Hasbro Unveils the Logo & Character Image of “Kiya & the Kimoja Heroes” at Licensing Expo

Coming from the Las Vegas Licensing Expo, Hasbro and its entertainment studio, eOne, have announced the new preschool series’ lead character and logo. Kiya & the Kimoja Heroes follows the high-action adventures of dance and martial arts-loving Kiya, and her best friends Jay and Motsie. Together, with their crystal-charged powers, they are superheroes in the Southern-African inspired Kimoja City, shining bright to make things right until harmony and unity is restored in their community. The show is set to launch globally on Disney+, amongst other platforms, in 2023. 

Hasbro’s initial licensed consumer products program for Kiya focuses on toys, apparel, dress up, role play and publishing.