SEGA Teams with Hype. for Apparel Collection

SEGA Europe Limited. and UK lifestyle brand, HYPE., have announced an all-new line of licensed clothing and accessories celebrating SEGA’s entertainment icon, Sonic the Hedgehog. Featuring energetic designs inspired by the high-octane speedster himself, the HYPE. x Sonic the Hedgehog capsule collection includes an unstoppable line of adults and children’s apparel and accessories for Sonic fans of all ages.

The 30-piece adults and childrenswear range celebrates the globally-recognised traditional Sonic the Hedgehog colour palette, with a monochrome theme and neon accents, fusing HYPE.’s signature contemporary silhouette shapes with Sonic’s Japanese-inspired roots to create everyday statement looks. The line features fan-favourite Sonic the Hedgehog characters including Sonic, Super Sonic, Knuckles, Tails, Shadow and Amy entwined in HYPE.’s iconic tie-dye, gradient fade, galaxy and graffiti-spray-inspired prints. With a diverse range of clothing items including hoodies, joggers, t-shirts and leggings, as well as a uniquely designed bowling shirt featuring a soon-to-be-iconic print in a monochrome theme with a contrasting collar (wear it oversized to get creative this layering season) – Sonic fans can easily create a speedy statement look.

Additionally, fans of the Blue Blur can level up their on-the-go gear with the HYPE. x Sonic accessories, transporting their essentials in a standout backpack matching the apparels’ core prints and designs. With two pencil cases boasting enlarged graphics and character placements.

The collection launches exclusively at HYPE.’s Carnaby London store, via justHYPE.com and selected retailers worldwide on the 31st of March 2022. Find out more information about the collaboration at [http://www.justHYPE.com] and follow the conversation at #HYPEXSONIC on all major social media platforms.