WILDBRAIN AND MATTEL GREENLIGHT FIREMAN SAM AND POLLY POCKET

WildBrain, a global leader in kids’ and family entertainment, and Mattel, Inc., owner of one of the strongest portfolios of children’s and family entertainment franchises in the world, announce new-season greenlights for beloved kids’ shows Fireman Sam and Polly Pocket, based on the popular Mattel brands. WildBrain has also secured a multitude of new international distribution deals for previous seasons of both shows, in addition to new deals for beloved Mattel titles Bob the Builder and Little People. The new greenlights and distribution deals are part of a multi-year co-development, production, distribution and licensing agreement between Mattel and WildBrain.

Fireman Sam and the Pontypandy Rescue Team will return in all-new CG-animated episodes in Season 16 (26 x 10’), which is scheduled to begin delivery in spring 2024. In the new season, our titular hero and the Pontypandy Rescue Team are still saving the people and animals of Pontypandy—and they now have an upgraded Fire Station and a state-of-the-art Mobile Command Unit to help them! The people of Pontypandy will be facing dangers from sea monsters, flaming kites, short-circuiting scarecrows, magic shows and a cheeky new mole. The excitement culminates in a thrilling six-episode finale featuring the music, food, parades, and magic of the Pontypandy Festival, all topped off by a special surprise guest star.

Polly Pocket and her friends, based on Mattel’s original micro-scale doll brand, will return in Season 6 (38 x 11’), slated for delivery in summer 2024. In the new season, Polly and friends are travelling our world and dimensions beyond—from Brazil to Unicorn World to Skatesville! They’ll be exploring new pocket-sized worlds, rescuing animals in Littleton and beyond, and helping their favorite dance star as she takes the stage in Rio de Janeiro. Through each episode, they discover that every new place is filled with potential new friends and fun!

The new seasons of Fireman Sam and Polly Pocket are currently in production at WildBrain’s Vancouver animation studio. Buyers attending MIPCOM (October 16–19) are invited to screen Fireman Sam and Polly Pocket and visit WildBrain at stand #R7.N13 to learn more.

Caroline Tyre, VP Global Sales & Rights Strategy at WildBrain, said: “We continue to see great demand around the world for Mattel’s celebrated and treasured kids’ series Fireman Sam, Polly Pocket, Bob the Builder and Little People. These shows have established themselves as perennial favourites with kids and families, and we look forward to sharing them with new international audiences.”

Alex Godfrey, Vice President of Content Distribution at Mattel Television, said: “Fireman Sam and Polly Pocket have resonated with fans globally for years, it’s fantastic to see the continued support and love for the brands. The stories of these brands will be told for generations to come, and there are so many more adventures happening in Pontypandy and Littleton—we’re excited to bring them to new and existing audiences with our broadcast partners.”