Editorial and advertising information

T

otal Licensing is the flagship magazine of the company, published quarterly. Giving detailed insight and features, news, trends and developments in key licensing market sectors including entertainment, brand, celebrity, sports etc around the world, Total Licensing magazine is the only tool you need to keep ahead of the competition.

Digital and Print Circulation

Total Licensing is read by 82,000 individuals in 104 countries.

Digital issue circulation breakdown

Total by region
  • 35% Europe
  • 29% North America
  • 21% Asia
  • 8% Latin America
  • 5% Australasia
  • 3% Other
Total by business
  • 39% Licensees/Mfr
  • 34% Retail Buyer
  • 10% Ad/Promotion
  • 8% Licensing Co
  • 6% Publishing
  • 3% Other

Print issue circulation breakdown

Total by region
  • 37% Europe
  • 29% North America
  • 19% Asia
  • 7% Latin America
  • 5% Australasia
  • 3% Other
Total by business
  • 36% Licensee/Mfr
  • 32% Retailer
  • 17% Ad/Promotions
  • 7% Licensing Co
  • 5% Publishing
  • 3% Other

The magazine is distributed at the following trade shows

Click the titles to visit the event website.

Editorial schedule

To submit or discuss editorial, please contact Francesca Ash francesca@totallicensing.com or Becky Ash becky@totallicensing.com

Winter 2019 issue

KEY FEATURES

Licensing toys and games
2019 Movie Licensing
Video Games
Video Games and online gaming
Kidscreen Summit Preview

TERRITORY SPOTLIGHT

Germany
Nordics
Canada
The Middle East

BONUS DISTRIBUTION

Kidscreen
American Toy Fair
British Toy & Hobby Fair
Nuremberg Toy Fair
Licensing World Russia

DEADLINES

Editorial: 5 December 2019
Ad Material: 5 January 2019

Spring 2019 issue

KEY FEATURES

Children's Publishing
Book Fair Previews
Licensed Animation
MIP-TV Preview
Kidscreen Review

TERRITORY SPOTLIGHT

France
Italy
Australia (see Total Licensing Australia)
Japan

BONUS DISTRIBUTION

Bologna Licensing Fair
London Book Fair
MIP TV
Kazachok Licensing Forum
Licensing Japan

DEADLINES

Editorial: 22 February 2019
Ad Material 25 February 2019

Summer 2019 issue

KEY FEATURES

Licensing Expo Preview
Celebrity Merchandise
Licensed Food and Drink
Licensing Roundtable

TERRITORY SPOTLIGHT

Latin America
Spain and Portugal
South Korea
USA

BONUS DISTRIBUTION

Licensing Expo 2019
Korea Character Fair
Autumn Fair
Children's Media Conference
Licensing Expo LATAM
ACE Fair, Korea

DEADLINES

Editorial: 18 April 2019
Ad Material: 4 May 2019

Fall/Autumn 2019 issue

KEY FEATURES

Brand Licensing 2019 Preview
Nostalgia Licensing
Children's Apparel
MIPCOM/MIP Junior
Live events and experiences
Animation update

TERRITORY SPOTLIGHT

UK
China and Hong Kong
India
Russia/CIS

BONUS DISTRIBUTION

Brand Licensing 2019
MIPCOM and Mip Junior
Licensing Market Germany
China Licensing Expo
Hong Kong Licensing Show

DEADLINES

Editorial: 19 August 2019
Ad Material: 5 September 2019
Advertising information

To enquire about advertising, please contact Jerry Wooldridge jerry@totallicensing.com

Advertising material deadlines

Winter 2019 issue

5 January 2019

Spring 2019 issue

25 February 2019

Summer 2019 issue

28 April 2019

Fall/Autumn 2019 issue

5 September 2019

Maximum publicity

A

dvertising in the issue, (which of course includes the printed and digital issues), is priced competitively to allow the industry maximum publicity, both in their home market and into 104 countries.

Print and digital discounts

D

iscounts on rate card are available for multiple pages and an advertisement in the magazine includes both the print and digital issues.

Special options to enhance ads

S

pecial options, including gatefolds, heavystock and button ads are available in the printed issue. In terms of the digital issue, a number of options are available including the addition of video or Flash.

Advertising options digital magazine

Interactive features

Zoom and manoeuvre

Live URL and email links

Automatic picture zoom

Digital post-in notes

Scrolling text and moving images

Issue sponsorship

Includes additional intro ad page opposite the front cover and the sponsorship message and URL link at the top of each page and spread. One exclusive sponsor per issue.

Bring ads to life with video

Incorporate video or flash onto ad pages within the digital issue.

Video loads automatically on opening the page.

Advertising options printed magazine

Heavy Stock

Either single page (2 sides) or two pages (4 sides) printed on stock of 350gsm minimum.

One per issue.

Gatefold

Available in either heavy stock or ordinary page stock

Multi-page button ads.

Small, hyperlinked ads placed on outside edge of a minimum of 20 pages. One company per issue.

Production specs

PDF downloads

Please download the appropriate PDF for the advert size you are producing. You can download the reader here or open the PDF files directly in Adobe illustrator or Photoshop.

Advertisers should always provide artwork in digital format. Artwork should be in one of the following formats: Press-ready PDF, Adobe Illustrator file, Adobe Photoshop, JPG, TIFF or EPS. All graphics should be produced highresolution (minimum 300dpi) and should be in a CMYK format. All fonts used should be embedded. Specific instructions and sizes are given on the individual production sheets.

Download Acrobat Reader FREE

Front cover

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Double page spread

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Full page

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Half page horizontal

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Half page vertical

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Third page horizontal

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Third page vertical

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Quarter page horizontal

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Quarter page vertical

Click above to download the full production spec. Both horizontal and vertical in one PDF