Mondo TV to licence Santoro’s Gorjuss in Italy

Mondo TV has announced it has been appointed as licensing agent in Italy for the character brand and international phenomenon Gorjuss by brand owner Santoro Licensing.

Santoro’s Gorjuss brand revolves around imagery featuring sweet stripey-socked girls with big hearts. With over 400 characters to choose from, Gorjuss fans know there is a Gorjuss girl for every mood. The brand’s enormous emotional appeal, quiet nostalgia and thought-provoking sentiments have made it a retail phenomenon and a brand that girls and young women have embraced in more than 90 countries.

Now Mondo is bringing this brand into its fast-growing portfolio of third-party licensed properties.

The endearing and relatable quality of Gorjuss, along with its established commercial success, underlines its vast licensing potential in the Italian market, where Mondo will be particularly targeting such key categories as apparel, toys, publishing, cosmetics, homeware, gifts, food and confectionery.

UK based Santoro is a multi-brand design house creating covetable gifts, stationery and lifestyle products, many of which have inspired noteworthy brands and successful licensing programmes. Santoro’s latest, most notable character brand is Gorjuss. Internationally described as a retail phenomenon, Gorjuss is currently in its 13th year and its enormous popularity is still growing.

Jo Campbell, General Manager at Santoro Licensing, says: “Having connected instantly with Valentina and recognising her passion for Gorjuss, we are certain that this partnership is the perfect opportunity to expand in Italy – a key European market for our brand. We are confident that Mondo TV’s unmatched expertise across content creation, distribution and, of course, licensing, will prove crucial in our overall brand strategy for Gorjuss. We are absolutely delighted to be working with Mondo TV in Italy and very much look forward to this collaboration.”

Valentina La Macchia, Licensing Director at Mondo TV, says: “Santoro has designed, created and produced multiple successful character brands over the last 30 years and Gorjuss, with its unique style, its charm and its international appeal, it’s a massive hit. We are thrilled to be partnering Santoro to expand the presence of Gorjuss in the Italian market where we are sure it will enjoy enormous success across many categories.”