Teletubbies and MetaPals Sign Global Partnership
WildBrain CPLG and MetaPals, an AI digital companion platform, have signed a global partnership to bring together one of the world’s most recognizable brands and the innovative digital era with the launch on April 20th of Teletubbies AI digital companions.
With WildBrain’s iconic Teletubbies brand celebrating its 27th anniversary on 31 March, the collaboration marks the beginning of an exciting array of renowned IPs joining the ‘MetaPals Multiverse’ in 2024. Using AI and blockchain technology, pop culture darlings Tinky Winky, Dipsy, Laa-Laa and Po will become personalized, evolving digital companions within the MetaPals browser extension game engine.
The Teletubbies characters integrate with users’ daily browsing experiences accompanying users across the web, offering both playful interactions and practical assistance. This technology not only brings these fun characters to life in new, interactive ways but also helps to foster a sense of companionship, as brand fans and ‘kidults’ around the globe nurture their Teletubbies MetaPal online.
Each Teletubbies companion within the ‘MetaPals Multiverse’ will exhibit unique personality traits, offering users a diverse and dynamic experience. With characteristics distributed across 5000+ Teletubby companions along a spectrum, users are guaranteed a one-of-a-kind experience, ensuring enjoyment for all and opportunities to foster new connections with this nostalgic brand.
Ben Peace, VP, APAC at WildBrain CPLG, said: “We’re excited to see WildBrain’s Teletubbies come to life in new ways through this unique digital experience for fans. As we celebrate 27 years of the wildly popular Teletubbies franchise, this latest collaboration encapsulates the essence of childhood nostalgia while embracing the limitless possibilities of the digital age.”
Max Giammario, CEO of MetaPals, said: “Through this collaboration we’re not just revisiting Teletubbyland, we’re reinventing it for the digital age. By weaving in AI and blockchain, we enable the Teletubbies characters to evolve, interact, and form unique bonds with users, embodying our vision of dynamic digital companionship. With a bit of ‘MetaPals magic’, the Teletubbies are exploring beyond the hills and far away, ready to play, in ways we’ve never imagined.”
For 27 years, WildBrain’s Teletubbies have been engaging and entertaining audiences across multiple generations. Seen on broadcasters and streaming platforms around the world—including a newly re-imagined live-action Netflix series featuring narrator Tituss Burgess (Unbreakable Kimmy Schmidt), plus the brand-new CG-animated YouTube series, Teletubbies Let’s Go!—the Teletubbies offer hours of content for fans of every age.
Through their exuberance and curiosity, Tinky Winky, Dipsy, Laa-Laa and Po foster the developing imaginations of preschoolers in a delightful world filled with joyous exploration, visual anticipation and silly surprises. Extensive social media touch points have also seen the Teletubbies become beloved pop culture icons for older fans, adored by celebrities and culture setters around the world.
As a lifestyle brand, Teletubbies continues to captivate audiences by participating in pop culture conversations. The Teletubbies are owned by WildBrain, a global leader in kids’ and family entertainment.
