LICENSING MATTERS STEPS UP GAME FOR SHURE INCORPORATED

Licensing Matters Global, the full-service international licensing agency, has secured a new partnership between Shure Incorporated, the foremost global manufacturer of audio equipment, and a leading award-winning European brand renowned for manufacturing gaming chairs and accessories with a focus on comfort, ergonomics, and high-quality materials.

The result is the launch of the LEGEND Shure Edition gaming chair and accessories, a stunning new take on gaming chair designs that pays homage to one of the world’s most iconic and globally recognized microphones – the Shure 55SH. A standout on any stage, the microphone has been trusted by legends for decades. From live performances to broadcast applications, the microphone captures the exact sound you want, regardless of the acoustic environment. The 55SH is a timeless classic, and that same level of sophistication and quality can now be enjoyed in this gaming chair.

Marketed as a must-have for any studio, office, or gaming setup, the LEGEND Edition Shure gaming chair and accessories launched in November 2023 and are available at retail now. This statement gaming chair and accessories are the result of a licensing partnership that aligns two international brand leaders in their respective fields, blending Shure’s expertise in cutting-edge audio technology with the licensee’s authority in unparalleled quality and comfort.

The LEGEND Shure Edition Gaming Chair and accessories feature a black and grey colour scheme, accentuated by Shure’s ignition green stitching. The chair’s headrest features the Shure logo and the 55SH emblem embossed into the seat. Boasting a robust and ribbed appearance, it is a standout gaming chair and its accessories.

The LEGEND’s unparalleled design takes its inspiration from three core attributes that were fundamental to its development; an automotive-inspired style, a sleek shape, and ergonomics which include a built-in lumbar support. The LEGEND Shure Edition gaming chair incorporates all these qualities as well as 4D armrests, a rocking mechanism, plus adjustable height and recline features.

Commenting on the partnership, Leila Loumi, Senior Global Licensing Director at Licensing Matters Global, who secured the partnership, comments: “This is an outstanding gaming chair that is unique in its design and comfort. In finding a first-class partner for our client Shure, we have delivered an exceptional licensed product.”

“We are pleased to announce the licensee as an Official Licensing Partner, offering Shure fans in the streaming world the perfect complementary product to their MV7 and SM7B microphones in the form of a beautifully crafted gaming chair,” added Paul Crognale, Associate Director of Global Retail Marketing at Shure. “We greatly appreciate Licensing Matter’s expertise and support aligning this partnership.”