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Amazon to Publish Holiday Toy Catalog

Following Toys "R" Us closures, Amazon will reportedly publish a holiday toy catalog to corner the open market left by the former Toys "R" Us' Big Toy Book catalog. The catalogs will be mailed to homes and handed out at Whole Foods Market, the grocery chain Amazon purchased last year.
Disney Presents Lifetime Achievement Award to Rubie’s Costume Co. EVP
Howard Beige, executive vice president (EVP) of Rubie’s Costume Co., was presented with a lifetime achievement award by Disney at the annual AW19 Retail Showcase, which took place at Kings Place in London on July 4.
Disney’s AW19 Retail Showcase gives licensees, retailers, and other industry experts a preview of what’s in store across the Disney brand portfolio, including Disney•Pixar, Disney Live Action, Disney Classics, and Star Wars brands. The event was followed by an awards ceremony, where Beige was honored with the award.
Howard was presented with the prestigious award by Simon Phillips, The Walt Disney Company’s Executive Vice President and general manager, consumer products.
“At Disney we don’t always give out a lifetime achievement award because when we do, we take it very seriously,” said Simon Phillips, The Walt Disney Company’s executive vice president and general manager, consumer products. “The individual who receives the award has to have contributed something not just to Disney but to the industry that is so monumental that they can be an inductee into the Disney Hall of Fame.” He continued; “This individual always produces the very best product for us, their company is synonymous with Disney. Every franchise that we produce, they produce. And they produce it with a smile on their face and bring smiles to the faces of people around the world every day. Especially on Halloween!”

Rubie’s Costume Company has been working closely with Disney for many years and has now extended its repertoire to include the entire Disney and Marvel portfolio as well as Lucasfilm. Beige, who is better-known as Howie throughout the industry, is the executive vice president of Rubie’s Costume Company and was extremely honored and humbled by the award.
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Angry Birds World Opens in Qatar

Rovio Entertainment Corp. have announced the opening of Angry Birds World in Qatar – a first-of-its-kind family destination developed by leading location-based entertainment company, Trimoo. The newly completed indoor section of Angry Birds World is the first area of the park that is now open for visitors, with its outdoor area set to open at a later stage. The opening of the Angry Birds World entertainment complex plays a key role in Rovio’s extensive multi-year brand licensing roadmap, which is being driven by the much anticipated release of The Angry Birds Movie 2 in late 2019.

Located in the heart of Doha Festival City, this state-of-the-art entertainment park boasts a staggering 17,000 square metres of floor space. Fans of the multi-billion downloaded mobile gaming series can live out their greatest Angry Birds fantasies through a range of rides and attractions.  

Angry Birds World also features an educational attraction called the Big Tree. It’s an interactive learning centre where children learn about science, explore their creative sides and express their musical abilities. Racing fans can challenge friends and family in the world’s first indoor and outdoor multi-level, 261 metres long karting track that is inspired by Angry Birds GO! game.

Hasbro, Olympia Le-Tan Partner for Monopoly Handbag Collection

Hasbro Inc. partnered with Olympia Le-Tan (OLT  Paris) to produce Monopoly-inspired handbags globally. The book-clutch handbags mirror the brand’s game elements and design and the line is available now through December 2019 in-stores and online at select retailers worldwide.

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Archie Comics and Torrid Launch Betty and Veronica Collection
Torrid, the fastest-growing inclusive fashion brand in North America, has announced its partnership with Archie Comics on the first-ever plus size Betty & Veronica collection, available today online and in select stores.
 The Betty and Veronica collection with Torrid is based off the original Archie Comics’ Betty and Veronica, an ongoing comic book series focusing on best friends and worst enemies, Betty Cooper and Veronica Lodge. Archie Comics is represented by King Features, a unit of Hearst and home to some of the world’s most popular entertainment characters including Popeye, Betty Boop and Hägar the Horrible.
 "The team at Torrid has been a dream to work with and we are extremely excited to see where they go with their new collection," said Jon Goldwater, Archie Comics CEO and Publisher. "Archie Comics have been and always will be for everyone, and that applies to our merchandise as well. We can't wait for fans to see how the Torrid team roll out their new line."
 Small details like a ‘Betty’ embroidered collar or a ‘Veronica’ lipstick printed trim gives retro-inspired silhouettes personality without being over the top. The 8-piece wear-now collection is designed for real women with real curves in mind.

