Haven Named Worldwide Agency for Wiggles
The Wiggles have appointed globally-renowned licensing experts Haven Licensing as their new worldwide licensing agency for the beloved pre-school property.
The appointment follows news of the brand’s ambitious growth strategy, with The Wiggles recently announcing plans for a major international live music tour in 2025 – The Wiggles Bouncing Balls Tour – which bounces into the UK in the spring, before travelling to the US and Canada.
Promoted by TEG, the Bouncing Balls Tour will be The Wiggles’ first visit to the UK since 2017 and reflects a surge of interest in the hugely popular property as the UK becomes the brand’s third largest territory. The last year has seen significant viewing figures for the TV show on Sky Kids, Ketchup TV and Netflix and viewings on the YouTube channel have doubled in the last 12 months. This pattern has been replicated across music platforms with Spotify up 55% YOY.
Globally, Haven Licensing will look to grow The Wiggles’ already significant touring, licensing and merchandising programmes and find fresh ways for fans old and new fans to engage with their heroes, with key priorities being the Australian, US and UK markets. They will work closely with United Talent Agency who were recently appointed as the licensing agent for North America.
Tom Punch, Managing Director, Haven Licensing says: “The Wiggles’ TV, music, touring, and YouTube numbers are massive, and they represent core areas of focus as we look to build and strengthen our presence in the US and UK markets. We are excited to be working closely with the team to leverage these platforms and bring our beloved content to even more families and fans across these regions.
Luke O’Neill CEO The Wiggles says: “We are thrilled to welcome the talented team at Haven Licensing into The Wiggles’ extended family and look forward to seeing them implement their ambitious brand extension strategies for the property”.
For more than 30 years, The Wiggles have educated and entertained children around the world, establishing themselves as one of the most respected and beloved names in the edutainment space. They have continually grown and evolved to remain fresh and culturally relevant. Within the last year, The Wiggles YouTube channel has grown by 1 million followers, earning the group a social following of more than 5.3 million across YouTube, Instagram, Facebook and TikTok.
The Wiggles have sustained global success connecting with their fans by remaining one of the most prolific touring acts in the music industry. Their live shows annually sell out to audiences on three continents.
