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HEADLINES AT A GLANCE
eOne, Jazwares Partner for Exclusive Ben & Holly’s Little Kingdom Toy Line

Rainbow Strengthens Relationship with Nickelodeon Greece
 
Jakks Pacific Extends Licensing Agreement for Power Rangers
    BG and CLS Media Partner for Power Battle WatchCar 

LIMA Annual Global Survey of Licensing Industry Now Available 

Forbes Names Consor as Top 5 Independent IP Valuation Firm Globally

eOne, Jazwares Partner for Exclusive Ben & Holly’s Little Kingdom Toy Line

Entertainment One (eOne) partnered with master toy licensee Jazwares to launch a line of toys based on the preschool property Ben & Holly’s Little Kingdom, available exclusively at Target. The assortment will be followed by the first book title from newly signed publishing partner Scholastic on October 15.
 
The line includes the Little Castle with Holly, Daisy & Poppy, a 12-inch, two-story play set with accessories and Holly, Daisy, and Poppy figures; Royal Car with Holly & Nanny Plum, an 8-inch purple car equipped with Holly and Nanny Plum figures, and a button on the front of the car that plays the series’ theme song; Magic Movers 4-Pack, which features four buggies, each with their own non-removable figure that moves up and down; the Royal Family 5 Figure Pack, with each outfitted with crowns and wands; Fairy Tea Party, a 5-inch play set that comes with Holly, Violet, and accessories; and World of Ben & Holly Single Packs, which are articulated figures that include Holly and her mirror, Ben with his horn, Jake with his toy robot, and Strawberry and Foo Foo.
 
In addition, the first Ben & Holly book, The Magical Tale of Ben and Holly from Scholastic, will debut at Target nationwide in October. The book introduces readers to the world of Ben & Holly’s Little Kingdom, including Ben the elf, Holly the fairy, and their friend Gaston the Ladybird.

Rainbow Strengthens Relationship with Nickelodeon Greece

Rainbow has announced the arrival of its hit live action show Maggie & Bianca Fashion Friends and the animated hit World of Winx on Nickelodeon Greece.
 
Maggie & Bianca Fashion Friends will air from 4 September, with its arrival on Nickelodeon Greece to be preceded by a strong launch campaign for this successful show. World of Winx, a new series inspired by Winx Club, will also air from September.
 
B-rights, one of the leading licensing agencies in Greece, which already represents Winx Club and Regal Academy in Greece, will now also represent Maggie & Bianca Fashion Friends and World of Winx.

Jakks Pacific Extends Licensing Agreement for Power Rangers

Jakks Pacific Inc. extended its licensing agreement with Saban Brands LLC for Power Rangers, which includes the TV series Power Rangers Ninja Steel and the live action films, including this year’s feature film, Saban’s Power Rangers.

The multi-year agreement includes rights to exclusively manufacture, market, and distribute adult and kids Halloween costumes, accessories, and everyday dress up in the U.S., Canada, and Latin America. The partnership also includes seasonal items such as ride-ons, ball pits, indoor furniture, and other seasonal categories in the U.S. and Canada.

BG and CLS Media Partner for Power Battle WatchCar

The company BG and CLS Media have signed a licensing agreement, within which a line of stationery and children's creativity goods under the brand "WatchCar" will appear on the Russian market. The collection includes albums, diaries, different notebooks, art and craft products and a school textile line.
 
Paper products will go on sale right before the school season this fall, and the remaining products are planned for 2018.
 
Power Battle WatchCar is an animated brand for boys, created by the order of the Hyundai Motor Corporation and implemented in cooperation with the production partners SAMG Animation, INNOCEAN Worldwide and CJ E&M. The real models of the popular line of Hyundai cars have become prototypes of car brand characters.

LIMA Annual Global Survey of Licensing Industry Now Available

The International Licensing Industry Merchandisers’ Association (LIMA) released the full findings of its Annual Global Licensing Industry Survey. Commissioned by LIMA and conducted by Brandar Consulting LLC, the third annual survey provides an analysis and detailed breakdowns of the $262.9 billion global licensing industry—a 4.4 percent growth from the previous year.
 
The report quantifies worldwide royalty revenue and corresponding retail sales by product category, property type, and geographic region. It also covers the latest trends and offers forward-looking analysis and other features related to the global licensing industry. Topline results from the survey were released during the 2017 Licensing Expo.
 
