Global Merchandising Services to Rep Oasis
Global Merchandising Services is to represent Oasis, one of Britain’s most successful and celebrated rock bands of all time, as worldwide licensing agent to develop consumer products programmes for retail, ecommerce, including the official webstore, and licensing (outside touring).
Oasis, the legendary British rock band fronted by brothers Liam and Noel Gallagher, is known around the world for timeless hits like ‘Wonderwall,’ ‘Champagne Supernova,’ and ‘Don’t Look Back in Anger.’ Next summer, the Oasis Live ‘25 World Tour kicks off in the British Isles with 19 shows across Wales (Cardiff), England (Manchester and London), Scotland (Edinburgh), and Ireland (Ireland). All shows on the tour sold out within a day.
Global are excited to develop a strategic global licensing and retail campaign across multiple categories, including fashion, streetwear, accessories, gift, collectibles, and more. Oasis products have already begun rolling out via the band’s official website, ecommerce and specialty stores globally, with additional launches planned through 2025.
Despite a 15-year hiatus during which Liam and Noel enjoyed successful solo careers, Oasis maintains a huge following worldwide, with 100 million monthly listeners across streaming platforms, and a total of 12 billion streams to date. The band just celebrated the release of the Deluxe 30th Anniversary Edition of ‘Definitely Maybe’, and will be reaching another 30th Anniversary milestone in 2025 with 1995’s ‘(What’s the Story) Morning Glory?’, which became the fastest-selling album in the UK and the second bestselling British album ever.
“We couldn’t be more excited to work with Oasis to develop a broad merchandise and retail program to celebrate one of the most iconic bands of all time,” commented Jens Drinkwater, Head of Licensing, Global.
About Oasis
Formed in Manchester, the band quickly became one of the biggest cultural phenomenons of the era as ‘Definitely Maybe’ became the fastest-selling debut album in British history – and their second album, (What’s the Story) Morning Glory has since reached 17 x Platinum in recognition of 5 million+ domestic sales. All seven of their studio albums went straight to #1, as did their 2010 compilation ‘Time Flies…’. Their catalogue features eight #1 singles, from ‘Some Might Say’ to ‘The Importance of Being Idle’, as well as another fifteen Top 10 hits.
That huge following translated to the live arena, most famously playing to 125,000 people each night during two shows at Knebworth. Other big moments included two headline sets at Glastonbury in 1995 and 2004; huge homecoming shows at Manchester City’s Maine Road stadium; and a run of Wembley Stadium gigs which were documented in the live album ‘Familiar To Millions’.
Their accolades have included six BRIT Awards, including the Outstanding Contribution to British Music, two Ivor Novellos, and seventeen NME Awards.
