Boat Rocker appoints Firefly Brand Management for US

Boat Rocker has appointed Firefly Brand Management as its U.S. licensing agency to manage a selection of Boat Rocker’s scripted and classic brands.

Firefly’s strengths provide an ideal fit for a number of Boat Rocker’s scripted and classic properties. The agency has enjoyed great success in promoting niche and classic brands such as Bob Ross, Paul Frank, Spam, Emily the Strange and Austin Healy. 

Initial Boat Rocker properties that Firefly will be representing in the U.S. include, Orphan Black, Orphan Black: Echoes, Beacon 23, Big Comfy Couch, Danger Mouse, Rainbow and Count Duckula. The list of IP will expand over the next coming months as Boat Rocker mines their extensive back catalogue and as new IP gets greenlit. 

Kate Schlomann, EVP, Head of Content Marketing, Brand Partnerships & Communications, Boat Rocker, said: “We’re delighted to team up with Firefly and know our properties are going to be in the best hands. With great connections across licensing and retail, they have built up an excellent business with both well-known brands and also in developing niche IP. Also, importantly we share like-minded views on brand management, and Firefly are as enthusiastic about our titles as we are, so it’s a dream match.”

Cynthia Modders, Firefly’s founder, said: “We are very excited to be working with Boat Rocker.  They have an extraordinarily wide range of entertainment properties that lend themselves to multiple categories, and we are excited to have the opportunity to represent them.”

In addition to the deal with Firefly for the U.S., Boat Rocker has recently appointed leading UK based licensing consultant Kirsty Guthrie of KJG Ltd. to manage and seek new partners on a number of properties including the sci-fi genre with Orphan Black, Orphan Black: Echoes and Beacon 23 as well as multiple properties across its kids & family slate, such as Dino Ranch, The Next Step and classics with Danger Mouse and Rainbow in the UK and across Europe.