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Hasbro Named Global Master Toy Licensee for Saban’s Power Rangers

Hasbro was named the global master toy licensee for Saban’s Power Rangers. Under the terms of the agreement and in collaboration with Saban Brands, Hasbro will design, produce, and bring to market a wide variety of toys, games, and role-play items inspired by the franchise.

Hasbro will hold the worldwide rights, excluding Japan and certain other Asian markets, effective as of April 1, 2019. The arrangement provides Saban Brands and Hasbro with the opportunity to initiate Hasbro’s purchase of the Power Rangers property. The range of products will be available in spring 2019.

Pink Panther Fashion Collection in Italy

A Pink Panther fashion collection for women is now available at Pinko stores worldwide, one of Italy’s contemporary fashion brands, in a deal brokered by CPLG’S Italian office on behalf of Metro-Goldwyn-Mayer. The collection features the classic character on a range of stylish womenswear including jackets, trousers, sweatshirt, t-shirts, hooded sweatshirts and skirts.

The 10-piece collection uses a mix of fabrics and embroidery including jersey, sheer mesh, fabric patches and crystal embellishments.  The line is available in 180 Pinko stores worldwide in addition to over 1500 retail outlets.  A follow-up SS18 collection featuring additional apparel and accessories will be available later this month.
“We’re really excited to see Pink Panther at Pinko Stores!” said Maria Gurrieri, Managing Director, CPLG Italy.  “We’ve been working very closely with Pinko to develop this collection and we’re delighted with the results.  Pinko is a leader in contemporary fashion, and through this collaboration we have developed a unique and original range featuring the much-loved character.” 
The Pinko collection is part of a wider Pink Panther licensing programme led by CPLG across Europe.

Women in Toys Announces Winners at Annual Wonder Women Awards Gala

Women in Toys, Licensing and Entertainment (WIT) held its 14th annual Wonder Women Awards Gala on Sunday, Feb. 18, coinciding with Toy Fair 2018. The gala celebrated industry trailblazers for their contributions in toys, licensing, and entertainment across a variety of disciplines.
The 2018 WIT Wonder Women Awards Winners include Ali Mierzejewski of The Toy Insider and Stephanie Mendoza of Sesame Workshop for Wonder Woman Rising Star; Sydney Wiseman of WowWee for Wonder Woman Creator Inventor; Menal McGrath of Moose Toys for Wonder Woman in Licensing; Diana Young of Spin Master for Wonder Woman in Manufacturing; Julie Powell Christopher of Entertainment One for Wonder Woman in Marketing; Susan Murphy of Coyne PR for Wonder Woman in Public Relations; Cindy Levitt of Hot Topic for Wonder Woman Retailer; and Donna Moore of TTPM for Wonder Woman in Sales Award.
In addition to the Wonder Woman Awards, WIT celebrated honorees including Creata CEO Norma Rosenhain for the Lifetime Achievement Award; Spin Master executive vice president (EVP) and global chief marketing officer (CMO) Nancy Zwiers for the Elise Lachowyn Mentorship Award; and 12-year-old Toys “R” Us President of Play Ariana Gentry for the Wonder Girl Award. WIT also presented scholarships to 10 college students, made possible through the WIT Foundation’s Scholarship Program.
This year marked the second year of WIT’s Superhero Circle program, which is a means to make personal donations in support of WIT’s programming, initiatives, and scholarship program. Donations may be designated to honor the memory of loved ones. 
This year’s sponsors included Mattel, Nickelodeon, Disney, Spin Master, Hasbro, Bandai Foundation, Jazwares, PlayMonster, The Toy Book, and more.

9 Story Sell Children’s Series to ABC Australia

9 Story Distribution International is pleased to announce that it has licensed the new animated children’s series Luo BaoI (52 X 11) to ABC Australia. ABC Kids has acquired the series in both English and Mandarin, with episodes premiering last week to coincide with Chinese (Lunar) New Year. The broadcaster began providing some of its most popular children’s programs online in Mandarin in early 2017.
Produced by Magic Mall Entertainment, Luo Bao Bei was created by Magic Mall’s Grace Tian and is written by Dave Ingham (Shaun the Sheep, Octonauts), with Cloth Cat Animation commissioned for the animation.  9 Story Distribution International holds global distribution and merchandising rights, excluding China.
The series follows Luo Bao Bei, a bright and spirited 7-year-old girl with a vivid imagination, on a quest to understand the world around her. With her friends, family, and some endearing animal companions by her side, she navigates the excitement of childhood with enthusiasm and curiosity, finding adventures along the way. Children everywhere will relate to LUO BAO BEI’S journey to learn life lessons, one story at a time.

