Editorial and advertising information

T

otal Licensing is the flagship magazine of the company, published quarterly. Giving detailed insight and features, news, trends and developments in key licensing market sectors including entertainment, brand, celebrity, sports etc around the world, Total Licensing magazine is the only tool you need to keep ahead of the competition.

Digital and Print Circulation

Total Licensing is read by 82,000 individuals in 104 countries.

Digital issue circulation breakdown

Total by region
  • 35% Europe
  • 29% North America
  • 21% Asia
  • 8% Latin America
  • 5% Australasia
  • 3% Other
Total by business
  • 39% Licensees/Mfr
  • 34% Retail Buyer
  • 10% Ad/Promotion
  • 8% Licensing Co
  • 6% Publishing
  • 3% Other

Print issue circulation breakdown

Total by region
  • 37% Europe
  • 29% North America
  • 19% Asia
  • 7% Latin America
  • 5% Australasia
  • 3% Other
Total by business
  • 36% Licensee/Mfr
  • 32% Retailer
  • 17% Ad/Promotions
  • 7% Licensing Co
  • 5% Publishing
  • 3% Other

The magazine is distributed at the following trade shows

Click the titles to visit the event website.

Editorial schedule

To submit or discuss editorial, please contact Francesca Ash francesca@totallicensing.com or Becky Ash becky@totallicensing.com

Winter 2017 issue

PUBLISHED

Print 20 January 2017
Digital 15 January 2017

KEY FEATURES

Toy Licensing
2017 Movies
Video Games
Licensed Collectibles
Kidscreen Preview

TERRITORY SPOTLIGHT

The Middle East
Germany
Nordics
Canada

BONUS DISTRIBUTION

DEADLINES

Editorial: 5 December 2016
Ad Material: 5 January 2017

Spring 2017 issue

PUBLISHED

Print 12 March 2017
Digital 8 March 2017

KEY FEATURES

Publishing
Book Fair Previews
MIP-TV Preview
Licensed Animation
Live Events

TERRITORY SPOTLIGHT

France
Italy
Australia (see Total Licensing Australia)

BONUS DISTRIBUTION

DEADLINES

Editorial: 22 February 2017
Ad Material: 25 February 2017

Summer 2017 issue

PUBLISHED

Print: 13 May 2017
Digital: 8 May 2017

KEY FEATURES

Licensing Expo Preview
Spotlight on Retail
TV and Radio
Future of Licensing Roundtable
-

TERRITORY SPOTLIGHT

USA
Latin America
Japan
South Korea

BONUS DISTRIBUTION

DEADLINES

Editorial: 12 April 2017
Ad Material: 21 April 2017

Fall/Autumn 2017 issue

PUBLISHED

Print: 6 October 2017
Digital: 1 October 2017

KEY FEATURES

Brand Licensing 2017 Preview
Retro licensing
Technology and licensing
MIPCOM/Mip Junior Preview

TERRITORY SPOTLIGHT

UK Special (see Total Licensing UK)
Spain and Portugal
China
Hong Kong

BONUS DISTRIBUTION

DEADLINES

Editorial: 19 August 2017
Ad Material: 5 September 2017
Advertising information

To enquire about advertising, please contact Jerry Wooldridge jerry@totallicensing.com / Jeremy Smith jeremy@totallicensing.com

Advertising material deadlines

Winter 2017 issue

5 January 2017

Spring 2017 issue

25 February 2017

Summer 2017 issue

21 April 2017

Fall/Autumn 2017 issue

5 September 2017

Maximum publicity

A

dvertising in the issue, (which of course includes the printed and digital issues), is priced competitively to allow the industry maximum publicity, both in their home market and into 104 countries.

Print and digital discounts

D

iscounts on rate card are available for multiple pages and an advertisement in the magazine includes both the print and digital issues.

Special options to enhance ads

S

pecial options, including gatefolds, heavystock and button ads are available in the printed issue. In terms of the digital issue, a number of options are available including the addition of video or Flash.

Advertising options digital magazine

Interactive features

Zoom and manoeuvre

Live URL and email links

Automatic picture zoom

Digital post-in notes

Scrolling text and moving images

Issue sponsorship

Includes additional intro ad page opposite the front cover and the sponsorship message and URL link at the top of each page and spread. One exclusive sponsor per issue.

Bring ads to life with video

Incorporate video or flash onto ad pages within the digital issue.

Video loads automatically on opening the page.

Advertising options printed magazine

Heavy Stock

Either single page (2 sides) or two pages (4 sides) printed on stock of 350gsm minimum.

One per issue.

Gatefold

Available in either heavy stock or ordinary page stock

Multi-page button ads.

Small, hyperlinked ads placed on outside edge of a minimum of 20 pages. One company per issue.

Production specs

PDF downloads

Please download the appropriate PDF for the advert size you are producing. You can download the reader here or open the PDF files directly in Adobe illustrator or Photoshop.

Advertisers should always provide artwork in digital format. Artwork should be in one of the following formats: Press-ready PDF, Adobe Illustrator file, Adobe Photoshop, JPG, TIFF or EPS. All graphics should be produced highresolution (minimum 300dpi) and should be in a CMYK format. All fonts used should be embedded. Specific instructions and sizes are given on the individual production sheets.

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Front cover

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Double page spread

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Full page

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Two thirds page vertical

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Half page horizontal

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Half page vertical

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Third page horizontal

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Third page vertical

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Quarter page horizontal

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Quarter page vertical

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