Bits + Pixels Agency to represent Tomb Raider licensed offerings on behalf of Crystal Dynamics
Leading video game developer, Crystal Dynamics, has signed video game and geek culture specialist agency, Bits and Pixels, to represent Tomb Raider products for merchandise licensing.
Tomb Raider I-III Remastered, which launched on February 14th, 2024 on console and PC, allows players to experience Lara Croft’s original three adventures, lovingly restored with upgraded visuals, complete with all expansions and secret levels.
“As a boutique agency specialising in video game and geek culture brands, and as avid gamers ourselves, we couldn’t be more excited to be working with a franchise of such undeniable significance both within the gaming industry and across wider pop culture.Lara Croft is gaming’s greatest female icon and has transcended the medium since her first appearance in the mid-90’s. Our mission is to engage licensees that will work closely with us to build a programme of distinctive collections and launches across fashion, lifestyle, and specialist retail.“ Sandra Arcan, Bits and Pixels.