Bright Kingdom, Discovery to Release Shark Week Toys

Bright Kingdom Ltd. partnered with Discovery Consumer Products to launch products for Discovery Channel’s Shark Week. Bright Kingdom will release play sets, figures, role-play activities, and vehicles to honor Shark Week’s 30th anniversary this year, in addition to ocean-themed toys for the holidays.

Brand Liaison to License Amy Coe

Amy Coe, a leading children’s and fashion designer for over 25 years is proud to announce the appointment of The Brand Liaison to lead her licensing and strategic collaborations. The Brand Liaison will continue to build the Amy Coe brand across all categories including layette, infant/toddler, and sizes 7-14.  Amy Coe Home will focus on baby bedding, juvenile linens, room decor and accessories. The Brand Liaison will also seek exclusive collaborations and retail programs with a multi-tier strategy. 
“The Amy Coe brand has a rich history in juvenile products.” explained Steven Heller, President of The Brand Liaison.  “We are very excited to continue that tradition and build upon the reputation and popularity of the brand. With Coe’s extensive design library of signature prints, whimsical patterns and cool icons, licensees will be armed to provide hip collections for moms, kids and gift givers.”
Known as the creator of “Hip. Cool. Adorable.” childrenswear, Amy Coe celebrates individual style with playful details, modern lines and pure colors.  Amy Coe has been featured at virtually all channels of distribution including Bloomingdales, Macy’s, Lord & Taylor, Buy Buy Baby, Target and Babies R’ Us.  Coe was responsible for the single largest product introduction by an exclusive designer in history of Babies R’ Us. In addition to everyday apparel and accessories, The Amy Coe collections included furniture, bedding, room décor, diaper bags, feeding, plush and gifts. 
The Brand Liaison is currently meeting with potential licensing partners and retailers across multiple categories with a focus on apparel and accessories and will also seek exclusive collaborations and retail programs with a multi-tier strategy. 

Sunny Days Entertainment, Haschel Holdings Ltd. Appoint Global Icons as Worldwide Licensing Agent for Cupcake Surprise

Sunny Days Entertainment and Haschel Holdings Ltd. appointed Global Icons as the exclusive brand licensing agent for the Cupcake Surprise collectible doll line.
Global Icons will launch a cohesive licensing and merchandising program based on the two-in-one collection. The program will feature categories including apparel, accessories, plush, games, social expressions, back-to-school, interactive, food and beverage, home furnishings, publishing, and more. The new products will be released in the fall.
Cupcake Surprise is a series of 32 scented cupcakes that transform into princess dolls. Each princess comes with a unique outfit and scent, including, strawberry, vanilla, grape, chocolate, lemon, and peanut butter. The brand also features Cupcake Surprise Minis, which are available in 12 different styles and six different scents.

