FashionVerse Teams with Michael Kors
FashionVerse, the innovative mobile fashion game, has introduced a new in-game collaboration with Michael Kors. Today through March 10, players will experience a new scene each day inspired by the life of the Michael Kors woman—from the airport to the office to a photoshoot—and will experience styling multiple new characters along the way. Players will outfit models using real-world Michael Kors accessories and ready-to-wear items such as dresses, rompers, outerwear, handbags, footwear, sunglasses and more. Once all five challenges are completed, players will be rewarded with an exclusive Michael Kors digital handbag. FashionVerse is now available for download via iOS and Android devices and to Netflix’s 247 million members through the Netflix mobile app.
Since Hilfiger Ventures, game publisher Tilting Point, and developer Brandible launched the game in mid January, FashionVerse has been downloaded over a million times and players have created close to 5 million scenes. The game has shown high retention numbers and longer play sessions than previous generations’ fashion games (an average of 27 minutes in the game per player per day, nearly matching Instagram’s 33 minutes per user per day). Its monetization KPI’s have doubled since launch and is on an upward trajectory. The game is seeing a growing number of players and an active community that celebrates body positivity, diversity and inclusivity. In the coming months, the game will integrate additional high end fashion and Hollywood brands that share these values.
In FashionVerse, players can take on design challenges to create perfectly curated fashion sets, share their creations, vote on other stylists’ scenes, comment on favorite looks, win rewards and unlock new clothing styles, all while discovering the latest trends from real-world fashion brands. Utilizing Brandible’s proprietary game engine and AI models, FashionVerse brings players’ creative styling to life to provide a stunning virtual experience where everyone is a creator.
“From the start, we loved Hilfiger Ventures’ vision for FashionVerse to become a platform for global brands to create new, accessible and interactive ways to engage with their fans and customers, and having Michael Kors join as our first integration is proof that we are onto something big,” said Kevin Segalla, CEO of Tilting Point. “FashionVerse collaborations enable exclusive experiences for players, marking a significant stride in the convergence of fashion and gaming.”
Tilting Point’s extensive portfolio has been bolstered by substantial IP integrations across multiple platforms including mobile, console, PC, subscription services and more. Tilting Point continues to expand to new ventures, bringing popular brands to fans in new and engaging ways, while growing each game’s global audience and financial success.
