Crisis and Mr. Men Little Miss join forces
National homelessness charity Crisis has partnered with Mr. Men Little Miss to bring to life the experiences of people facing homelessness by launching two new characters ‘Mr. and Little Miss Invisible’ to help shine a light on the reality of being without a safe home.
The new characters, which have been developed in collaboration with people with lived experience of homelessness and based on their insight of feeling excluded from society, will be launched as part of a limited-edition range of t-shirts with fashion retailer UNIQLO. Additional products will be available online at Crisis and Mr. Men Little Miss stores featuring familiar characters including Mr. Happy, Little Miss Chatterbox and Mr. Tickle.
The three-year collaboration will help support Crisis by building awareness of the issue and how to tackle it amongst parents and children, all the while raising vital funds to support the charity’s work to end homelessness for good.
With research by Crisis showing that two thirds of people sleeping rough feel invisible, while over 150,000 children are trapped out of sight in temporary accommodation in England, the need to tackle homelessness has never been more important.
The exclusive range of t-shirts will be available to purchase from fashion retailer UNIQLO at their Westfield White City store. Customers will also be able to take advantage of the in-store embroidery and Utme printing services to customise UNIQLO products, which will include an additional home-inspired keyhole range designed by artist Rory McQueen and featuring favourite Mr. Men Little Miss characters.
The collection will launch on 10th October to mark World Homelessness Day, with £3 from every sale going to Crisis to help further their mission to end homelessness. Additional products – including tote bags, mugs, hoodies and wall prints – will also be available online at shopfromcrisis.org.uk and mrmen.com.
Kim Collins, Head of E-Commerce at Crisis, said: “We are delighted that Mr. and Little Miss Invisible will be joining familiar characters as part of our new partnership.
“These new characters bring to life what we hear daily through our services – that people facing homelessness often feel unseen and isolatedfrom wider society. This must change.
“By sparking a conversation and challenging the stigma around homelessness we know we can change the narrative and ultimately end homelessness across Britain.
“That’s why we’re incredibly grateful to be introducing these characters with Mr. Men Little Miss, and with every purchase made through UNIQLO and our online store, shoppers will be raising vital funds to help people rebuild their lives away from homelessness for good.”
Silvia Figini, Chief Operating Officer at Sanrio (EMEA, India and Oceania) and Mr. Men (Worldwide), said: “Mr. Men Little Miss are incredibly proud to partner with Crisis, and introduce Mr. and Little Miss Invisible. The characters were created to shine a light on the often-unseen struggles faced by those experiencing homelessness.
By leveraging the strength and popularity of the Mr. Men Little Miss brand, we hope to raise awareness and inspire meaningful action. Through this collaboration, Mr. and Little Miss Invisible will serve as a powerful reminder that no one should be invisible in our society, and together, we can make a difference.”
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Notes to Editor
About Crisis
Crisis is the national charity for people facing homelessness across Wales, Scotland and England. We know that homelessness is not inevitable, and we know that together, we can end it.
We provide services directly to people experiencing homelessness, carry out research into the causes and consequences of homelessness, and campaign for the changes needed to end it.
You can contact the Crisis media team on 020 7426 3880, media@crisis.org.uk, or 07973 372587 (out of hours)
About Mr. Men Little Miss
With a cast of over 90 characters the Mr. Men Little Miss properties have brought fun and laughter to generations of families for over 50 years and have sold over 250 million books. Founded by the late Roger Hargreaves the series was created in 1971 starting with Mr. Tickle. When Roger Hargreaves died in 1988, aged 53, his son, Adam Hargreaves continued the business writing and drawing the books. Mr. Men Little Miss is the number one selling children’s book in France and the number two selling Pre-School brand in the UK. Mr. Men Little Miss books are published in 17 languages worldwide and distributed in more than 28 countries.
To arrange a spokesperson or case study interview, please contact the Crisis media team on 020 7426 3880, media@crisis.org.uk, or 07973 372587 (out of hours)