Universal Unveil UK partners for New Jurassic Park Movie

Universal Brand Development recently unveiled details of additional UK licensing partners for the upcoming release of Jurassic Park: Fallen Kingdom. Top licensees have signed to the heavyweight consumer products program and following a positive toy fair season, the countdown is now underway for the official movie merchandise on 16 April 2018.
Joining master global toy partners Mattel and LEGO Systems who lead the retail roll-out – along with toys across a variety of play patterns and age segments with support from Build-A-Bear, Rubies and more – all key categories are represented with best-in-class UK licensees.
These include Cartamundi, Clementoni, Funko, Mashems Collectibles, Mondo, Ravensburger, Sambro and Skyrocket Toys for toys and games. In addition, Posh Paws and Whitehouse Leisure have signed arcade plush toys and games and MV Sports have signed outdoor and wheeled toys.
Apparel and accessories have been signed by Aykroyds, Fabric Flavours, Fashion UK, Global Licensing, Roy Lowe and Sons, Smith & Brooks, TDP Textiles, Trademark Products and White Optics and publishing will come from Egmont UK and Carlton Publishing.
Further licensees include Danilo, IG Design Group, Pyramid, RMS, Character World, Corsair, DNC, Kid Design, Process, Bon Bon Buddies, Chupa Chups, Finsbury Food Group and Pez.
Hannah Mungo, Country Director UK & Ireland Consumer Products at Universal Brand Development said, “The crème de la crème of UK licensing and retail has come out in force to support Jurassic World: Fallen Kingdom. The cross generational appeal of the franchise cannot be underestimated and I’m in no doubt that the combination of an epic movie, unique brand heritage and the universal appeal of our dinosaurs will ensure that Jurassic World: Fallen Kingdom is one of the biggest movie and merchandising events of 2018.”
Since 2015, Jurassic World has wowed audiences worldwide with its towering vision of prehistoric titans recreated by modern genetic science, becoming the fourth highest-grossing film in cinema history with over US$1.6 billion in global box office. The highly anticipated next instalment of the Jurassic World franchise – Jurassic World: Fallen Kingdom – opens in theatres in June 2018 and offers many key touch points including Back to School and Home Video plus exciting plans for next year driving the brand through 2019 and beyond.

Sesame Street, Green Toys Partner for Toy Line

Green Toys Inc. unveiled its Sesame Street outdoor activity sets at Toy Fair 2018 in New York City. The eco-friendly line will launch seasonal products this spring, with additional offerings this fall. 
The Green Toys Sesame Street Collection launches this spring with three new classic outdoor activity sets, including Abby’s Garden Planting Activity Set, Elmo and Abby Watering Can Outdoor Activity Set, Elmo Explores Outdoor Activity, Green Toys Tide Pool Bath Set, Green Toys Dune Buggy, Green Toys Doctor’s Kit, Green Toys Ambulance & Doctor’s Kit, Green Toys Parking Garage, Green Toys Toy Maker Dough Set, and Green Toys Extruder Dough Set.
Green Toys’ new items will be available via online retailers and at specialty stores worldwide. All Green Toys products are designed, manufactured, and assembled in the U.S., and made from food-safe, 100-percent recycled plastics with no BPA, PVC, phthalates, glues, screws, or external coatings, and are dishwasher safe.

Brazilian Sale for Maya the Bee

Studio 100 Film announced today that Brazilian distributor PlayArte Pictures has acquired the rights to “Maya the Bee – The Honey Games”. The agreement includes theatrical, home video and free TV rights. The family motion picture “Maya the Bee – The Honey Games” explores another heart-warming story of Maya and her best, buggy meadow friends. It was just announced that the movie is invited to be screened at this year’s TIFF Kids International Film Festival in Canada. The movie is produced by Studio 100 Media in coproduction with Australian company Studio B Animation and in association with Flying Bark Productions. Munich-based Studio 100 Film is the international sales agency for the worldwide rights.
Thorsten Wegener, Director Business Operations of Studio 100 Film, says, “We are delighted about this first collaboration with PlayArte Pictures that brings Maya to Brazil, one of the key markets in South America. We are convinced that Maya with her curiosity and charisma will engage and delight audiences there as she has done so for many years all over the world.” 

3Doodler Partners with HEXBUG for New STEM Toys

3Doodler and HEXBUG launched the Make Your Own HEXBUG Pen Set & Activity Kit at Toy Fair 2018 in New York City this week. Kids can doodle their HEXBUG’s body and legs using the insect-themed DoodleMolds, then let it crawl around to explore its environment, build mazes for it to scurry its way through, or even race it with friends.

3Doodler will also introduce its STEM Series, which features a range of activity kits that will naturally stimulate creativity and STEM thinking, such as problem solving, spatial reason, structural design, and more. Kids can merge prehistoric with futuristic and bring their Jurassic creatures to life with the Robotic Dinosaur Activity Kit, make their own articulated action figures complete with ball & socket joints with the Make Your Own Figurines Activity Kit, while the new Science & Engineering Activity Kit further connects STEM activities with the real 3-D world this year.

There will also be new DoodleMold Kits, including the Make Your Own Desserts Kit, the Make Your Own Food Keyring Kit, Make Your Own Masks Kit, and the Make Your Own Eyeglasses Kit.These new products will be available in stores in May. The company showcased a 6-foot replica of the Statue of Liberty, made entirely from its set of 3-D pens, at Toy Fair.

