Marks & Spencer launches collaboration with SmileyWorld

Marks & Spencer has collaborated with SmileyWorld to create an exclusive capsule collection of clothing, footwear and accessories for kids, launching in store and online from February 10th.

Designed to celebrate positivity, the stylish unisex pieces feature fun, uplifting slogans, with bright eye catching colours, and include nostalgic tie dye clothing and accessories. With SmileyWorld being a proven evergreen trend in the kidswear arena, the collaborative collection offers unique prints with SmileyWorld icons. With popping tones and fun shapes, this collection is all about embracing uniqueness and not being afraid to be playful with style.