Sources cited: Demystifying Web3 for brand owners

60% keen to wear branded items in metaverse – https://blog.roblox.com/wp-content/uploads/2022/10/FINAL_2022-Metaverse-Fashion-Trends-report_Roblox-x-Parsons.pdf 

70% believe in digital fashion design over IRL – https://blog.roblox.com/wp-content/uploads/2022/10/FINAL_2022-Metaverse-Fashion-Trends-report_Roblox-x-Parsons.pdf

84% would buy NFTs backed by physical products – https://www.businesswire.com/news/home/20221201005755/en/Dibbs-Releases-NFT-Sentiment-Report-84-Percent-of-Respondents-Would-Purchase-an-NFT-Backed-by-a-Physical-Item

40% of web3 users want community access – https://downloads.ctfassets.net/c5bd0wqjc7v0/1ltW7EcyoCKpliiD1Slb23/a23a7657b9700fa06ac47a4fe04d48e0/Coinbase_IntlSurvey-Web3Adoption.pdf