New Collectible Line for Call of Duty

McFarlane Toys will bring a line of collectible figures based on the blockbuster video game franchise played by millions worldwide, Call of Duty. The first wave of hyper-realistic Call of Duty collectible figures will include fully articulated, fan favorite characters, including the iconic John “Soap” MacTavish and Simon “Ghost” Riley from the famed Call of Duty: Modern Warfare titles, with more characters spanning the franchise to be revealed at a later date. Call of Duty collectible figures will be hitting major retailers in the fall retailing at 19.99 USD. “The cool thing that we’re particularly excited about is how these collectible figures tap into the great characters, who we all know and love from Call of Duty.  This franchise has delivered incredible experiences full of iconic and memorable characters, and we’re delighted to bring these characters to life as collectibles to fans,” said Todd McFarlane Owner and CEO of McFarlane Toys.

The NPD Group Announces Top Selling Toys of 2018

The NPD Group announced the winners of this year’s U.S. Toy Industry Awards, which were shared with the recipients at Toy Fair 2018 in New York City. The awards were given to the manufacturers of the top-selling property and toy of 2017 in the U.S., as well as the top-selling toys by supercategory, according to NPD’s Retail Tracking Service.
The Top Property of the Year was awarded to Nerf from Hasbro, and the Top Selling Toy of the Year was awarded to L.O.L. Surprise! Doll Assortment from MGA Entertainment.
The Top Selling Toy Winners from each supercategory include:

  • Action Figures & Accessories: Beyblade Starter Pack Assortment (Hasbro)
  • All Other Toys: Antsy Labs Fidget Cube Assortment (Zuru)
  • Arts & Crafts: Easy Bake Ultimate Oven Baking Star Player Set (Hasbro)
  • Building Sets: Mega Bloks First Builders Big Building Bag, 80 Pieces (Mattel)
  • Dolls: L.O.L. Surprise! Doll Assortment (MGA Entertainment)
  • Games & Puzzles: UNO Card Game Assortment (Mattel)
  • Infant/Toddler/Preschool Toys: Paw Patrol Basic Vehicle & Pup Assortment (Spin Master)
  • Outdoor Sports & Toys: Bunch O Balloons 3 Pack (Zuru)
  • Plush: Hatchimals Pengualas Pink Egg Assortment (Spin Master)
  • Vehicles: Hot Wheels Singles 1:64 Assortment (Mattel)
  • Youth Electronics: Cozmo (Anki)

RHS Launch Gardening Gloves Range

The Royal Horticultural Society (RHS) in the UK has announced the launch of a range of RHS-licensed ladies’ gardening gloves by Jayco, the UK's foremost specialist supplier of quality work gloves.
Called The RHS Collection, this is an award-winning range of beautiful ladies’ gardening gloves, made using superior deerskin, an exceptional leather which offers incredible comfort, feel, durability and fit. The inclusion of ergonomically designed padding to the palm of the gloves results in added comfort when using hand tools in the garden.

Sakar Debuts L.O.L. Surprise! Youth Electronics at New York Toy Fair

Sakar partnered with MGA Entertainment Inc. for a collection of youth electronics inspired by the L.O.L. Surprise! collectibles brand.
The new range includes an assortment of molded kid-safe headphones with graphics of the dolls and either a crown or a bow on the top of the headband; three-piece Adventure Kits, which feature a telescope, a flashlight, and binoculars; molded walkie talkies; and a Disco Ball Karaoke set, which features a light-up disco ball and displays lyrics on a screen when connected to a TV. A microphone stand, sold separately, is also available to connect to phones.
The L.O.L. Surprise! youth electronics collection will be available in the fall. Sakar previewed the line at Toy Fair 2018.  

