BEANSTALK TO REP TONINO LAMBORGHINI
Tonino Lamborghini, the luxury Italian lifestyle brand, has appointed Beanstalk, the global brand extension licensing agency, to grow its global product licensing and brand extension program.
Rooted in quality, design and entrepreneurial innovation, Tonino Lamborghini has spread the essence of Italian living throughout the world for over 40 years – a tradition that has its roots in the family history, making the Tonino Lamborghini brand a global symbol of luxury. Renowned for its uncompromising Italian craftsmanship, Tonino Lamborghini transforms daily living into extraordinary experiences, spreading the spirit of ‘Made in Italy’ in all its forms.
The brand’s consumer products program, which includes home décor, fashion accessories, fragrances, and luxury beverages, serves as a tribute to its rich heritage and enduring legacy, reflecting the ageless elegance that defines the Tonino Lamborghini brand.
“We are delighted to partner with Beanstalk and are absolutely confident that our selection of one of the most prestigious agencies within the licensing industry globally, will significantly contribute to the growth of the Tonino Lamborghini licensing business,” said Paolo Zannoni, General Manager Tonino Lamborghini SpA. “As we seek to further build Tonino Lamborghini as a luxury Italian lifestyle brand. Beanstalk’s expertise in managing global licensing programs, combined with their extensive network of contacts, will help us reach our ambitious goals.”
As the exclusive global licensing agency for the Tonino Lamborghini brand, Beanstalk will further develop the brand’s presence through strategic partnerships in categories including consumer electronics, sports apparel and food and beverage. Drawing from its rich and unique mechanical heritage spanning various sectors including bicycles and gardening, Beanstalk will also pursue extension opportunities for the Lamborghini Oleodinamica brand, which holds 40 years of expertise, primarily in the industrial sector.
Leveraging its extensive network and unparalleled experience in strategically extending lifestyle brands, Beanstalk aims to amplify the Tonino Lamborghini brand by bringing its unmistakable Italian style to new audiences and markets.
“We are thrilled to welcome the Tonino Lamborghini brand to Beanstalk,” said Allison Ames, President and CEO of Beanstalk. “With its unwavering commitment to excellence and unparalleled heritage, the Tonino Lamborghini brand represents a unique opportunity for strategic expansion into innovative luxury products that allow consumers to experience the elegance, distinction and prestige of this iconic brand. We look forward to applying our expertise to further elevate the brand’s global footprint with partnerships that celebrate and reinforce its spirit of true Italian luxury.”
