MIPCOM NEWS: DEPLANETA, MEDIAWAN AND TOMY TEAM UP
Soon, the adventures of the intrepid girl pilots who star in Karters will be featured on screens across four continents… and in the hands of their fans. DeAPlaneta Entertainment has reached an agreement with leading toy company TOMY International, Inc. to launch the official Master Toy line inspired by Karters, the animated series co-produced by DeAPlaneta Entertainment and Mediawan Kids & Family, a European independent multigenre studio, division of Mediawan, dedicated to the production and distribution of children and family content for a worldwide audience.
This collaboration will create a complete collection of toys, including figures, vehicles, playset, plush… Everything needed to bring the excitement of the Unicornia race tracks to the homes of children globally, as announced by Gianluca Ferrara, Head of DeAPlaneta Italy and International Head of Toys: “We are thrilled to join forces with TOMY and Mediawan Kids & Family to launch a robust cross-category line of toys for Karters. We believe that TOMY will bring innovation, delivering unique and engaging toys, that embody and enhance the core values of the brand. Our shared passion for creativity and quality is what makes this collaboration so inspiring, and we can’t wait to see the smiles on children’s faces. This collaboration marks a significant step forward in our mission to drive growth and create lasting impact in our industry”.
“I would call this love at first sight”, laughs Morgan Weyl, Managing Director Licensing & Global Development for TOMY International. “We were instantly captivated by the uniqueness of the IP, the wonderful and colourful world our heroes live in, its toyetic nature and the strong values of empowerment, friendship and equity, echoing TOMY’s everyday core values. We often talk about ‘TOMY Magic’ and we cannot wait for kids to get their hands on Karters’ toys and experience that same magic, embedded at the heart of this IP”.
Mediawan Kids & Family has also shown its enthusiasm for the agreement, which brings a new dimension to this upcoming animated IP. “We are excited to see the world of Karters come to life through this first toy line. We strongly believe in this series and its vibrant, high-potential universe, which we are convinced will captivate and amaze children all around the world. Our ambition has always been to create stories that inspire and entertain, and this collaboration allows us to extend that magic far beyond the screen”, said Erick Rouillé, SVP Global Distribution and Consumer Products of Mediawan Kids & Family.
Every girl is an adventurer. This powerful concept inspires Karters, a tale set in the far-flung kingdom of Unicornia. Here, three girls and one boy ride their incredible go-karts, speeding through high-stakes battles and embarking in amazing adventures to rescue the magical unipets and save the kingdom. The themes and values that Karters defend are friendship, girl empowerment and the importance of never giving up.