Primitive Skateboarding, Adult Swim Launch Rick and Morty Capsule

Primitive Skateboarding partnered with Adult Swim to produce a Rick and Morty 20-piece limited line of hard goods, apparel, and lifestyle goods inspired by the characters of the animated series. The Primitive x Rick and Morty Capsule is available now here.

My Arcade Set to Launch Classic Bandai Namco Titles

My Arcade, the US-based retro gaming specialist, and Bandai Namco Entertainment have joined forces and are set to announce two new gaming devices filled with Classic Namco games at this year’s E3. The new machines further expand the line of products borne out of the partnership, which already includes a set of Micro Player Arcades featuring classic titles such as Pac-Man, Galaga and Dig Dug.

The Namco Museum Mini Player will be packed with 20 classic titles and features a large vertical-oriented screen for authentic arcade gameplay. It also features dual front-facing speakers for optimal sound, a detachable joystick, and back-lit marquee and coin trap. All of the titles included on the device are the original arcade versions of the games, unless there was no original arcade version available. The Namco Museum Mini Player is slated to release Holiday 2018.

The Pac-Man Pocket Player is a brand new 16-bit handheld console designed by My Arcade that is compact, portable, ergonomically designed, and boasts a full-color screen. The Pocket Player will include three classic Pac-Man titles, including original arcade favorite Pac-Man, along with Pac-Panic and Pac-Mania. The Pocket Player will be available starting July 2018 at retailers such as Walmart and Amazon.

Sesame Workshop Names New Licensing Agents for UK, Eire, and Benelux

Sesame Workshop partnered with Bulldog Licensing for the UK and Eire and J&M Brands for the Benelux. The agencies will oversee Sesame Street’s consumer products portfolio, build retail relationships, and work with local licensees to create cross-promotional activations in the respective territories. They will also manage collaboration partnerships for the brand’s 50th anniversary in 2019.

Scomadi Join Forces with Bravado

Scomadi Worldwide Ltd in partnership with Bravado have announced a collaboration with seminal British rock band The Who to create a limited-edition range of uniquely themed scooters.

The Who are one of the most influential and iconic bands of all time.  Scomadi have taken inspiration from the group’s music, iconic styling and imagery to create an exclusive range of scooters paying homage to the pioneers of the mod movement in sixties London.

Scomadi and Bravado, together with founder band members Roger Daltrey and Pete Townshend, are producing a series of distinctive designs commemorating key landmarks in the groups’ history, featuring the hugely covetable Scomadi Turismo Technica.

In making the announcement, Frank Sanderson, co-founder of Scomadi said, “It is a huge honour for Scomadi and an acknowledgement of our high quality of design and styling to be asked to produce our scooters in association with The Who - one of the 20th century’s most influential rock bands who are iconic in the scooter scene”.

“Bravado are proud to have worked on this partnership between Scomadi and The Who. The scooter has long been a symbol of the mod scene and British culture – something immortalised by The Who’s album ‘Quadrophenia’, so it’s very special to see its significance embodied in our collaboration together” added David Boyne, Managing Director, Bravado.

The limited-edition scooters will be available worldwide through Scomadi’s distributors this Autumn.


King Features Partners with New Global Agents for Cuphead

King Features partnered with four new global agents for Studio MDHR's video game, Cuphead. Allsorts Licensing (UK and Republic of Ireland), BN Licensing (Belgium, Netherlands, and Luxembourg), Premium Licensing (Italy), and Copyrights Asia (Japan) will expand the reach of the franchise outside of the U.S.

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Chupa Chups Partner with Angry Birds

 Rovio Entertainment is thrilled to announce its new multi-year content roadmap for partners, led by the September 2019 theatrical release of The Angry Birds Movie 2, the much anticipated sequel to the 2016 blockbuster The Angry Birds Movie which generated $352 million at the global box office.

In addition to the animated sequel being released globally by Sony Pictures Entertainment, Rovio is firmly committed to developing a long-term and diverse slate of entertainment touch points for millions of its passionate fans. The highlights include the development of a new long-form animated series which is planned to be released in 2020, an unscripted competition TV series, new live stage shows, location-based entertainment projects and original live-action and animated content for the highly successful Angry Birds YouTube channel, which has over 2.3 million subscribers and monthly viewership of nearly 200 million minutes.

Rovio also announces a new key licensing partnership with global confectioner Perfetti Van Melle, owner of the legendary Chupa Chups® brand. Commencing in 2019, this long-term partnership will develop an extensive range of Angry Birds branded Chupa Chups® products, with six million units set to be distributed across global markets. Rovio will unveil further key partnership announcements over the coming weeks.

