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HEADLINES AT A GLANCE
Paramount Pictures Adds Partners and Licensees for Baywatch
 
eOne Extends PJ Masks Licensees with New Partners for Publishing, Paper Goods, Soft Lines
 
Cartoon Network Launches The Powerpuff Girls Pop-Up Emporium in the UK
    MGAE’s L.O.L. Surprise! Secures Top Ranks in the U.S., Tops Retail Sales in International Markets
 
The Fred Rogers Co. Renews Simon & Schuster as Master Publishing Partner
for Daniel Tiger’s Neighborhood, Adds New Licensees

Paramount Pictures Adds Partners and Licensees for Baywatch

Paramount Pictures announced brand partners and licensees with promotional programs for the new Baywatch film.
 
Participating brands include Under Armor for apparel and swimwear; Sprint for “SprintWatch” digital spots; Samsung for a promotion of the waterproof Galaxy S8 where consumers won movie-themed prize; Bloomingdales for display windows in New York City, as well as a Baywatch gift with the purchase of swimwear at all stores nationwide; MasterCraft for an in-dealership movie ticket giveaway; Coast Soap for a “Coast $5,000 Always to the Rescue” sweepstakes; Crunch Gym for a two-month Baywatch Beach Body group class workout program at select locations in New York, Los Angeles, Miami, and San Francisco, and movie-themed takeover nights with ticket giveaways, photo opportunities, and a sweepstakes; and Rockstar Energy Drink for a national sweepstakes alongside in-store signage and a digital campaign.
 
In addition to the brand partner campaigns, a new roster of licensees will also develop products inspired by the film, including TSI, ACDC, Sugar Clothing, Ron Robinson, Freeze, Tipsy, Elves, Hybris, NTD Apparel, Santex Moden, Carneiro & SA, Bespoke Technologies, H&M, and Primark for apparel and accessories; BM Fashion UK for footwear; Franco and Skybrands for beach towels and bags; Knockaround for sunglasses; Cinema Secrets, Nail Alliance, Million Dollar Tan, and Co-brand for health, beauty, and personal care; Rasta Imposta and Smiffy’s for costumes; Surreal for novelties; Greenlight Collectibles for die-cast; Pyramid, Trends, ACCO Brands, and Advanced Graphics for wall décor, posters, and standees; Zinc for in-theater; and Big Fish Casino Social Slots for mobile.

eOne Extends PJ Masks Licensees with New Partners for Publishing, Paper Goods, Soft Lines  

eOne expanded partners for its preschool series PJ Masks, which airs daily on Disney Junior. Partners will launch a range of publishing products and paper goods that will be available at major national retailers in the U.S. and Canada this fall. The latest partners will expand on the collection from master publishing partner Simon & Schuster Children’s Publishing. 
 
In the U.S., Colorforms will launch reusable sticker sets, and CSS will have seasonal stationery exchange. Additionally, Parragon will feature a publishing collection and Redan will offer magazines in the U.S. and Canada.
 
eOne will also expand its consumer products offerings for PJ Masks with a range of soft lines categories, including domestics, home furnishings, wall coverings, bolt fabric, and more. The new merchandise will be available at national mass-market retailers beginning this spring, with more to be available in the fall.
 
New licensees in the U.S. include Baby Boom for toddler bedding; Delta for Upholstered furniture and storage organization; FAB for piggy banks, mugs; Franco for juvenile bedding; Idea Nuova for slumber sets, furniture, storage, novelty lighting, wall décor; Springs Creative for fabric by the yard; York Wallcoverings for wall decals; Zak for drinkware and feeding; and Nuk for toddler sippy cups.

Cartoon Network Launches The Powerpuff Girls Pop-Up Emporium in the UK

Cartoon Network EMEA launched The Powerpuff Girls Emporium in London’s Soho district. The three-day experience will run from June 1 to June 3.
 
As part of the experience, guests will experience a range of themed activities, including a make-up and nail bar with its own punchbag, a “Powerpuff Yourself” area for guests to customize their own tote bags, a coloring wall, snake and rabbit petting, and a power science laboratory. 
 
In January, global toy partner Spin Master launched the UK merchandise roll-out at major UK retailers including Argos, The Entertainer, Smyths, Amazon, Tesco, and ASDA. The brand’s licensing program will expand with products that will launch in categories including publishing, fashion, accessories, gifting, homewares, personal care, FMCG, and back-to-school categories.

MGAE’s L.O.L. Surprise! Secures Top Ranks in the U.S., Tops Retail Sales in International Markets

According to The NPD Group, MGA Entertainment Inc. (MGAE)’s L.O.L. Surprise! is the No. 1 doll in the U.S. year-to-date (YTD) in April and tops retail sales in international markets. The new toy line brings the unboxing phenomenon to kids by revealing multiple layers of unexpected fun and surprises.
 