Character and entertainment continues to be the top property type, accounting for $118.3 billion in retail sales, a 45 percent share of market. Corporate trademarks follow in second place with $54.6 billion in retail sales for a 21.0 percent share of the total.
 
In addition, the survey shows that the U.S. and Canada remain the largest global markets for licensed merchandise, with retail sales of $152.3 billion last year, up 5 percent for a 58 percent share of the market. Retail sales of licensed goods outside the U.S. and Canada totaled $110.6 billion, up 4.8 percent from the previous year.
 
The next largest global region was Western Europe—with the U.K., Germany, and France as the three largest markets—where revenues totaled $52.4 billion, a 20 percent share. Northern Asia, which includes China, followed with revenues of $24.5 billion, a 9 percent share.
 
Apparel led all product categories with $39.3 billion in revenue, which is 15 percent of total global licensed retail sales, followed by toys at $35.1 billion (13 percent share), and fashion accessories at $29.6 billion (11 percent share).

The full LIMA Annual Global Licensing Industry Survey is available free to LIMA members and at a fee for non-members. Click here for more information or to order a report.

Forbes Names Consor as Top 5 Independent IP Valuation Firm Globally

Forbes' 2016 list of the Top 25 Intellectual Property and Valuation Service Firms placed La Jolla, California, based Consor in the top 5 global independent IP valuation firms, and number 11 overall.

Bivona & Co., ED Ellen DeGeneres Partner for Nursery Furniture Lifestyle Collection

Bivona & Co. created a new nursery furniture collection assortment for the ED Ellen DeGeneres baby lifestyle line. The collection made its exclusive retail debut at buybuy Baby stores nationwide and online this month.
 
The ED Ellen DeGeneres Baby Collection by Bivona & Co. features a collection of modern nursery furniture and décor. The Forest Animal collection features pieces made of solid wood, wood veneers, and engineered wood, and are finished in a water-based natural grey stain. The set comes complete with custom-made metal knobs in the shape of acorns. The collection includes a Two Poster Convertible Crib, Double Dresser, Dressing Kit, Chifforobe, Wall Mirror, Guardrail, and Bedrail Conversion Kit.
 
The Oakdell collection is mid-century, retro-inspired and features pieces constructed of solid wood, wood veneers, and engineered wood, and are finished in water-based stains and paint. Two finish options available include Sandstone and Acorn. The line features a Convertible Crib, Double Dresser, Dressing Kit, Chifforobe, Child’s Chair, Guardrail, and Bedrail Conversion Kit.

Magic Light Pictures Appoints Global Licensing NZ Gruffalo Licensing Agent for New Zealand

Magic Light Pictures, licensors of bestselling children’s book The Gruffalo written by Julia Donaldson and illustrated by Axel Scheffler, has appointed Global Licensing NZ Limited as licensing agent for New Zealand from August 1, 2017. 
 
The agreement also includes the rights to The Gruffalo’s Child, Room on the Broom, Stick Man and The Highway Rat.

Epic Rights, CounterFind Partner to Combat Counterfeit Music Merchandise

Epic Rights partnered with counterfeit software leader CounterFind to combat counterfeit merchandise and pave the way for online brand protection within the music industry. 
  
CounterFind’s software not only finds all ads marketing counterfeit, but also shuts them down in real time. Human intelligence paired with image recognition and a complex filtering formula, enable CounterFind’s technology to learn counterfeiters’ new marketing tactics as they develop.   
 
With the explosion of online retailers who fulfill print-on-demand orders, the world’s largest brands in sports, entertainment, and luxury are losing more than $135 billion dollars per year in lost revenue due to the sale of counterfeit goods.

BLE Announces Gaming Focus for 2017 Show

Brand Licensing Europe (BLE) organiser UBM has revealed that in recognition of the many opportunities the gaming industry affords, it will be a significant theme at this year’s event.
 
New for this year comes a dedicated Gaming Activation Area, which will provide attendees with the chance to gain an insight into just some of the many ways popular gaming IPs can be taken from screen to store.
 
“Gaming has been a feature of BLE for many years but, this year, we are seriously ramping up our content. Despite being one of the most creative, exiting, forward-looking and lucrative entertainment markets in the world worth just shy of $100bn*, when it comes to licensing it remains largely untapped thanks in part to a lack of understanding about the end user, the products and the potential. At BLE we hope to change this by educating our visitors about the industry and the opportunities it offers them,” explained Anna Knight, brand director, BLE.
 
