Heathside Trading signs with Molang to produce Toys, Collectables and Gifts

Heathside Trading Ltd. has established an agreement with Millimages to become a licensee for Molang in the UK, Europe and USA. The agreement was brokered by Kirsty Guthrie (KJG Ltd) for bRand-Ward Service.

The Molang licensed line, which will launch Q3 2024 through selected retail partners will include a variety of toys, collectables and gifts. With over 7M followers across social media, Molang is an international TV, social media, licensing and merchandising phenomenon. It has had huge exposure and engagement worldwide, with 712m views on YouTube Kids and 18m on the adult YouTube channel.

In 2023 alone, Molang gained 821k Tik Tok subscribers and 335k on Instagram.

Darren Epstein from Heathside commented, ’‘We are so thrilled to be working with Millimages and bRand-Ward on this series of Molang pop culture and gifting products. As big fans of the brand, we are excited to offer new ranges of product under our Khadou brand!” Alexandra Algard-Mikanowski, Licensing and Merchandising Director at Millimages said “We are thrilled to announce our partnership with Heathside and develop a huge range of Molang’s products with them across the UK, Europe and USA. Together, our shared goal is to develop cute products and expand the Kidult toys, collectables & gifting areas for Molang.”