MINI Collaborates with Pokémon at gamescom

MINI will be the main sponsor at this year’s gamescom in Cologne, it has been announced. In collaboration with Pokémon, MINI will be showcasing the MINI Concept Aceman with the exclusive Pokémon Mode at the world’s biggest gaming event, playfully enriching the lives of MINI fans with fun and variety.

MINI and Pikachu stand for a light-hearted, curious approach to challenges, which is also reflected in the vehicle concept of the MINI Concept Aceman. To celebrate gamescom, the vehicle has been equipped with an exclusive “Pokémon Mode”. In it, either the iconic Pokémon Pikachu or the famous Poké Ball takes over the OLED display as the new central instrument when operating the Experience Mode toggle. Through advanced projection technology, the animation extends across the dashboard, front doors and apron projection. Gamification will play an increasingly important role in MINI’s distinctive design in the future, offering customers a unique experience. The cooperation brings together two iconic characters, that are a perfect match, and millions of fans.