Head Sign EastPoint Sports

EastPoint Sports have announced is proud to announce the signing of a multi-year license agreement with Head Sport GmbH for Indoor and Outdoor Table Tennis Games and Accessories using the licensed trademarks “PENN” and “HEAD”. 
“East Point Sports is in the industry of home recreational products very well known for their distribution network, their innovative approach to all aspects of their business and mostly to deliver quality, value and fun products. Therefore we have agreed to work with them together for a range of table tennis products as this is in line with our brands, HEAD and PENN. We are excited to see the first outcome in  the third quarter in 2018, , says Giuseppe Faranna, VP Division Manager Licensing at HEAD Sport GmbH.
EastPoint Sports Vice President of Sales and Marketing, Greg Park, added, “We are excited to have the opportunity to partner with Head Sport knowing their rich history of providing high performance products.  The combination of this premier brand with an EastPoint Design and Development Team that is unmatched in their experience and knowledge in these categories is an exciting opportunity for our company and our customers.  We look forward to designing, producing and distributing products that will be in line with the Head heritage and provide an enjoyable and fun experience for all our customers”.

Nelvana, Mainframe Studios Reimagine New Series ReBoot: The Guardian Code

The ’90s animated TV series ReBoot will be reimagined and premiere as a Netflix original series worldwide, excluding Canada, on March 30, and exclusively on YTV in Canada in June. ReBoot: The Guardian Code is distributed by Nelvana and produced by Mainframe Studios, a division of WOW! Unlimited Media. Nelvana will also represent the series for global licensing and merchandising.
Netflix’s ReBoot: The Guardian Code is a hybrid live-action, CG-animated original series following the journey of four teenagers—Austin, Parker, Tamra, and Trey. On their first day at Alan Turning High, the teens discover they’ve been preselected to become the Next-Generation Guardians of Cyberspace with a mission to save the world. ReBoot’s heroes digitize into cyberspace, where they use their code-based powers to combat viruses unleashed by a merciless hacker.

New Licenses for Nick’s Top Wing

Nickelodeon recently announced a strategic partnership for the network’s new hit preschool series Top Wing, produced by 9 Story Media Group. The  product line, which includes figures, vehicles and plush inspired by the show’s four best friend rescue birds, will launch in the U.S. this fall, followed by international markets in Spring 2019.
“Nickelodeon’s preschool portfolio has a powerhouse roster of content and the action-packed series Top Wing is poised to be another runaway fan favorite,” said Pam Kaufman, Chief Marketing Officer and President, Consumer Products, Nickelodeon. “This partnership will be our first preschool master toy deal with Hasbro done on a global scale, which mirrors our content roll-out strategy to introduce Top Wing domestically first, followed by international markets. We can’t wait to see our fans earn their wings as they bring the adventures of Swift, Penny, Rod and Brody to life with this new toy line.”
“Top Wing has all the signature elements of a top toy property, with great characters, preschool friendly themes and hi-tech gadgets and vehicles,” said John Frascotti, President of Hasbro. “We are excited about this strategic partnership with Nickelodeon, and are looking forward to delivering a full Playskool toy line, inspired by the series, later this year.”
Hasbro’s Playskool Top Wing product line will let preschoolers join the Top Wing team and go on action-packed rescue missions with figures, mission -ready vehicles, playsets and plush, all inspired by the characters and adventures on the show.  The toy line is slated to launch this fall in the U.S., followed by international markets.

Genius Brands Appoints Rainbow Rangers International Content Distribution and Licensing Agents

Genius Brands International series appointed two international brand agents for its new CGI-animated preschool series, Rainbow Rangers. Centa IP will handle content distribution and licensing throughout Australia and New Zealand, and Alicom will represent the brand’s licensing business in Denmark, Finland, Sweden, Norway, and Iceland.
Currently in production, Rainbow Rangers follows the rescue-based adventures of seven 9-year-old girls who are Earth’s first responders, protecting people, animals, resources, and the natural beauty of our world.  The series will premiere in the fall on Nickelodeon’s Nick Jr.  
The U.S. launch of the retail program will begin to roll out in spring 2019, continuing through back-to-school and holiday, and then into the international markets. The program is led by global master toy partner Mattel Inc., and global master publisher Imprint, a part of Macmillan Children’s Publishing Group. 
Additional key licensees include Global Brand Group’s American Marketing Enterprises for sleepwear; GBG Socks dba Planet Sox for socks and legwear; Dynacraft  for bikes, trikes, scooters, and wagons); Kiddieland for foot-to-floor ride-on toys; Kittrich/Inkology for floor décor, stationery, and school supplies; Kid Galaxy for bubble toys; Bentex as master apparel licensee; Handcraft MFG for packaged underwear; Jay Franco Mfg. for bedding and bath; Global Design Concepts for bags and backpacks; H.E.R. Accessories for hair and jewelry accessories; and Taste Beauty for health and beauty products. 