GreenLight Collectibles, Bardahl Partner for Die-Cast Vehicles
GreenLight Collectibles partnered with Bardahl to provide collectors with die-cast geared toward collectors. A collection is in the works of retro Bardahl Bad Guys, a 1967 Chevrolet Camaro 427 Mr. Bardahl II, a 1967 Volkswagen Beetle Bardahl #87 Team Fittipaldi, and a 1970 Chevrolet Camaro Mr. Bardahl.

King Features Tie-in with A Bathing Ape

King Features Syndicate recently announced that trendy Japanese streetwear brand A Bathing Ape has joined forces with Popeye for the first time. Launched last month, the collection features Popeye, who owes his superhuman strength to spinach, and his girlfriend, Olive Oyl, on graphics that are integrated with BAPE’s signature Ape Head and College Logo motifs, or with Baby Milo.

“Bathing Ape is one of the world’s best-known streetwear style brands and we are thrilled to launch our first Popeye collaboration with them this month,” said Carla Silva, VP and GM, Global Head of Licensing for King Features. “As we head towards Popeye’s 90th anniversary in 2019, we have been focusing on developing trendy, high-end product and A Bathing Ape is the perfect partner to help drive this initiative.”

A Bathing Ape’s specially designed graphics with Popeye appear in a wide line of apparel and accessories for adults and kids, including t-shirts, hooded sweatshirts, button-down shirts, tote bags, caps, keychains, and more. The new collection will be promoted across the brand’s social media and digital channels. The Popeye x Bathing Ape collection launched at Bathing Ape’s globally on June 30.

The license agreement was concluded between Harajuku-based Bathing Ape brand proprietor Nowhere Co., Ltd. and King Features’ Japanese agent, Copyrights Asia.

The collaboration comes on the heels of the recent announcement that new Popeye content will debut on YouTube for the first time in over 10 years. Leading children’s entertainment studio WildBrain will work closely with King Features to enhance existing programming on Popeye’s YouTube channel while creating new animation in the popular squash and stretch animation style. At Licensing Expo in May, King Features also announced more than a dozen new merchandising partners from around the globe on board to elevate the salty sailor at retail ahead of his 90th anniversary in 2019.

Endemol Shine Group Builds Lego Masters Program

Global content creator, producer and distributor Endemol Shine Group today announced that the brand-new entertainment format Lego Masters has landed its first international deals, with Endemol Shine Australia having been commissioned to produce a series of the format for Nine while Endemol Shine Germany will produce a version for RTL.

Originally created by Tuesdays Child, the show launched on Channel 4 in the UK in the summer 2017, winning an average audience of 2 million viewers. The launch episode was the number one programme of the day, exceeding the primetime average by 68%. An extended second series will air on Channel 4 later this year.

Endemol Shine Group is the exclusive distributor of the format across all platforms outside of the U.K. and has the rights to produce local versions of the show around the world. Endemol Shine International is the exclusive distributor of all finished tape of all versions produced including the British version.

Lego Masters pits eight pairs of contestants against each other in a quest to impress with their creativity, design and flair, driven by their unparalleled passion for the possibilities that will start with a single Lego brick. Mind-blowing brilliance will be on display, delivering family entertainment loaded with fun, action, drama and humour.

Casting is underway in both territories, with the search on for the most creative Lego fans now on. The series will air on RTL in Germany later this year and on Nine and 9Now in Australia in 2019.

Philippa Cradock, the V&A Partner for Faux Flower Collection

Philippa Craddock partnered with the Victoria and Albert Museum (V&A) to expand Philippa Craddock's lifestyle offering with a range of faux flowers.

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E-commerce Venture with a Difference Set to Debut

Online shopping will become a lot more exciting with the launch of Mall.Global. The $500 million dollar debut venture of the Dubai based tech firm revealed the project outline that is all set to give traditional e-commerce a facelift by incorporating immersive technologies and operational practices.

The platform will offer a personalized experience to each user within a virtual world and employ innovative integrations and technologies to enhance the customer's experience with; Brand Immersion, Virtual Reality, On-Ground AR Cues, Micro-Influencer Reviews, AI & Machine Learning, Cross-Platform Loyalty and multi Cryptocurrency acceptance; to offer what the developer refers to as a True Hybrid experience.

The platform is due to go live by 2020 with over 2500 brand stores and sequential launches across the GCC, India, North Africa, Europe, CIS and China. Mall.Global will undergo testing with live customer sets early next year.

