Cottonwood’s licensing business through her company The Wizards. 
 
Currently airing on Hulu (US) and CBC (Canada), Find Me In Paris has already sold into staggering 130 countries and currently broadcasts in over 80 territories worldwide.
 

CPLG Expands Representation of Sony Pictures Consumer Products in EMEA

In a new agreement that expands on their current multi-year relationship in Italy and Spain, Sony Pictures Consumer Products has appointed CPLG as its licensing agent for additional EMEA markets: Benelux, France, Germany, Austria, Switzerland, the UK and Middle East.
 
CPLG will represent Sony Pictures’ extensive film and TV catalogue, which includes much-loved blockbuster entertainment franchises such as Ghostbusters and Jumanji; Vivo, Sony Pictures Animation’s upcoming 2020 holiday release featuring original songs byLin-Manuel Miranda; hit TV series such as Breaking Bad and its spin-off prequel Better Call Saul; the romantic sci-fi drama Outlander; the #1 hit series on YouTube Premium, Cobra Kai; and popular Columbia Pictures back-catalogue classics such as The Karate Kid and Poetic Justice.
 

Faster Brands Signs Motor Sport Magazine

Newly formed specialist brand licensing agency Faster Brands has signed it second client - Motor Sport Magazine. The magazine is the longest continually published magazine in the world.
 
Said co-director Chris Parkes: “As a new company specializing in automotive brands, to get to represent the best known motor sport media brand is a real honor. Like many petrol heads, I have been an avid reader all my adult life and we are looking forward to forging some exciting licensee partnerships in the near future”
 
Now in private ownership, the on-line version of the magazine has been completely revamped and the print format also redesigned. Motor Sport has a huge social media following all over the world and an digital archive of writing, design and photography going back some 90 years, much of which will be made available for use in licensing.
 

Herschend Expands its Leadership Team
 
Herschend Entertainment Studios (HES) is expanding its leadership team to prepare for the significant 2020 relaunch of the children’s brand, Chuggington and the development of new intellectual property within the Herschend Enterprises family of companies. 
 
Natalie Setton joins HES as Vice President of Commercial, Content Distribution & Licensing.  In this role, Setton leads all sales, licensing, marketing, retail support, live events and location-based entertainment for HES’ properties. She’ll also work alongside Julie Phillips, who serves as Vice President of Development and Production, and as an Executive Producer on Chuggington’s new season.  This executive team is being led on an interim basis by Peter Schube, former President of The Jim Henson Company and COO of Illumination Entertainment.
 
Acquired from U.K.-parent company, Ludorum PLC, in December 2018, Chuggington celebrates its 10th anniversary in 2020. HES is prepping for a full-scale global relaunch of the popular Chuggington series with an all-new season six premiering in Spring 2020, and a new toy program from master toy partner Alpha Group debuting in Fall 2020.
 

kathy ireland Worldwide Brand MI VI Launches Smart Luggage
 
MI VI, a men’s lifestyle brand by kiWW, founded by Kathy Ireland and Tommy Meharey, and Samsara smart luggage have implemented key marketing initiatives as part of a strategic partnership between the two brands. 

This new combined brand has recently completed a round of marketing materials that includes images and videos of the new luggage line to be used for online promotions and social media campaigns.  The new collection launched this month at samsaraluggage.com.
 

Paddington On Ice Arrives at Winter Wonderland
 
This festive season, Paddington on Ice will make its UK debut at Hyde Park Winter
Wonderland.
 
Following its success at Germany’s largest theme park, Europa-Park,
Paddington will be gliding onto the ice from Thursday 21st November 2019.


BWI to Represent LuckyBoySunday
 
Brands with Influence has won the contract to manage the worldwide licensing programme for the Danish brand LuckyBoySunday.

LuckyBoySunday already has a successful licensing programme in Korea, with deals including Dunkin Donuts and the fashion label Roanjane and now BWI has been appointed to help expand the brand internationally.
 
As the Worldwide Agent, BWI has already agreed a deal with License Connection for the
Benelux region and is working closely with the existing agency Heros in Korea. Over the
coming months BWI will be looking to partner with agents in other key territories for the
brand including Japan, France, and the USA.
 
 
Italy’s Fashion Retail Sugarcoated by Perfetti Van Melle Brands
 
This year Perfetti Van Melle’s candy brands have been taking over Italian fast fashion retail. In spring Chupa Chups and Mentos collections were launched in Oviesse, soon to be followed by Alcott, Zuiki and Piazza Italia, among others.

In addition, Perfetti also debuted in these retailers with other Italian candy classics: Big Babol and Morositas, launching t-shirts and loungewear collections with oversize logos and feelgood icons of the popular confectionery brands. New collections with other brands of the Italian candy giant are already being designed for a Spring Summer 2020 launch.

Vanessa Grande, licensing coordinator of Perfetti in the Italian market, commented: “For the first time so many fashion partners have launched new dedicated capsule collections with so many of our brands at the same time in Italy. It’s great to see how fashion retail rides the candy wave and how the trend keeps gaining momentum and evolving as a fashion proposal of its own kind.”
 
 
Nottingham Forest Appointed as Licensing Agent for Cleo & Cuquin in Iberia
 
Nottingham Forest and the production company Anima España have signed an agreement for the licensing management of the animated series, Cleo & Cuquín in Spain and Portugal.
 
The series is broadcast in Spain on Clan and in Portugal on Canal Panda, in addition to Netflix, and has 4 channels on YouTube in different languages, Spanish, English, Portuguese and Russian.
 
 
Spearmark and National Geographic to Launch Lunchware Range
 
Spearmark has announced that it is to produce a range of lunchware for children on behalf of National Geographic for the UK market.
 
The range includes bottles, lunch bags, sandwich boxes, plates, tumblers and cutlery. All the items in the range will use minimal packaging and all are designed to encourage reuse in line with National Geographic’s Planet of Plastic? initiative, a multi-year effort to raise awareness about the global plastic crisis.
 
Arriving at retail in autumn/winter 2019, the items are aimed at a core target audience of primary school children and gift givers. They are expected to be available in a number of supermarkets and major department stores as well as online.
 
The designs are inspired by a number of themes that National Geographic has been expanding throughout its consumer products for children during 2019, including Amazing Animals, STEM and Space, and Explorers-in-Training. These themes are reflected in colourful designs showing dinosaurs, astronauts, planets, mountains and maps, or amazing facts about the natural world like the depth of the Mariana Trench and the height of Mount Everest.
 
 
Flossy & Jim Launch In China
 
Edutainment Licensing is celebrating the successful launch of Flossy and Jim at Licensing Expo China in the summer.
 
The exclusive agent for China, iPlay Brand Management launched the colourful life style brand with a vibrant stand at the show.
 
Presentations were made to potential partners in key categories and agreements are now being concluded in Consumer Electronics - iphone, tablet and computer skins, Apparel, Bags, Cushions and Phone cases as well as publishing for Horace & Co.
 
 
 
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12 September 2019

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