Perpetual Licensing to be exclusive licensing agency for the YOGAPALOOZA
BKI Corp and its founder Bari Koral have appointed Perpetual Licensing to be the exclusive licensing agency for the YOGAPALOOZA brand.
Beloved by millions of kids and adults, YOGAPALOOZA kids’ yoga and music videos are widely distributed through the popular YouTube Kids channel, Amazon, Roku, Happy Kids, SiriusXM and more. The licensing program will build upon the already strong partnerships with leading education groups such as Kaplan, edWeb, Head Start among others.
Created by singer-songwriter and kids yoga pioneer Bari Koral, YOGAPALOOZA has helped millions of preschoolers (and their adults!) move their bodies, ease anxiety, and learn self- regulating practices while being thoroughly entertained. Children have discovered content they enjoy on repeat to strengthen their bodies and find peacefulness in an increasingly anxious world.
“For over 20 years I have been dedicating my life to helping children and families since experiencing my own 10-year battle with stress and anxiety. In creating YOGAPALOOZA I discovered the magic of combining my career as a singer and songwriter with the benefits of yoga, movement and mindfulness that helped me recover, was exactly what children and their adults needed to cope with challenging times and navigating their emotions,” says Bari Koral, creator and founder of YOGAPALOOZA.
Through its successful educational programs and curriculum, YOGAPALOOZA has developed interactive teacher guides, books, posters and self-care cards, which reach hundreds of thousands of children, educators and parents. The brand has become a household name beyond the education sector by creating a whole world of fun and entertainment with its original kids yoga songs, animated videos and characters. YOGAPALOOZA has become one of YouTube’s top kids content creators, developed for calm in and out of the classroom.
The appointment of Perpetual Licensing opens a new chapter for YOGAPALOOZA towards the development of a diverse consumer product portfolio. This includes categories such as toys, games, apparel, wellness products, and even live experiences, offering kids and adults tools for improving both mental and physical wellbeing.
“We are thrilled to collaborate with BKI on such a special and important brand,” said Todd Lustgarten of Perpetual Licensing. “Our vision is developing a merchandise program that not only promotes the inspirational and powerful message of YOGAPALOOZA but also provides kids and their adults with a new generation of entertaining and helpful tools and products.”
