British technology and engineering brand Cosworth Announces First Licensing Deals
British technology and engineering brand COSWORTH – 60 years of innovation on the racetrack with their leading-edge expertise in designing and building propulsion systems and intelligent solutions from Formula 1 to the Aston Martin Valkyrie has announced their first positions on the licensing grid.
With its rich history including F1 winners Graham Hill, Jackie Stewart and Nigel Mansell Cosworth Group Holdings Limited have been working with Faster Brands to negotiate licence agreements and collaborations in association with Ford Motor Company. Working with Hornby Hobbies for the FORD ESCORT COSWORTH and FORD SIERRA COSWORTH rally and race cars in Diecast models and slot car racing models in their SCALEXTRIC range. PLUS POETIC GEM for fashion apparel clothing.
Using their rich heritage in motor racing COSWORTH has announced a collaboration with leading bespoke watch company DARTMOUTH BRANDS to create a range of unique watch designs supported by great historic stories targeting the Collector, Consumer Retailers and specialist online direct marketing sectors.
Look out too for COSWORTH’s entry into the world of E-SPORTS will be the most unique high-end racing simulation partnership for all those aspiring Game and E SPORTS fans and professionals – To be announced shortly.
Faster Brands MD, Chris Parkes says “COSWORTH has such a rich heritage in motorsport spanning over 60 years and we a proud to be working them to find the right partnerships that celebrate their past and present successes”
Cosworth has a proud history of innovation, we look forward to growing our relationship with faster brands to showcase our rich and varied history with our key licensing partners. says Nick Greenway, Marketing Director at COSWORTH Group Holdings Ltd.