Laura Ashley and Gulf Stream Coach Link Up
Laura Ashley, the quintessentially British fashion, home, and lifestyle brand, has announced its collaboration with Gulf Stream Coach Inc., the family-owned manufacturer of quality travel trailers and motorhomes since 1983. The two iconic companies will unveil the all-new Laura Ashley-inspired Gulf Stream Vintage Cruiser to celebrate the 10th anniversary of the travel trailer in 2025. The partnership marks the first RV collaboration for Laura Ashley.
A perfect union of British elegance and American craftsmanship, the collaboration combines the timeless elegance of Laura Ashley’s renowned design aesthetic with Gulf Stream’s iconic retro camper to create a bespoke, stylish, and comfortable travel experience. The Laura Ashley interior package presents the opportunity to have a one-of-a-kind RV with signature prints from the brand’s famed archives, adding a touch of classic English charm to the camper’s interior.
For instant recognition, the exterior will feature a signature Laura Ashley plaid from the famed archives and include both Laura Ashley and Gulf Stream’s logos, while the interiors will feature famous Laura Ashley textiles, ideal for creating a harmonious blend of design style and functionality while hitting the open road. The bedroom and dinette will feature a mix of Laura Ashley’s much-loved Wisteria floral print in Newport Blue, a graphic plaid Hyland Check print in Seaspray, and touches of Louise Star, a ditsy print in China Blue. The package also includes a Laura Ashley quilt for the queen-sized bed.
First introduced in 2015, the Vintage Cruiser brand is a lightweight, high-quality travel trailer inspired by trailers from the 50s and 60s with state-of-the-art features from the 21st Century. Its smaller size, lightweight, and lower overall profile make it easy to tow and maneuver with a variety of vehicles.
The Vintage Cruiser has proven to be immensely popular with RV enthusiasts. Gulf Stream customers formed a community around the brand, even attending Vintage Cruiser rallies held throughout the United States.
“Partnering with Gulf Stream for our first RV collaboration is an exciting opportunity to bring the timeless beauty of Laura Ashley to the world of travel and adventure,” said Carolyn D’Angelo, Senior Managing Director, Brand Operations, Gordon Brothers & President, Laura Ashley Global. “We are excited to offer a unique and enchanting travel experience that captures the essence of the Laura Ashley brand.” Gordon Brothers acquired the Laura Ashley brand in 2020. It has been leveraging its expertise to build brand partnerships and drive growth and development for the iconic 71-year-old company like this Gulf Stream partnership.
Gulf Stream’s President and CEO, Phil Sarvari, also expressed excitement about the partnership, stating, “We are proud to join forces with Laura Ashley to create a camper that exudes sophistication and comfort and celebrates the Vintage Cruiser’s 10th anniversary with a new package that is unique from any other RV on the market. This collaboration combines Gulf Stream’s dedication to quality craftsmanship with Laura Ashley’s iconic style, resulting in a truly exceptional travel companion.”
The Laura Ashley-inspired Gulf Stream is a unique option for the growing number of campers on the open road. It is set to make its debut at select events and showcases starting this September. It will be available for pre-sale. Stay tuned for more updates and announcements as Laura Ashley and Gulf Stream embark on this exciting journey together. For more information, please visit lauraashleyusa.com and gulfstreamcoach.com.
