TK Maxx team up with Aardman for Comic Relief

TK Maxx in the UK, in partnership with Comic Relief, is launching a brand-new collection of stylish T-shirts, sweatshirts and homeware for Red Nose Day 2024, featuring iconic Aardman characters. The range, available for both adults and children, brings to life the world of Aardman with brand-new illustrations and playful design treatment. From Wallace & Gromit and Shaun the Sheep to Morph and Feathers McGraw, there’s something for everyone to enjoy this Red Nose Day. 

A popular fixture on the high-street, TK Maxx is known for being a shopper’s haven providing customers with a hub of fashion brands and designer labels at great prices. This year’s Red Nose Day collection is sure to stand out, with much-loved Aardman characters taking centre-stage.

Alongside the T-shirts and sweatshirts, Comic Relief has also partnered with TK sister brand,  homeware retailer Homesense on a new collection of aprons, tote bags, lunch bags, notebooks, water bottles, plush toys, pouches, mugs, a backpack plush toy and a framed limited edition print. The new products, available in store at Homesense and TK Maxx, and online at tkmaxx.com from 31st January 2024, also feature a variety of iconic Aardman characters.

Money raised by the new T-shirts, sweatshirts and homeware, available from 31st January 2024, will help Comic Relief tackle some of the urgent problems facing children and young people globally, including poverty, conflict and climate change.

TK Maxx and Homesense have been proud partners of Comic Relief since 2005 and, together with their customers, have raised over £31.5 million to date. Comic Relief funds organisations in the UK and around the world that support children and young people by putting food on plates, roofs over heads, keeping little ones safe and supporting families affected by conflict and climate change. By shopping the Red Nose Day range, customers will help raise vital funds for these all-important causes.

Deborah Dolce, Group Marketing & Corporate Responsibility Director at TK Maxx and Homesense said: “We’re delighted to be, once more, joining our long-standing friends at Comic Relief in support of Red Nose Day 2024. This year’s fashion and homeware range brings to life the brilliant world of Aardman, with iconic characters such as Wallace and Gromit and Shaun the Sheep featuring in the stylish designs. With the incredible help and generosity of our customers, we’re proud to have raised over £31.5 million for Comic Relief so far. We can’t wait to see how our customers get involved once more and have a laugh for a cracking cause.”

Samir Patel, CEO of Comic Relief, said: “Once again our fantastic partner, TK Maxx, has pulled out all the stops to create the most wonderful T-shirt and sweatshirt range for Red Nose Day. It’s exciting to see true pop culture icons from the much-loved Aardman family feature across this year’s designs – it’s a beautiful collection guaranteed to raise smiles as well as all important funds to help change lives in the UK and around the world. Huge thank you to TK Maxx and everyone who is able to support us – we hope you wear the new range with pride knowing the huge difference you are making.”

Academy Award®-winning Director and Creator of Wallace & Gromit Nick Park said: “It was such an honour to be asked by Richard Curtis and Emma Freud to lend our characters to the Red Nose Day 2024 campaign, a lovely request that I couldn’t turn down, and the rest of the studio couldn’t resist. It has been a joy to create new artwork and animation for the campaign, working with the talented TK Maxx and Homesense teams has been a great experience for us all at Aardman. I’m really proud of the range of products and hope they bring a smile.”

All the cotton used in the Red Nose Day range is Fairtrade certified, traded, audited and sourced from Fairtrade producers. Income from the cotton supports cotton farmers and their communities.   

Red Nose Day takes places on Friday 15th March, 2024.