Mattel Celebrates Another Successful Spielwarenmesse

Mattel is celebrating 60 years of being an exhibitor at the Nuremberg toy fair (Spielwarenmesse) making its first debut back in 1963. The #1 priority at this show was to connect with our retailers and partners. At Mattel we’re committed to working hand in hand with our retailers, to listen and support them in every possible way to ensure their success and be the best partner.

The all-new line from Mattel celebrates the magical adventures of Disney Princess and Disney Frozen with unrelenting attention to detail, incredible execution and fresh thinking, bringing iconic characters and stories to life through rich systems of play that spark imagination.  

The line delivers on consumer kids insights on what they want, including more animal friends and sidekicks, reveal innovation, castles, houses and vehicles, hair play and colour change, and expanded storytelling opportunities. Offerings include beloved Disney Princess and Disney Frozen characters accompanied by accessories heart, such as Queen Elsa and the Water Nokk ready to adventure beyond Arendelle.

To kick-off Nuremberg Toy Fair 2023 Joe Lawandus, Senior Vice President and General Manager, Global Toys and Hardlines, Universal Products & Experiences joined Lisa McKnight Executive Vice President and Global Head of Barbie and Dolls at the Mattel Stand to celebrate this year’s upcoming Trolls partnership.

Claire Terry, Senior Vice President Consumer Products, Games & Publishing, Disney EMEA joined Lisa McKnight Executive Vice President and Global Head of Barbie and Dolls at the Mattel Stand to welcome back the Disney Princess and Frozen brands.