Lisle Licensing Welcomes New Client
Lisle Licensing has announced the signing of its latest new client, MC Grammar – ahead of BLE where the team will present his brand to potential licensees.
A multi-award-winning teacher turned rapper and viral social media sensation, MC Grammar, also known as Jacob Mitchell, has captivated millions worldwide with his unique blend of educational rap, becoming a global role model for children.
With over 14 years of teaching experience, MC Grammar has seamlessly combined his passion for education with music, creating fun content that not only entertains but also empowers young minds. As a positive role model for his infectious grammar lessons, book raps, and times tables songs have earned him widespread recognition, with fans ranging from celebrities like Holly Willoughby, Usain Bolt, Jennifer Garner and author Michael Rosen to children, parents and teachers everywhere.
As his appointed licensing agent, Lisle Licensing will focus on aiming to expand both his brand and influence through a comprehensive and creative licensing programme. Key categories will include Back-to-School, games and educational resources, magazines and annuals (to complement his successful publishing ventures), dress-up and consumer electronics.
Francesca Lisle, Managing Director at Lisle Licensing, commented,
“We are delighted to work with MC Grammar. His mission to ‘teach the way children learn’ aligns perfectly with our goal of broadening his reach and helping children engage with education in a fun and meaningful way. We look forward to building new opportunities that reflect his dynamic presence in education and entertainment.”
Jacob Mitchell, AKA MC Grammar, added:
‘I am so passionate about changing lives through play and learning; that’s why this partnership is so special and significant. Together, we can now limitlessly create and share cool tools, toys and resources that will ignite curiosity and empower our future. Bring it on!’
MC Grammar’s journey, from headlining nationwide arena tours to signing a global six book deal with Simon & Schuster, makes him a unique voice in the educational space. With each post garnering millions of views and his audience continuing to grow, Lisle Licensing is excited to explore new partnerships and extend his brand across various product categories.
