Fanatik sign SpongeBob SquarePants
Fanattik, the pop culture specialist has signed a pan-European gift license with ViacomCBS Consumer Products for Nickelodeon’s iconic SpongeBob SquarePants. The deal covers home décor, barware, gifts and collectibles and products will be available from September in gift and toy stores across Europe.
“An internationally beloved and timeless brand, SpongeBob SquarePants is one of the most watched programmes in the world with 100 million global viewers monthly and a feature film on the way in 2021. This was a brand the whole team wanted to have in the Fanattik portfolio” – Anthony Marks, M.D. Fanattik.
Fanattik has received multiple awards and enjoyed phenomenal growth over the past three years with multiple pan-European licensing agreements signed but this is the first time Fanattik have partnered with an animated show.
“With half of all viewers being adults, we are going to make sure the products we create appeal to the original fans as well as new ones. Each item will have that Fanattik twist which makes our pieces stand out from anything else in the market.” Melissa Tudor – Head of Product Development.
“SpongeBob continues to permeate pop culture with boundless positivity and fun. We’re excited to expand this iconic franchise in the gift license space through a partnership with Fanattik, a company which shares many of the same fun brand tenants as our favourite absorbent sponge! True to SpongeBob form this product is sure to deliver happiness!” – Mark Kingston, Senior Vice President, International, ViacomCBS Consumer Products.
“Fanattik works with all levels of the European gift market so we are asking gift and toy retailers that are not already talking to us, to contact myself to book a video appointment to learn more about our upcoming SpongeBob range.” Luiz Ferreira, Head of Sales, Fanttik. luiz@fanattik.co.uk
Since its launch July 17, 1999, SpongeBob SquarePants has reigned as the number-one kids’ animated series on TV, while generating a universe of beloved characters, pop culture catchphrases and memes, theatrical releases, consumer products, a Tony Award®-winning Broadway musical and a global fan base. SpongeBob SquarePants is the most widely distributed property in ViacomCBS Networks International history, seen in more than 170 countries and territories, translated in 30+ languages, and averaging more than 100 million total viewers every month. SpongeBob SquarePants was created by Stephen Hillenburg and produced by Nickelodeon in Burbank. The character-driven cartoon chronicles the nautical and sometimes nonsensical adventures of SpongeBob, an incurable optimist and earnest sea sponge, and his undersea friends.
