The Smurfs meet Emporio Armani

The Smurfs, those lively and likeable cartoon characters from a fun magical world, meet Emporio Armani style for the first time in a special selection for kids that further confirms the brand’s focus on sensitive environmental issues.

The collaboration with the Smurfs, ambassadors to the United Nations and its 17 Sustainable Development Goals, results in cheerful, comfortable garments and accessories, designed for little ones heading back to school and made of materials with low environmental impact. The soft jersey tracksuits, T-shirts and caps – in grey, navy blue, beige and pink – feature exclusive Smurfs graphics printed or embroidered onto the fabric.

Outfits are completed with customised sunglasses for girls and boys made with nylon fibre with 59% bio-based carbon content and rubber with 28% bio-based carbon content. The entire collection is presented in especially designed packaging made from organic fabrics and FSC-certified paper and cardboard. The collection, including both sunglasses and clothing, will be available in selected shops and online from June onwards.