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BOYHOOD unveils Angry Birds figurines for the brand’s 15th anniversary

BOYHOOD unveils Angry Birds figurines for the brand’s 15th anniversary

BOYHOOD and Rovio announce a new and thrilling partnership to bring Angry Birds to Boyhood’s signature wooden design collectibles to celebrate the brand’s 15th anniversary. 

BOYHOOD, a Danish modern design and contemporary art company based in Aarhus, Denmark, proudly announced their latest licensing partnership, allowing them to bring even more iconic collectibles to life, in a deal facilitated by Angry Birds’ licensing agency IMG. With Angry Birds’ 15th anniversary at the end 2024, BOYHOOD wanted to design and produce the world-famous characters as highly detailed wooden design collectibles for fans to collect and enjoy around the world. 

The collection will become available in Autumn 2024 with the three iconic characters, Red, Chuck and Bomb, from the original hit game and join the BOYHOOD lineup of contemporary wooden design collectibles. 

All BOYHOOD products are crafted with the finest raw materials, specifically European FSC-certified wood. The types of wood used for RED, CHUCK, and BOMB are white oak, smoke-stained oak, and beech wood. 

Katri Chacona, Head of Brand Licensing at Rovio, said, “Rovio and the Angry Birds team are thrilled to announce our new collaboration with Boyhood. The astonishing craftsmanship that is brought to our beloved characters is truly remarkable. The finished products are a testament of BOYHOOD´s skill and dedication, and we couldn’t be more excited to share these high-quality wooden collectibles with Angry Birds fans everywhere.” 

For Boyhood designer and founder, Jakob Burgsø, it is a dream come true to partner with Angry Birds. “I am ecstatic and incredibly proud to have successfully forged this partnership with Angry Birds. I have always admired Red and his friends. An opportunity like this is rare, and I am honored to design a selection of wooden collectibles of some of the world’s most beloved game characters. The result is phenomenal, and I believe we have once again created an icon that will endure for generations.”

About The Author

Rebecca Ash

Rebecca is the Editorial Director at Total Licensing Ltd. She can be reached at becky@totallicensing.com