Kids Preferred celebrates the Peanuts comic strip turning 75

Toymaker Kids Preferred celebrates the Peanuts comic strip turning 75 in 2025 with a new, dynamic product range. Look for its March 2025 reveal with select retailers featuring Peanuts® themed soft book, blanky, infant plush and toys and bath/water play set. The American toy manufacturer is beloved for its superior quality, innovative soft toys and gifts for children. 

Kids Preferred is planning a full rollout in 2025 of a catalog featuring Snoopy and Woodstock, Charlie Brown and Lucy, Franklin and Pigpen and other iconic characters first introduced on the comic pages of the local newspaper. An array of wood toys, bath toys, and infant plush are being developed. 

“We are beyond thrilled to announce the partnership between Kids Preferred and Peanuts. There are very few brands in the marketplace as iconic and trusted as Peanuts,” said Larry Presser, President of Kids Preferred. “We look forward to developing innovative infant toy lines to help usher in new generations of Snoopy fans.” 

“Peanuts has endured for 75 years because the strip deals with real emotions and promotes positive messages and lessons, including friendship, inclusivity, responsibility and resilience,” says Scott Shillet, Vice President of Global Hardlines, Peanuts Worldwide. “Our goal is to develop a line of high-quality infant products across soft lines, hard lines and publishing that tie back to these lessons and allow parents to share their love of Peanuts with their children.” 

In 1950, Charlie Brown, Snoopy, and the rest of the Peanuts gang were first introduced to the world. In the 75 years since, Peanuts has become a global phenomenon, encompassing award-winning animated content, stage shows and live experiences, high profile collaborations, and retail programs around the world. Artists, musicians, philosophers, and fans have been inspired by Charles Schulz’ creation for over seven decades and there is no end in sight for this beloved cast of characters who speak so beautifully and simply to the human experience.