Banijay Brands Launches Licensing Programmes for Homes and Interior Titles
Banijay Brands today announces the launch of new consumer products programmes for hit property and garden makeover shows including Interior Design Masters, Your Home Made Perfect and Your Garden Made Perfect.
The brand and commercial unit will supercharge off-air opportunities for the brands, using Banijay’s multi-territory reach and brand management expertise to drive deals for the hit series. Accompanied by modern creative assets and fresh style guides, the extensive licensing programmes will cover multiple categories spanning consumer products, gaming, experiential and publishing.
Alice Bernardi, Director of International Brand Licensing at Banijay Brands, says: “Demand for off-air extensions from our home improvement and renovation formats is at an all-time high, and this slate of shows is a fantastic addition to our portfolio. These are brands that are synonymous with innovative and stylish transformations, and they offer exciting opportunities for our licensing partners.”
Hosted by Alan Carr, Interior Design Masters, from Banijay label DSP, takes ten fledgling stylists and launches them into the competitive world of interior design to fight it out for the chance to win a life-changing design contract with a prestigious commercial client. The first series of Interior Design Masters premiered in August 2019 as BBC Two’s No.1 show of the day and series two, which launched in February 2021, built on the share of 16-34s by 191% compared to the previous series.
Created by Banijay’s Remarkable Television, Your Home Made Perfect and Your Garden Made Perfect encapsulate the desire from modern homeowners to transform their indoor and outdoor living areas. The series use cutting-edge technology and VR to show homeowners the potential of their spaces, resulting in extraordinary and breath-taking transformations. In the UK, Your Home Made Perfect was awarded Best Original Programme in the 2021 Broadcast Awards and the third series, which launched on BBC Two this year, had its highest ever audience, making it the channel’s number one show of the day. The format has also travelled to the Netherlands and France. The first series of Your Garden Made Perfect delivered an average audience of over 2m viewers, +58% above BBC Two’s primetime average market share and a second series has been confirmed.
