Bel Licensing & Design By Jaler Launch Wide Collection of The laughing cow homeware products 

To be found in stores by the end of the year .in France and (almost) everywhere 

Patrick Tamburlin, Licensing Manager of Bel SA, declares: “I’m thrilled by this collaboration with Julie Jaler and Design by Jaler around the common and inclusive values of sharing, laughter and good humor, revisited in a design way, to brighten up your household.” 

Julie Jaler, CEO of Design by Jaler adds: “It is with overwhelming excitement that I announce a most inspiring collaboration! DESIGN BY JALER joins forces with the legendary brand The Laughing cow® to create collections that will make you vibrate. At the heart of this collaboration, we share essential values: #sharing, #laughter and #goodmood. With a distinctive design twist, we look forward to bring these values to life through our unique creations.” 

Bel Licensing is the entity in charge of developing the license program for the iconic brands of BEL SA (La vache qui rit®, Babybel®, Apéricube®, Pom’Potes®…). This program, initiated several years ago, aims to develop the daily life, popularity and consumer bonding of BEL SA brands through Fashion & Accessories, Kitchen & Tableware, Home & Decoration and Sports & Hobbies. 

For more information, Patrick Tamburlin patrick.tamburlin@groupe-bel.com