Banijay Kids & Family Boosts Mr Bean

Banijay Kids & Family recently announced three new licensing agent appointments for Mr Bean.

IMG (Japan, South Korea and South East Asia), Spacetoon Licensing (Middle East), and License Connection (Benelux), will represent the brand’s licensing interests in their respective markets, plus Spacetoon Licensing has taken the live show rights in its region.

Roubina Tchoboian, Head of Global Licensing at Banijay Kids & Family, said, “An iconic brand with astonishing traction and reach, Mr Bean celebrates a broad and truly international fanbase. By working in collaboration with IMG, Spacetoon and License Connection, alongside our existing agents, we will further extend the commercial activity of the brand, in line with the huge demand from worldwide audiences.”

Earlier this year Banijay Kids & Family confirmed its representation of the worldwide licensing and merchandising rights for the Mr Bean brand, alongside the appointment of agents Bulldog in the UK, WP Brands in Australia and New Zealand, and Black White Orange in the Indian sub-continent.

In January, it was announced Mr Bean: The Animated Series has been commissioned for a fourth run, produced by Tiger Aspect Kids & Family, in partnership with Warner Bros. Discovery and ITVX, through deals agreed by Banijay Rights. Executive produced and voiced by Rowan Atkinson, it will air on Cartoonito and HBO Max across EMEA, on Warner Bros. Discovery’s kids channels and streaming services across South East Asia and South Asia, and on ITVX Kids in the UK and Eire from 2025.

Banijay Kids & Family’s collective of first-class producers and talent is behind some of the biggest kids brands in the world. As brand builders and experts at amplifying IP, it delivers creative and impactful 360 brand strategies for its shows.

Led by Benoît Di Sabatino, Banijay Kids & Family is part of content powerhouse Banijay Entertainment.