According to The NPD Group, L.O.L. Surprise! ranks among the top toy brands and was the No. 2 toy in retail sales in the U.S. YTD in April, and No. 1 doll in Belgium and France, where it became the country’s second most popular play set dolls and collectibles in retail sales YTD in April. In the U.K., L.O.L. Surprise! ranked fourth among all toys sold in April, and was the second most popular product in the dolls category.
 
L.O.L. Surprise! is available in the U.S. and internationally through retailers including Toys “R” Us, Walmart, Target, and Amazon, and recently launched in Russia and Taiwan.

The Fred Rogers Co. Renews Simon & Schuster as Master Publishing Partner for Daniel Tiger’s Neighborhood, Adds New Licensees

The Fred Rogers Co. renewed the master publishing agreement with Simon & Schuster for Daniel Tiger’s Neighborhood until 2022. In addition, Out of the Blue will add new licensing partners for the brand in a range of consumer products categories that will be available beginning this fall. 
 
Simon & Schuster will publish more than a dozen new Daniel Tiger’s Neighborhood titles this year in a range of different formats, including hardcover, trade paperback, and e-Book. The first four new books launched this spring, with additional titles set to roll out throughout this year.
 
Daniel Tiger’s newest licensing partners include Church & Dwight Co. Inc. for toothbrush and Orajel toothpaste; Fabric Traditions for printed fabric; Hallmark for a Christmas ornaments, including a Hallmark Keepsake item that will be available exclusively at Hallmark Gold Crown stores in October; Party City for tableware, décor, favors, balloons, and more; and
SCS Direct for melamine tableware, icepacks, and lunch bags.

Also new to retail this season is kids’ swimwear from The Bentex Group/Dreamwave in sizes 2T to 4T, available at Target.com. The boys’ swim trunks are also available at Walmart.com.  
 
Beginning this fall, Jakks Pacific will extend its offerings to include the new Sing Along with Daniel Tiger, and Jay Franco will debut its extended line of toddler bedding.

EMPLOYMENT

A feature of the Total Licensing Weekly Report is the Employment section - this includes 'Jobs Available' and 'Jobs Wanted'. So if you have a position in your company that needs to be filled, or you yourself are looking for employment opportunities, don't hesitate to send your information to:

Becky becky@totallicensing.com
or
to our general mailbox subscriptions@totallicensing.com

JOB POSTING

Job Description: Creative Artworker/Designer

Bright is a leading illustration agency, providing creative content for clients across Licensing and Publishing. In this role it is important to understand the needs of each agent and their creative division, supporting the London & New York offices and working with the part time US designer to coordinate design consistency and efficiency. Bright’s systems are currently under development, so there is scope to be a part of establishing brand design and guidelines for the new website and beyond. This is an opportunity to be part of a resourceful and forward thinking team, working across print and online to take ownership of and developing existing processes and instigating new design projects.
 
Key Responsibilities:

  • Plotting monthly activity and prioritising brief requests, managing deadlines, copy and image requirements
  • Carrying out fast-paced design briefs for both online and print marketing across our different creative departments
  • Developing ownership over all design related processes
  • Communicating effectively with colleagues for clear briefs and prompt delivery of artwork needs.
  • Designing and updating the main Agency, Licensing and Emporium homepage sliders; publications dates, workshop events, new artists, publication and trade show banner ads
  • Maintaining key collateral such as the artist and clients’ handbooks for digital pdf and print formats
  • Designing adverts and images for editorial and advertising features in industry publications
  • Designing and coordinating visuals for presentations for meetings, launches and other presentations that agents or marketing require
  • Coordinating design for trade shows including designing portfolio sheets for all agents and preparing and ordering design or branded collateral needed for trade shows
  • Establishing a strong relationship with printers and the knowledge of different types of processes and papers. Maintain existing relationships and develop new where needed.
 
Skills required:
 
  • Mac literate essential
  • Tech savvy, with an interest in the latest technology developments
  • Strong knowledge of design programs in the Adobe design suite (Photoshop, InDesign, Illustrator etc).
  • Applying a marketing understanding with the AIDA system with high quality performance and constantly developing design skills.
  • Demonstrate creativity, originality and flexibility, with good resilience during periods of high pressure
  • Ability to understand clients’ needs and find practical solutions
  • Good teamwork skills
  • Strong artistic sense with the ability to work to briefs and close attention to detail
  • Ability to multi-task on many projects at one time with strong initiative
  • Confidence in presenting and explaining ideas
 
Bonus additional skill:
 
  • Experience or interest in UX and web design

JOB POSTING

Crayola Is Seeking an Experienced Manager, Outbound Licensing. Located at Crayola Corporate HQ, Easton, PA

The ideal candidate will possess experience within either Toy AND/OR Publishing licensing experience.
 
GENERAL SUMMARY: Creates strategic direction for active licensee base and negotiates new partnerships within assigned categories to achieve growth objectives.   Directs tactical execution of licensed product lines from concept/line plan through commercialization.  

