Banijay Forges Alliance with Ágora Digital Ventures for MasterChef World
Banijay announces a landmark agreement with Ágora Digital Ventures, the proprietors of the highly successful culinary app, MasterChef World. This strategic collaboration marks a significant step in their partnership, with Banijay securing a substantial stake in the offering.
The new alliance will accelerate the expansion of MasterChef World into new territories, utilising Banijay’s expansive global reach and profound expertise in the media and entertainment sector. The primary objective is to extend the reach of the app, currently available in Spain, to a broader international audience, encompassing the 70 territories where MasterChef has been produced.
With a focus on the ongoing growth of MasterChef World in Spain, the app has already achieved close to 300,000 downloads, showcasing a consistent increase in its user base. Renowned chefs from MasterChef,and regular updates, have significantly enriched the culinary experience for users, positioning this app as a unique all-year-round content and entertainment platform for the brand to interact with its fanbase beyond the show.
MasterChef is the world’s most successful cooking format (Guinness World Records). Now commissioned across 70 markets, the life-changing show has broadcast more than 10,000 episodes to-date and in 2021, aired its milestone 500th season globally since its reboot in 2005. Created by Franc Roddam, and first launched in 1990, the show is a super brand known and enjoyed around the world. The MasterChef format and finished programmes are represented internationally by Banijay.
