Gulli premieres Milo
Gulli premiered Milo in France Milo on July 21st. Milo is the successful and award-winning preschool animated series co-produced by Fourth Wall and DeAPlaneta Entertainment. The first season of Milo is now available on Gulli’s app and website. Starting in October, Milo will also be available on Tiji, Gulli’s pay-per-view TV channel for audiences between the ages of 3 and 6.
Gulli is one of the most important French TV channels dedicated to children and youth, and has been owned by the M6 media group since 2019. The launch of Milo on the channel will be accompanied by a major advertising and promotional campaign that will run on M6’s main platforms (Gulli, Tiji and 6Play) and will run until December.
This latest release consolidates even more the international strategy rolled out for the show, which is already broadcast on four continents, airing in Spain (Clan TV), UK (Milkshake/Channel 5), China (Mango TV), Portugal (RTP), Poland (MiniMini+ and Pulse TV), Italy (RAI YOYO, DeAJunior and TIM Vision), Australia (ABC Kids), Hungary(MTVA), Switzerland (RSI), Netherlands (Kidzone), former Yugoslavia (Talent Show), Middle East (JimJam and Majid), Russia (Ivi), Latin America (via Cartoonito and HBO Max), Finland (YLE), Sweden (SVT), Czech Republic (Česká televise) and, recently, in Mexico (TV Azteca/Azteca 7/Kids 7). Milo is also coming soon to New Zealand (TVNZ), Portugal (Canal Panda) and Israel (Noga).
Milo has already closed multiple licensing deals, covering several categories (fashion, publishing, educational games and toys, food, etc.) and territories (Spain, Portugal, Italy, France, UK, Ireland, Andorra, Norway, Sweden and Denmark, as well as Latin America and Spanish-speaking areas in the US). Furthermore, this year renowned brand Bandaiwill roll out the first ever Milo toy range, including soft toys, figurines and playsets, vehicles and electronic educational devices, among others.
Since its launch in the UK on Channel 5’s kids’ channel Milkshake!, Milo has enjoyed high ratings and reached more than 10 million views on the official YouTube channel in English. Milo has also launched YouTube channels in another six languages(Spanish, LATAM Spanish, French, Italian, Brazilian Portuguese and Polish), which have accumulated 18 million views and 8.3 million unique viewers. Milo, whose first season consists of 52 x 11 minutes episodes, and whose second season is finishing its production, is an animated series for preschool audiences with a bright, colourful look that brings a very contemporary graphic style to young children. Accompanied by his good friends Lofty and Lark, Milo uses role play to explore the wonderful world of vocations – from doctors and mechanics, to hairdressers, chefs and postal workers, introducing pre-schoolers to a variety of professions in a positive, fun way. The series’ underlying message is that all jobs are incredible. The quality of the animation and relevance of its message helped Milo win the 2022 Best Children’s series at the prestigious British Animation Awards, and Bronze at the New York Festivals TV & Film Awards.
Milo is a preschool television series produced by Fourth Wall and DeAPlaneta Entertainment, a leading European entertainment company. The production was supported by the British Government’s Youth Content Fund, which is managed by the BFI and supports the creation of distinctive and quality content for young audiences. The fund aims to provide content that informs our understanding of the world, stimulate knowledge and learning, while representing diversity and alternative points of view. DeAPlaneta Entertainment owns and manages worldwide consumer products rights for the series.