Emerging markets are home to 90% of the world's millennials, with an annual income expected to surpass 4 trillion dollars by 2030, Mall.Global's True Hybrid experience is designed to match the lifestyle of these Digital Natives.

Mall.Global is designed to be the true definition of a digital mall, where brands can do much more than just sell products and in fact recreate the retail experience to deliver the perfect bridge between on-ground and online.

Mall.Global will enable brands to deliver their personality and communicate their campaigns in an online environment as well as they do them in traditional retail. Every brand on the platform will have its own VR Store Design Toolkit that will enable them to design, create and constantly update their online stores in sync with their campaigns, collections and seasons.

The Rolling Stones, Universal Music Group Expand Global Partnership
The Rolling Stones and Universal Music Group (UMG) expanded its partnership with deals covering the band’s recorded music, audio-visual catalogs, archival support, global merchandising, and brand management.

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DC Comics Launches DC Universe Digital Subscription Service

This fall, DC Comics will launch DC Universe, a digital subscription service that gives subscribers access to exclusive content and experiences. Subscribers can watch all-new original live-action and animated series, classic TV series and films, read a curated selection of digital comic books, breaking news, an expansive DC-centric encyclopedia, and gain access to exclusive merchandise.

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Pocket Mortys Expands

Adult Swim’s Pocket Mortys continues its growth with an expansion into licensed consumer products created and developed around the 2016 mobile game and its characters bringing this rich Rick and Morty extension to life for fans around the globe. Symbiote Studios and Ripple Junction will be the first licensees to release plush and tees, respectively, beginning in July.

Symbiote Studios will create figures and plush based on Pocket Mortys beginning with the “Morty of the Month” plush line debuting at San Diego Comic-Con with the release of two exclusive plush: Super Rick Fan Morty with distinctive Rick hat and mini Rick plush and Two Cat Morty with scratched up face and two cats.

Following San Diego Comic-Con, Symbiote Studios will release a new Pocket Mortys plush each month with additional exclusives around key holidays and events. Each plush is 10 inches tall, hand stitched, made of super soft fabric, and limited edition. 

In addition to Symbiote Studios, Ripple Junction will design t-shirts highlighting the Pocket Mortys characters. Additional partners are expected to be announced in the coming months. 

KAS Rugs, Hang Ten Partner for Rug Collections

KAS Rugs partnered with Hang Ten to launch three Hang Ten Rug Collections—Malibu, Sunset Beach, and Palm Beach.

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CITV Recommissions Spy School

CITV in the UK has announced the recommission of live action series, Spy School, and that weekend kids show Scrambled! will return for a sixth series. Spy School is an entertainment game show in which young, intrepid cadets put their problem solving and physical skills to the test, as they train to become top secret spy agents.

Under the watchful eye of their spy handler, Agent J, the cadets have to solve puzzles and break codes in order to guide field Agent L around London’s most iconic landmarks to track down and stop the evil “Goldfist” from taking over the world.

Produced by Banijay Group’s Zodiak Kids Studios, the series features one team of two kids per episode, who take on the challenge of becoming spies. The executive producers are Steven Andrew & Joe Shaw and series producer Ben Spiteri. The second series was commissioned by Paul Mortimer, Head of Digital Channels and Acquisitions, and the commissioner for the series is Gemma John-Lewis.

Zodiak Kids Studios is also producing another 52 episodes for series six of Scrambled!, which will return in October 2018 and goes out every Saturday and Sunday until April 2019. CITV have also again commissioned five 5 x30’ Scrambled! Specials, which will play in a weekday teatime slot on CITV. The forthcoming series of Scrambled! will include a new, weekly art competition segment for CITV viewers, and will culminate in a 30’ Scrambled! special on CITV in 2019.

Scrambled! is presented by Luke Franks, Arielle Free, Sam Homewood and a new presenter who will revealed in ITV's The Big Audition, following London Hughes’ decision to say goodbye to the series after five years on the show. Zodiak Kids own worldwide distribution rights to the formats and series.

iconkids & youth Release New Kids License Monitor Study

An average child in the UK owns merchandising products of 28 different licenses—a number gathered from the Kids License Monitor, a study conducted online by the German market research company iconkids & youth in Germany, France, and the UK. The study surveyed 3,821 kids ages 4 to 12.

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Xilam Secures Increase in Funding

Xilam Animation, a major European animation studio has secured a €22.33 million capital increase through the selling of new shares to private investors. These funds will be allocated to a significant post-2019/2020 company expansion which will see Xilam build upon its current success in creating, producing and distributing original children’s and family entertainment and also enable the company to explore new acquisition and co-production opportunities.

