Lady Gaga and Crunchyroll debut Streetwear
Following the completion of her latest worldwide tour, superstar Lady Gaga and global anime brand Crunchyroll are presenting a second Crunchyroll Loves streetwear collaboration in celebration of the ambitious, Grammy-winning album Chromatica.
Presales for the collection launched this week exclusively on the Crunchyroll Store and will end November 8. A portion of the proceeds will be donated to Born This Way Foundation, a non-profit organization co-founded by Lady Gaga and her mother, Cynthia Germanotta, with the mission to support youth mental health and work with young people to build a kinder and braver world.
“Lady Gaga cares deeply for her fans and we’re excited to present another
high-energy collection that captures the joy and artistic expression inspired by Chromatica,” said Terry Li, SVP of Emerging Business at Crunchyroll. “We are also grateful to support Born This Way Foundation in their efforts to create a kinder and more inclusive world, especially for fans online.”
The second Crunchyroll Loves x Lady Gaga streetwear collection will feature specially-designed artwork from McFlyy alongside experimental treatments and an out-of-this-world palette. The full lineup includes a black tee featuring a pink and black anime-inspired Lady Gaga on the back, and a glimpse of the artwork on the front; a white and gray tie dye short sleeve tee with an anime-inspired Lady Gaga on the back with black and neon pink accents; a white long sleeve tee featuring a greyscale Lady Gaga with neon pink Chromatica sleeve accents; a black hoodie featuring a Lady Gaga glimpse in the front, Chromatica emblazoned on the sleeve, and pink and black anime-inspired artwork in the back; a pair of fluorescent yellow sweatpants featuring anime-inspired artwork on the front and a neon pink Chromatica on the back; a dark, acid-washed bucket hat with a white embroidered Chromatica patch; and a prink bright beanie featuring a futuristic geometric design and a black Gaga x Crunchyroll patch.
As part of the collaboration, Born This Way Foundation invites the Crunchyroll community to earn their Be There Certificate, a free, self-paced, interactive online mental health course, created by Jack.org in partnership with Born This Way Foundation, which teaches fans how to safely, kindly, and confidently support others’ and their own mental health. To encourage fans to earn their Be There Certificate , Crunchyroll is hosting a social contest across social channels, inviting fans to share a photo with their Be There Certificate and tag a friend to be entered to win the complete collection of Crunchyroll Loves x Lady Gaga merchandise.
Crunchyroll Loves is the in-house streetwear brand from Crunchyroll, which launched in 2018. Previous collections have included exclusive collaborations with Megan thee Stallion, horror manga artist Junji Ito and punk band The Misfits, alongside anime series including JUJUTSU KAISEN, Demon Slayer: Kimetsu No Yaiba, and DARLING in the FRANXX among many others.