At the event to explain first-hand how gaming can help reach a broader audience with examples from PlayStation 4’s back catalogue, Sony Interactive Entertainment Europe will be the theme’s headline partner, with Mark Howsen, Commercial Development Director, revealed as the first keynote participant.

Firefly Brand Management Appointed as Licensing Agent for Spartan Race

Firefly Brand Management was appointed as the North American licensing agent for Spartan Race Inc. Firefly will seek licensing partnerships for the Spartan Race sports brand in all key promotional categories, with a focus on compression athletic wear and footwear, sport products, functional fitness equipment, and lifestyle apparel.  
 
Competitors on the Spartan Race course must overcome natural and man-made obstacles in their path with three timed race formats of escalating distances and difficulties. Spartan Races are open to racers of all ages and skill levels. It currently has one million participants across more than 200 events in more than 30 countries, including North America, Europe, Asia, and Australia.

Nurture Rights Appoints Bulldog Licensing

Kids’ media company Nurture Rights has announced the appointment of Bulldog Licensing as Licensing Agent in the UK and Ireland for The World of Dinosaur Roar!, the new preschool property owned by Nuture, created by Peter Curtis and produced in association with the Natural History Museum in London. Bulldog will also manage licensing for Nurture’s classic Dinosaur Roar! property.
 
Bulldog Licensing, one of the UK’s leading licensing agencies, will build on the foundations put in place by Nurture Rights since the recent launch of The World of Dinosaur Roar!, targeting both retailers and licensees across the UK and Ireland. Its initial category focus will be on apparel, accessories, stationery and gifts, with the first merchandise predicted to hit retail from spring 2018.
 
The appointment of Bulldog follows hard on the heels of the launch of the first books in a collectable series of The World of Dinosaur Roar! by Macmillan’s Children’s Books, the official publishing partner for the property, and the announcement of Golden Bear as Master Toy Licensee for the property.

EMPLOYMENT

A feature of the Total Licensing Weekly Report is the Employment section - this includes 'Jobs Available' and 'Jobs Wanted'. So if you have a position in your company that needs to be filled, or you yourself are looking for employment opportunities, don't hesitate to send your information to:

Becky becky@totallicensing.com
or
to our general mailbox subscriptions@totallicensing.com

JOB POSTING

Public Relations Account Executive - From Toys to Tech
 
LKPR, Inc. has an immediate opening for a public relations Account Executive.  

If you’re an experienced publicist with a proven track record of success looking to work in a fun, fast-paced, entrepreneurial agency environment, we’d love to hear from you.    

LKPR offers the unique opportunity to gain significant hands-on experience across a wide variety of consumer lifestyle sectors, from children’s products, to smart kitchen/home products, to fitness/wellness products, to consumer electronics/technology and more.    

Strong PR generalists are welcome.  Consumer lifestyle experience in the family/parenting, food/home or consumer electronics/technology spaces is a bonus.  

Responsibilities:

  • Live for the placement – whether it’s in ink, on-air, online or an influential Tweet, if it moves the needle for a client, it gets your heart pumping!
  • Be a consumer of all things media and tell your client’s story in an impactful way across mediums, from print and broadcast, to blogs and podcasts
  • Stay up-to-date on client industry news and trends—make your clients famous, in a good way! 
  • Identify appropriate media targets and develop compelling/timely story angles that inspire placements 
  • Be an ambassador for your clients at all times, and protect their brands as if they’re your own
  • Develop client materials people actually want to read, from pitches and press releases to catalog copy 
  • Demonstrate understanding of social media platforms, to reach journalists and consumers; if you can post, Tweet or tell an Insta story and have experience developing engaging brand social content, even better! 
  • Be flexible, creative and resourceful in making good things happen for clients—if there's a way, you'll find it!
  • Be a master juggler! Manage multiple projects, prioritize workload and meet deadlines
  • Work closely with account supervisors to create client media strategies and plans, and recalculate as needed    
  • Collaborate with talented, creative teams across marketing disciplines—think omni-channel! 


Requirements:

  • Bachelor’s degree in marketing, communications or a related field
  • 3 to 5 years’ experience, preferably in a New York City agency environment, with at least two solid years of media relations experience  
  • Bragworthy portfolio of client-focused media placements 
  • Self-starter who comes up with creative solutions to meet client goals
  • Impressive verbal/written communication skills


Preferred Skills:
Cision (or comparable media list building tools)
TV Eyes Competitive salary & benefits packages offered.  