In light of strong demand, Xilam issued 446,500 new shares for a total amount of €22.325 million, accounting for 9.09% of the company’s share capital after the transaction. Following the capital increase, Marc du Pontavice, Chairman, CEO and founder of Xilam, retains 54.31% of the voting rights in the company.

The transaction was executed by decision of the Board of Directors on 26 June 2018 and of the Chief Executive Officer on 26 June 2018.  Settlement/delivery of the new shares issued and their admittance to trading on Euronext Paris are scheduled for 29 June 2018.  The new shares will bear current dividend rights and will be admitted for trading on the Euronext Paris.

Xilam’s share capital will comprise 4,911,500 shares following settlement/delivery.

Yo-Kai Watch, the first animated series introduced by Level-5 in the US, continues to be a successful staple of Level-5’s cross-media franchises with two upcoming high-profile launches.  Starting July 2, 2018 the series will debut its third season on Disney XD, and on September 7, 2018, the Yo-Kai Watch Blasters: Red Cat Corps and Yo-Kai Watch Blasters: White Dog Squad games will be available on the Nintendo 3DS family of systems.

Following the popularity of Yo-Kai Watch 2, Yo-Kai Watch Blasters will be released as a solo action RPG Team up with friends (locally* or online) to lead Jibanyan and his Blasters team in action-packed battles and missions.

Wildbrain, Lottie Dottie Chicken Sign Global Agreement

WildBrain partnered with the Brazilian kids’ brand, Lottie Dottie Chicken, after signing a global agreement with the brand’s owner, animation studio Bromelia Productions (Bromelia Produções in Portuguese).

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Brand Central to Represent TKO: Total Knock Out
Brand Central recently announced a deal with MGM Consumer Products to represent, as its licensing agent, TKO: Total Knock Out, the new obstacle course series, hosted by Kevin Hart produced by MGM Television and HartBeat Productions.  The 10-episode hour-long series TKO: Total Knock Out, premiering on CBS and CBS All Access this July, features one player racing through daunting obstacles while the other contestants are determined to knock him off course with huge projectiles.  
“We are thrilled to partner again with MGM Consumer Products to build a full-scale consumer products program for TKO: Total Knock Out.  We are confident the show will be a huge success, with the powerful talents of Kevin Hart and Mark Burnett. ” commented CEO of Brand Central, Ross Misher.  Brand Central is looking to license products ranging from toys to board games to arcade games.
Cartoon Network, Cryptozoic Entertainment Partner for Rick and Morty: The Pickle Rick Game

Cryptozoic Entertainment and Cartoon Network Enterprises partnered for a limited release of Rick and Morty: The Pickle Rick Game, which will debut at Comic-Con International: San Diego.

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Moose Toys, Velocity Partner for Shopkins TV Spots

Moose Toys partnered with Nickelodeon’s Velocity for five new Shopkins TV spots that take a different approach to toy marketing. The new spots launched week and will continue into the holiday season.

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A feature of the Total Licensing Weekly Report is the Employment section - this includes 'Jobs Available' and 'Jobs Wanted'. So if you have a position in your company that needs to be filled, or you yourself are looking for employment opportunities, don't hesitate to send your information to:

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Asiapac & MENA Executive Available for Sr Leadership Position


Entertainment Licensing professional, with superior management and business development skills in cross-cultural ( Asian and MENA markets ) and in diverse product environments, with the ability to define, assess and implement strategies at all levels, available for immediate start.   

  • Close to three decades (including 9 years in Publishing) in Entertainment & Character Licensing with the best names and Properties in the Industry both Western and Asian genre.
  • Functional expertise in strategic planning, business development 360*, acquisitions, joint ventures, content development. broadcast / content placement , licensing & merchandising, publishing, promotions, consumer marketing strategies, and brand management in character linked consumer products and geographies with the ability to relate, to both creative and commercial issues.
  • Diverse product and market knowledge in the consumer goods categories for inspired retail placement. Think "omni channel"
  • Excellent rainmaker's acumen to spot revenue generating opportunities and fuel growth across the genres Able to sell-in ideas internally and externally and excellent organizational, written and verbal communication, presentation, and interpersonal skills, that helps truly move the needle, both sides. 
  • Complex account management and hybrid contract negotiation skills with full P&L responsibility
  • Hong Kong based for last two decades, but open to relocate if need be, baggage. Can work 'at large' too for startups and fledgling office needs.

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12 July 2018

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