Everything Hot Wheels from Kennedy Publishing
With an emphasis on thrills and epic play, the Mattel owned property, Hot Wheels, is an enduring and worldwide bestselling brand, from diecast toy cars to live monster truck shows and lots in between.
Launched in 2019, Everything magazine is a pre-school title designed to explore rotating themes and brands through exciting and fun content, providing a great foundation for two upcoming Hot Wheels one-shots. Available at all key retailers, the issues will be on sale from 17th April 2024 and 26th June 2024.
The Everything Hot Wheels issues will contain activities – including stories, ‘Motor Makes’ crafts and epic posters – themed around the action and excitement of the Hot Wheels brand. Each issue will come with a Hot Wheels sticker sheet, as well as interactive gifts such as a mechanic play set and card game.
“We’re absolutely thrilled to be partnering with Mattel for a further Hot Wheels magazine, especially at such a pivotal time for the brand,” says Sophie Rowlands, Licensing Director at Kennedy Publishing. “The release of the new Netflix animation Let’s Race and a live action movie in the works, combined with the magazine’s engaging activities and exciting gifts, are sure to make the issue a racing success.”
“We’re delighted to continue our partnership with Kennedy Publishing and bring Hot Wheels fans even more opportunities for thrilling adventures and epic play,” says Claudia Lucarella, Head of Publishing Mattel EMEA. “The Everything Hot Wheels magazine captures the essence of our brand’s excitement and innovation, offering young readers engaging activities and interactive gifts that ignite their imaginations and fuel their passion for the world of Hot Wheels.”
The release of further issues of Everything Hot Wheels follows the success of the first issue in 2023, as well as Kennedy Publishing’s other one-shot successes, with brands such as Pip and Posy and Sylvanian Families. It is an action-packed addition to Kennedy’s portfolio of pre-school titles, all written to provide fun and engaging activities on and off the page.