To apply, please contact Linda Krebs at LK@LKPRinc.com    

LKPR, Inc. is a service-oriented, results-driven, full-service integrated marketing firm based in New York City that offers clients best-in-class public relations, social media, digital marketing and design services. The firm was founded in 2012 by Linda Krebs, named “Publicist of the Year” that same year by leading PR industry publication Bulldog Reporter.

JOB POSTING

Spotlight Licensing Seeks Licensing Sales Manager
New York
 
Spotlight Licensing and Brand Management, Inc., a boutique licensing agency in midtown Manhattan (NYC), seeks an experienced sales professional who can identify, research, develop, and close sales leads for its Entertainment, Art/Design, Fashion, Digital, Corporate, Character, and other client properties. Candidate should be a self-starter with established licensing industry contacts and the ability to prepare effective sales pitches/materials, status reports, etc. This is a fast-paced, creative environment requiring the ability to work effectively independently and also as part of a team. Ideal candidate will have 1-3 years licensing sales experience. This is a full-time position with some travel required. Salary negotiable.  
 
Interested applicants should email resume with cover letter to jodi@spotlightlicensing.com
 

JOB POSTING

Job Description: Creative Artworker/Designer

Bright is a leading illustration agency, providing creative content for clients across Licensing and Publishing. In this role it is important to understand the needs of each agent and their creative division, supporting the London & New York offices and working with the part time US designer to coordinate design consistency and efficiency. Bright’s systems are currently under development, so there is scope to be a part of establishing brand design and guidelines for the new website and beyond. This is an opportunity to be part of a resourceful and forward thinking team, working across print and online to take ownership of and developing existing processes and instigating new design projects.
 
Key Responsibilities:

  • Plotting monthly activity and prioritising brief requests, managing deadlines, copy and image requirements
  • Carrying out fast-paced design briefs for both online and print marketing across our different creative departments
  • Developing ownership over all design related processes
  • Communicating effectively with colleagues for clear briefs and prompt delivery of artwork needs.
  • Designing and updating the main Agency, Licensing and Emporium homepage sliders; publications dates, workshop events, new artists, publication and trade show banner ads
  • Maintaining key collateral such as the artist and clients’ handbooks for digital pdf and print formats
  • Designing adverts and images for editorial and advertising features in industry publications
  • Designing and coordinating visuals for presentations for meetings, launches and other presentations that agents or marketing require
  • Coordinating design for trade shows including designing portfolio sheets for all agents and preparing and ordering design or branded collateral needed for trade shows
  • Establishing a strong relationship with printers and the knowledge of different types of processes and papers. Maintain existing relationships and develop new where needed.
 
Skills required:
 
  • Mac literate essential
  • Tech savvy, with an interest in the latest technology developments
  • Strong knowledge of design programs in the Adobe design suite (Photoshop, InDesign, Illustrator etc).
  • Applying a marketing understanding with the AIDA system with high quality performance and constantly developing design skills.
  • Demonstrate creativity, originality and flexibility, with good resilience during periods of high pressure
  • Ability to understand clients’ needs and find practical solutions
  • Good teamwork skills
  • Strong artistic sense with the ability to work to briefs and close attention to detail
  • Ability to multi-task on many projects at one time with strong initiative
  • Confidence in presenting and explaining ideas
 
Bonus additional skill:
 
  • Experience or interest in UX and web design

JOB POSTING

Crayola Is Seeking an Experienced Manager, Outbound Licensing. Located at Crayola Corporate HQ, Easton, PA

The ideal candidate will possess experience within either Toy AND/OR Publishing licensing experience.
 
GENERAL SUMMARY: Creates strategic direction for active licensee base and negotiates new partnerships within assigned categories to achieve growth objectives.   Directs tactical execution of licensed product lines from concept/line plan through commercialization.  

