MIPCOM: Masha and the Bear Season 5 heads to Brazil

Animaccord has announced it has extended its existing media deal with SBT, Brazilian free-to-air television network, acquiring the rights for wide range of Masha and the Bear content.

The channel premiered musical Season 4 named “Masha’s Songs” on May 24 and also scheduled the release of new classical Season 5, produced in breakthrough 4K (UHD) on October 12th, 2021, timed to the Kids Day in Brazil.

In addition, SBT prolonged rights for Seasons 1-3 of the core show that have been previously aired on the channel.

Apart from the release on the TV channel Animaccord has confirmed the deal with Fun Kids (SBT’s audiovisual content application for preschoolers), to extend Masha and the Bear content on the platform offering the series full time episodes for the first time.

This year Animaccord and SBT are celebrating 5 years of fruitful partnership started in 2016 for Masha and the Bear Seasons 1-2.

Masha and the Bear brand has a wide representation in Consumer Products market across the territory, continuing its long-term partnerships with more than 30 Brazilian market leader licensees for all major product categories which are available in all major specialist stores and retailers. Recently Animaccord has launched a brand-new collection of flip flops featuring Masha and the Bear characters with Brazilian iconic fashion brand Havaianas.