RESPONSIBILITIES:

  • Manage existing licensees in assigned categories: 
    • Evaluate licensee’s quarterly marketing, retail and financial forecasts to ensure licensees on are track to meet established contractual obligations, royalty payments and forecast goals.
    • Organize and run licensee orientations, business reviews, semiannual/quarterly line reviews, and brain storm sessions.
    • Address specific licensee performance issues
    • Negotiate renewals on a timely basis
    • Provides input for annual departmental budget and plan
  • Ensure licensees develop seasonal lines in time for internal seasonal review and develop documents and presentations to communicate licensee’s initiatives to internal Crayola departments
    • Set trend direction and make recommendations for new product entry
    • Direct category research and product concept testing as needed with the consumer insights team
    • Work with creative and product development on design and creative direction for licensed product and packaging
    • Responsible for managing licensee press releases, cross marketing and promotions
    • Ensure adherence to internal approval process (i.e. safety, quality, financial, legal, content, creative, consumer activation, consumer affairs etc.) and assist in resolving issues.
  • Negotiate new licensed strategic partnerships for assigned segments in conjunction with established category strategies
    • Research, secure and develop new licensees building upon the success of existing segments in order to achieve predictable, profitable and sustainable growth
    • Negotiate deal terms including: grant of rights, royalty rates, guarantees, projections and business plans
REQUIREMENTS:
  • 7 years’ experience in licensing or consumer marketing work for a CPG company.
  • Bachelors’ degree preferred

 
To review the full job description and to apply: www.crayola.com/careers
Click on search all jobs and look for Req ID 406BR

JOB POSTING

Senior Creative Designer
Location: North East (Gateshead) 
Salary: Competitive


We are looking for an talented Senior Creative Designer to join our team here at Blue Kangaroo in the UK... You must be a creative thinker and understand everything about Character Licensing and Brands. Work independently but also as part of a team. You will work on the biggest and best known brands in the Licensing world, everything from packaging refreshes to creative pitch decks to inspire creative thinking. An outstanding knowledge of all Adobe programs goes without saying and the ability to take work from concept to final artwork is essential.

If you think you have what it takes to make a difference within our talented and dedicated team then please contact us. t: +44 (0)191 490 9449.
 

JOB POSTING

Licensing Executive

MGL (www.mgllicensing.com) is one of the world's leading Art Licensing companies based in South West London (SW14) and is now seeking a dynamic licensing executive to join their team.

The primary responsibilities of the role are to deal and manage existing clients, as well as identify, develop and negotiate with new licensees. Categories include stationery, cards, gift and table top.

The role will also include visiting and exhibiting at trade shows both nationally and internationally.

Some experience in licensing or image libraries is essential.
For more information on the job role, please send CV and cover letter stating your present salary to studio@mglart.com

JOB POSTING

Licensing Director
 
Company: A leader in fashion accessories for both licensed/private label for adults and children. 
 
Job Qualifications: Looking for an experienced Licensing Director that can work with all major film studios.  Good communication and organizational skills needed. A team player in a fast-paced environment. Must be Excel, Outlook and Powerpoint proficient.  Mac experience is a plus.
 
Job Description: Serve as the primary point of contact for day to day business with licensors. Spearhead category strategies, partner relations, and negotiations to maximize brand efficacy and build growth opportunities for licenses.  Play a key role in forecasting.  Solicit new brands, licenses and trends to secure the company’s high ranking in the business.
Provide sales updates and sell through information to the licensors on a monthly/weekly basis.  Mentor and manage coordinators, providing industry and business guidance.
 
Work Environment: This is a very fast-paced, team-orientated business casual environment. 
 
Contact: Please send resume to Blicensed@gmail.com

JOB POSTING

Executive Seeks New Challenges
 
I have 8 years experience of working for a large London Publishing house licensing book content to third parties. I am looking for a role which utilises my skills in negotiation and relationship building and can develop my experience within the licensing field. Having licensed book content to a wide variety of customers from national Newspapers to international Publishers I would relish the experience to work in a new industry, licensing new content to new clients.
 
I realise that a move across from traditional publishing may mean a step down from the managerial role I was in before. I'm enthusiastic to work in a new industry and feel my skills are easily transferable and am happy to look outside licensing roles also.

caroline_crofts@hotmail.com
 

JOB POSTING

Sunrights Inc. Seeks a Licensing Coordinator
New York
 
Sunrights Inc. is an entertainment rights management company operated by one of the top advertising agencies in Japan, Asatsu DK, and the trading conglomerate Mitsubishi Corp. Located in New York City, Sunrights directly manages the development of intellectual property globally outside of Asia.  Properties include B-Daman and Beyblade Burst.
 
Please submit your resume to recruit@sunrights-inc.com.
Only candidates chosen for the interview process will be contacted.

 

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