TABASCO teams up with IMG for licensing

IMG has teamed with McIlhenny Company, maker of TABASCO® Brand Pepper Sauces, as a global partner to drive and expand consumer engagement through new licensed products and experiences. 

Under this new multi-year agreement, IMG will develop a robust range of TABASCO® Brand offerings that further reflect the brand’s position as a global market leader for more than 150 years. Leveraging its global footprint and best-in-class network of partners across food and lifestyle categories, IMG will drive fans around the world to further engage and connect with TABASCO® Brand in new and exciting ways. 

Sold in more than 195 countries and territories, TABASCO® Brand is one of the most well-respected and widely distributed food brands in the world. TABASCO® Sauce’s instantly recognizable bottle, diamond logo and distinctive red color are synonymous with heat and adding excitement to food across generations of loyal consumers worldwide. 

Ricky Yoselevitz, Senior Vice President of Licensing for IMG, said, “Food and flavor have the ability to invoke strong human emotions and make powerful connections, as seen by the universal appeal and strong loyalty of the TABASCO® Brand.  We are excited to help people truly embrace the TABASCO® Brand lifestyle by weaving these well-loved flavors and iconography into authentic new products and experiences.”

“IMG will bring its signature mix of global strategy and local expertise to leverage the power of the TABASCO® Brand into untapped product and service categories to help create new and meaningful connection points with our fans,” said Lee Susen, Chief Sales & Marketing Officer of McIlhenny Company.  “We believe IMG will help us unlock new ways to engage with TABASCO® Sauce lovers worldwide and we are very excited to welcome them to Team TABASCO®.”