Fruit of the Loom Partners with Bradford License India in the Indian Market
Fruit of the Loom, the iconic American apparel brand, has partnered with Bradford License India to bring its unique blend of affordable quality, comfort, and style to Indian consumers through strategic licensing partnerships.
Aiming to bring a fresh perspective to the ever-changing fashion arena, the renowned brand has partnered with Bradford License India as its official and exclusive licensing agency to identify and secure suitable licensing partners in India, marking a pivotal step in the brand’s strategic expansion into the dynamic Indian market.
The revenue in the apparel market in India is projected to reach $105.50 bn in 2024, according to data analytics platform Statista, and it is anticipated to grow annually by 3.81 percent (CAGR 2024-2028). Looking ahead, the volume of the apparel market in India is expected to reach 40.1 bn pieces by 2028!
Capitalizing on India’s burgeoning consumer base and evolving fashion landscape, Bradford License India brings its extensive expertise in licensing and brand management, playing a crucial role in identifying and securing local partners who resonate with Fruit of the Loom’s core values and standards of excellence. Bradford will work to establish partnerships with licensees who will develop and produce Fruit of the Loom-branded products such as innerwear, casual wear, sleepwear, and accessories for the Indian market.
Celebrating this collaboration, David Springob, VP of Licensing for Fruit of the Loom, stated, “We are thrilled to bring Fruit of the Loom’s legacy of quality and innovation to India. Partnering with Bradford License India allows us to connect with a new audience, and we look forward to offering our brand IP for licensing to create new, exciting product categories for Indian consumers.”
This strategic alliance aims to deepen the brand’s connection with Indian consumers who value quality, affordability, and contemporary fashion trends. Bradford License India is excited about this partnership, which brings a renowned range of durable fashion products that embody comfort and timeless appeal to a broader audience in India. Mr. Gaurav Marya, Chairman, Bradford License India, commented, “We are delighted to facilitate Fruit of the Loom’s entry into the Indian market. Our goal is to ensure that their iconic brand is represented through high-quality, locally developed products that resonate with the values and preferences of Indian consumers.”
Together with Bradford License India, Fruit of the Loom is poised to set new benchmarks in the Indian apparel industry, offering consumers unparalleled options that align with their preferences and lifestyles.
