tinyBuild appoints bRAND-WARD as licensing agent for Hello Neighbor in the UK.
tinyBuild Games has appointed bRAND-WARD Services to represent Hello Neighbor, the famous video game horror franchise, as its licensing agent in the UK and Republic of Ireland.
The games and consumer products of the Hello Neighbor video game franchise, led by the iconic and mysterious villain Mr. Peterson, hold a devoted and rapidly growing fanbase thanks to its unique combination of thrilling tension and family friendly gameplay.
With over 100 million players, a successful animated adaptation and 5 million books sold to-date with master publishing partner Scholastic, the franchise has also turned into a sensation on YouTube with over 6 billion views from streamers and creators around the world. tinyBuild Games, the company masterminding Hello Neighbor, is currently completing production on the second season of the animated series Hello Neighbor: Welcome to Raven Brooks.
Hello Neighbor is already a consumer products smash hit, with licensees including Arcane Wonders for card games and Fun.com for costumes.
bRAND-WARD’s licensing efforts will focus on products, services, and retail destinations relevant to kids, teens and YA.
Licensing Sales consultants Maggy Harris (BSL) and Kirsty Guthrie (KJG Ltd) will work with Jean-Philippe Randisi to support the development of Hello Neighbor in the British Isles.
Corey Caplan, Director of Business Development and Partner Licensing, said: “Jean-Philippe and his team are world renowned for their veteran expertise, impressive track record building brands and unparalleled roster of deep relationships. We could not be more excited to partner with the bRAND-WARD team on this beloved and freaky franchise.”
Jean-Philippe Randisi, founder of bRAND-WARD, added: “with close to 400,000 average monthly active unique users playing Hello Neighbor games in the UK, 70 million views for the Hello Neighbor song and top British gaming content creators creating massively successful Hello Neighbor videos for YouTube, we are confident that the time is right for expanding the franchise’s consumer products program in the UK.”
