Marvel announces Kith 85th Anniversary Collection
In celebration of Marvel’s 85th anniversary, Kith and Marvel are collaborating once more to create an extensive collection of apparel, accessories, collectibles and more—reimagining iconic Marvel villains through the Kith lens.
Marvel’s villains have been a driving force for some of the most iconic moments over the company’s illustrious 85 year history. These famous Marvel Universe characters—like Thanos, Loki, Doctor Doom, Magneto and Green Goblin—challenge our favorite Super Heroes, making for some of the most captivating stories across comics, movies and TV shows. This collaboration brings together two brands who are focused on creating culturally relevant work in new and imaginative ways.
“For our third collaboration, we’re celebrating Marvel’s 85th anniversary by paying homage to the characters we all love to hate—the villains,” said Founder, CEO & Creative Director of Kith, Ronnie Fieg. “As I went through Marvel’s vast archives, I realized that there are more villains than heroes in my top 10 favorite characters. It was a lot of fun being able to reimagine some of their most iconic artworks to create this new collection and expand into new product categories.”
“Our continued partnership with Kith presents our latest collaboration, one bringing Marvel’s 85th anniversary to life with a fashion-forward collection,” said Paul Gitter, Executive Vice President of Global Brand Commercialization at Disney. “Marvel and Kith share a similar ethos that places both brands at the center of cultural influence and as driving forces in the lifestyle space. Our global collaborations offer consumers unique and modern product offerings that set us apart in today’s market.”
Marvel | Kith
Kith reimagined archival Marvel illustrations, graphics, and logos to create elevated apparel styles, as well as accessories, homegoods, and collectibles. The apparel range features coaches jackets, vintage tees, crewnecks, hoodies, and sweaters. Accessory styles include a range of headwear and pin sets. The collection is complete with an array of homegoods including a Modernica chair, Haydenshapes Silver Surfer Surfboard, custom posters, wall clocks, and rugs.
Marvel | Kith for ASICS
For the footwear component of the collection, Ronnie Fieg reprised his longtime partnership with ASICS. Fieg and ASICS designed five custom models inspired by Marvel characters, including Spider-Man & Venom, Green Goblin, Silver Surfer and Magneto. The Spider-Man and Venom models will be sold together in a special double-box set, while the other colorways will be sold individually. Each colorway has its own unique color-blocking and material execution, which is listed below:
- Spider-Man & Venom GT-2160
- Spider-Man — This model channels Spider-Man’s iconic red and blue colors in a gradient print on the mesh upper. The ASICS Tiger Stripes are crafted from premium leather and feature blue hues.
- Venom — Referencing the dark look and nature of the character, this shoe features mostly black hues with pops of blue. Crafted from mesh with synthetic leather overlays.
- Both models have heel badges asymmetrically branded, with the left featuring the Marvel logo and the right bearing the Fieg logo.
Custom-printed insoles displaying the character artwork.
- Green Goblin GT-2160
- Dark greens and bright yellows are seen on the mesh upper alongside grey and black accents. The model is complete with the collaborative Kith for Marvel logo on the tongue and Fieg branding on the heel.
- Custom-printed insoles displaying the character artwork.
- Silver Surfer GEL-Kayano 14
- This colorway channels its namesake character’s aesthetic silver palette for the upper. Explore complementary blue accents on the mid and outsole. The model is complete with the collaborative Kith for Marvel logo on the tongue and Fieg branding on the heel.
- Custom-printed insoles displaying the character artwork.
- Magneto GEL-1130
- This model stands out as the only 1130 in the offering. It features a mesh upper with leather overlays and distinct co-branding with a Kith logo at the eyestay and sockliner.
- Designed with a special Marvel label on the heel.
- Custom-printed insoles displaying the character artwork.
Marvel | Kith Comic Book
Returning for a third installment, Marvel and Kith will be releasing an all-new comic book featuring Marvel’s iconic villains in the face of a mysterious threat, building on the comic book storyline featured in their previous collaborations. Each comic book will be gifted to purchasers of the Marvel | Kith for ASICS custom footwear. These comics feature collaborative artwork of the character the shoe was inspired by and will come in varying levels of rarity. In partnership with PSA (Professional Sports Authenticator), some comics will be officially authenticated—marking the first time in PSA’s history that the brand has authenticated comics.
Marvel | Kith for Modernica
As part of the collection, Kith and Marvel worked with luxury home brand Modernica to craft a custom version of the beloved Fiberglass Shell Chair. The chair features wraparound archival Marvel artwork, a co-branded ‘Kith Universe’ logo, and a Kith Home plaque on the bottom of the chair.
Marvel | Kith for Haydenshapes
In celebration of the Silver Surfer, Kith & Marvel also collaborated with renowned surfboard brand Haydenshapes on a limited-edition, custom board inspired by the iconic character.
Marvel | Kith Infinity Gauntlet Capsule
Ahead of the full collection, Kith and Marvel created a capsule of apparel and special edition lifestyle products. In collaboration with Swarovski, Kith and Marvel developed six unique varsity jackets that represent each one of Thanos’ Infinity Stones.
Each premium wool jacket features a custom Kith logo with a color indicative of the stone and with matching hues on the satin interior lining. The front also features Thanos’ iconic gauntlet showcasing Swarovski crystals symbolizing each stone, and the back showcases the ‘Kith Universe’ logo patch, complementary galactic motifs, and Thanos. The jackets will be blind-boxed, which means fans will be surprised at which color jacket and type of Swarovski crystals they receive.
Along with the jackets, Kith and Marvel created a special Infinity Gauntlet Paperweight, limited to one hundred units worldwide. This beautiful polyresin gauntlet is embellished with Swarovski crystals that match the colors from Marvel Studio’s Avengers: Infinity War. It is complete with ‘Infinity Gauntlet’ lettering and the Kith Classic logo at the bottom. This collectible arrives in two versions, one with all six colored Infinity Stones embellished with Swarovski crystals, and the other with no stones. This item will be sold as a blind-box, with only thirty units featuring the colored crystals.
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