Myprotein and Marvel Embark on Multi-year Collaboration
Myprotein announces a multi-year global collaboration with MARVEL that will bring a variety of character-inspired sports nutrition ranges to catapult active lifestyles into another realm.
To celebrate the collaboration, Myprotein invites fans to ‘choose your superpower’ from a new range of character boxes that include variations of Myprotein’s best-selling Clear Whey, in addition to bespoke, collectable shakers. The Clear Whey products are named after four characters in the MARVEL Universe: Black Panther, Spider-Man, Hulk, and Captain Marvel.
Like traditional Myprotein Clear Whey, all MARVEL Clear Whey products feature 20g of protein per serving, low sugar count and an overall juicy flavour. The individual “character” profiles include:
- Black Panther: Blue Raspberry flavour
- Spider-Man: Raspberry & Strawberry flavours
- Hulk: Green Plum & Kiwi flavours
- Captain Marvel: Orange, Mango & Tropical flavours
Commenting on the launch, Neil Mistry CEO of Myprotein said: “MARVEL is a global brand with a very dedicated fan base, and we are thrilled to be collaborating with them in such a creative way during our 20th anniversary year. This collaboration not only showcases the growth of Myprotein over recent years, enabling us to explore new spaces that protein alone wouldn’t allow; it is also rooted in a shared affinity for the unconventional, and a belief in the power of inclusivity and community – something that resonates strongly with us as a brand.”