RESPONSIBILITIES:

  • Manage existing licensees in assigned categories: 
    • Evaluate licensee’s quarterly marketing, retail and financial forecasts to ensure licensees on are track to meet established contractual obligations, royalty payments and forecast goals.
    • Organize and run licensee orientations, business reviews, semiannual/quarterly line reviews, and brain storm sessions.
    • Address specific licensee performance issues
    • Negotiate renewals on a timely basis
    • Provides input for annual departmental budget and plan
  • Ensure licensees develop seasonal lines in time for internal seasonal review and develop documents and presentations to communicate licensee’s initiatives to internal Crayola departments
    • Set trend direction and make recommendations for new product entry
    • Direct category research and product concept testing as needed with the consumer insights team
    • Work with creative and product development on design and creative direction for licensed product and packaging
    • Responsible for managing licensee press releases, cross marketing and promotions
    • Ensure adherence to internal approval process (i.e. safety, quality, financial, legal, content, creative, consumer activation, consumer affairs etc.) and assist in resolving issues.
  • Negotiate new licensed strategic partnerships for assigned segments in conjunction with established category strategies
    • Research, secure and develop new licensees building upon the success of existing segments in order to achieve predictable, profitable and sustainable growth
    • Negotiate deal terms including: grant of rights, royalty rates, guarantees, projections and business plans
REQUIREMENTS:
  • 7 years’ experience in licensing or consumer marketing work for a CPG company.
  • Bachelors’ degree preferred

 
To review the full job description and to apply: www.crayola.com/careers
Click on search all jobs and look for Req ID 406BR

JOB POSTING

Senior Creative Designer
Location: North East (Gateshead) 
Salary: Competitive


We are looking for an talented Senior Creative Designer to join our team here at Blue Kangaroo in the UK... You must be a creative thinker and understand everything about Character Licensing and Brands. Work independently but also as part of a team. You will work on the biggest and best known brands in the Licensing world, everything from packaging refreshes to creative pitch decks to inspire creative thinking. An outstanding knowledge of all Adobe programs goes without saying and the ability to take work from concept to final artwork is essential.

If you think you have what it takes to make a difference within our talented and dedicated team then please contact us. t: +44 (0)191 490 9449.
 

JOB POSTING

Licensing Executive

MGL (www.mgllicensing.com) is one of the world's leading Art Licensing companies based in South West London (SW14) and is now seeking a dynamic licensing executive to join their team.

The primary responsibilities of the role are to deal and manage existing clients, as well as identify, develop and negotiate with new licensees. Categories include stationery, cards, gift and table top.

The role will also include visiting and exhibiting at trade shows both nationally and internationally.

Some experience in licensing or image libraries is essential.
For more information on the job role, please send CV and cover letter stating your present salary to studio@mglart.com

JOB POSTING

Licensing Director
 
Company: A leader in fashion accessories for both licensed/private label for adults and children. 
 
Job Qualifications: Looking for an experienced Licensing Director that can work with all major film studios.  Good communication and organizational skills needed. A team player in a fast-paced environment. Must be Excel, Outlook and Powerpoint proficient.  Mac experience is a plus.
 
Job Description: Serve as the primary point of contact for day to day business with licensors. Spearhead category strategies, partner relations, and negotiations to maximize brand efficacy and build growth opportunities for licenses.  Play a key role in forecasting.  Solicit new brands, licenses and trends to secure the company’s high ranking in the business.
Provide sales updates and sell through information to the licensors on a monthly/weekly basis.  Mentor and manage coordinators, providing industry and business guidance.
 
Work Environment: This is a very fast-paced, team-orientated business casual environment. 
 
Contact: Please send resume to Blicensed@gmail.com

JOB POSTING

Executive Seeks New Challenges
 
I have 8 years experience of working for a large London Publishing house licensing book content to third parties. I am looking for a role which utilises my skills in negotiation and relationship building and can develop my experience within the licensing field. Having licensed book content to a wide variety of customers from national Newspapers to international Publishers I would relish the experience to work in a new industry, licensing new content to new clients.
 
I realise that a move across from traditional publishing may mean a step down from the managerial role I was in before. I'm enthusiastic to work in a new industry and feel my skills are easily transferable and am happy to look outside licensing roles also.

caroline_crofts@hotmail.com
 

JOB POSTING

Sunrights Inc. Seeks a Licensing Coordinator
New York
 
Sunrights Inc. is an entertainment rights management company operated by one of the top advertising agencies in Japan, Asatsu DK, and the trading conglomerate Mitsubishi Corp. Located in New York City, Sunrights directly manages the development of intellectual property globally outside of Asia.  Properties include B-Daman and Beyblade Burst.
 
Please submit your resume to recruit@sunrights-inc.com.
Only candidates chosen for the interview process will be contacted.

 

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