MTV Tie-in with Fyodor Golan

MTV and next generation fashion house Fyodor Golan recently unveiled the FGXMTV capsule collection at the designer-sportswear brand’s runway show during London Fashion Week 2018.  The collaboration infuses the spirit of MTV into a vivid collection of original, progressive sportswear. 
 “Fyodor Golan’s collection perfectly captures the youthful, free spirit of MTV,” said Kerry Taylor, EVP, MTV Youth & Music. “A fashion brand that’s loved by many incredible artists who have commanded the MTV stage, this collabration marries art, music and fashion in one amazing line.  I want every single piece.”
MTV has partnered with Fyodor Golan for their autumn/winter 2018 presentation. The collaboration translates Fyodor Golan’s associative nostalgia and contemporary pop image into ready to wear. The iconic MTV logo appears on puffer jackets through patchwork, crocheted into oversized jumpers, or printed and coated with reflective effects.
Commenting, Fyodor Golan said, “MTV have been the voice of youth culture for decades, we wanted to embrace this and the memories of our teenage years.  This collaboration combines the iconic pop culture symbol with the vibrancy and bright colours of today’s MTV.  We’ve played with the logo, through textures and finishes, to enhance the contrasts of traditional techniques with new fabrications. We were attracted to the ongoing evolution of this iconic brand, the idea of always re-examining oneself in order to carry on with new ideas.”
The FGXMTV pieces are part of the designs for the Autumn/Winter 2018 collection. The designers’ focus was an active journey upwards; a sky tribe of power and energy. Vintage sportswear references of shapes and colours are modernized though holographic and reflective tech fabrics and vinyl prints. Sportswear is reworked with luxury in mind and inspiration was drawn from billowing hot air balloons, woven ropes and the motion of flight and jump.  All combined with an independent, fearless and positive attitude to handle the ever-growing cynical social and environmental surroundings.

Perennial Pictures, Alita’s Brand Bar to Expand Crawford the Cat Distribution, Merchandising Program

Perennial Pictures and Alita’s Brand Bar partnered to expand the animated series Crawford the Cat brand with new distribution and merchandising partners. 
Crawford the Cat is a series of educational videos for preschool and early elementary students. Through online games, printable coloring pages, virtual books, and videos, Crawford teaches lessons on personal grooming, manners, exercise, and nutrition. Scripts for extended 30-minute episodes and a Christmas special are currently ready for content distribution.
Alita’s Brand Bar seeks partnerships with preschools and corporate sponsorships to help expand the lesson plans and materials available to teachers and parents. Crawford’s content is available for international translation and content distribution.

Create My Care Bear Contest

As part of their 2018 Colors of Caring campaign, the Care Bears™ and master toy partner, Just Play, have announced the winning bear of the Create My Care Bear Contest: Piece of Heart Bear. This all-new pink bear was inspired by a belly badge design from grand-prize contest winner, nine-year-old Emma Vodenik.
Piece of Heart Bear’s quilted belly badge is made up of special fabric pieces gathered from those this endearing new bear loves the most. The sentimental pieces combine into a heart as a reminder that the bonds shared with our loved ones will always keep them close to us.
The Create My Care Bear contest kicked off during the Care Bears 35th anniversary celebration in 2017 as a way to inspire kids to use their imagination to create a new Care Bear character that would become part of the Care Bears collection.  The entry form, a plain Care Bears template, was available for free online and included with the purchase of select Care Bears plush sold at Walmart, Target, Toys”R”Us, and other select retailers.
“We were impressed by all of the fantastic submissions that were received and are thrilled to debut Piece of Heart Bear,” said Geoffrey Greenberg, Co-President, Just Play. “Care Bears have always brought out the best in people – while celebrating empathy, kindness and inclusion – and we think the Create My Care Bear contest was a wonderful opportunity for fans to reach into their imaginations and become part of the Care Bears story.”
“Piece of Heart Bear is a welcome addition to a brand that’s all about colors and emotion,” said Sean Gorman, President of American Greetings Entertainment.  “Kudos to Emma, Serena, Kaylee and all the other kids who applied their own brilliant creativity toward helping us expand the Care Bears family.”


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