Bluey Makes Debut at Build-A-Bear Workshop
Build-A-Bear Workshop announces the launch of its first-ever Bluey collection, as part of a licensed partnership with BBC Studios, bringing beloved Bluey and her family from the hit animated series to Build-A-Bear’s furry friends lineup. Fans of Bluey, Bingo, and the iconic games from the show will be delighted to meet these cuddly characters and dress them with their exciting new costumes and accessories. Build-A-Bear’s relationship with BBC Studios started with Doctor Who, and has now expanded to include Bluey which is perfect for both younger and older fans of this beloved TV show. Global phenomenon Bluey is the No. 1 most-watched series on streaming this year (2024) to-date among total viewers in the U.S.*
Guests can visit participating Build-A-Bear Workshops or shop online starting today at Bluey Plush & Stuffed Animals | Build-A-Bear® (buildabear.com) to get their hands on the lovable Bluey and Bingo plush. The Bluey Build-A-Bear collection includes a make-your-own Bluey that features her name on the left paw pad, as well as Bluey’s little sister, Bingo. Guests can accessorise their new companions with Granny Janet and Granny Rita costumes, in addition to a sleeper and t-shirt, or add the iconic Bluey theme song or character phrases to their plush. Bluey and Bingo are set for endless adventures and fun with guests, whether embarking on a game of “Grannies” or just providing a snuggly companion. With an existing waitlist of nearly 50,000 names, the initial Bluey collection is expected to sell out quickly.
“Building on our history of iconic licensed partnerships and our commitment to raising the bar on branded collaborations, we are thrilled to expand our relationship with BBC Studios to include Bluey,” said Sharon Price John, President and CEO of Build-A-Bear Workshop. “Bluey is a cherished character that embodies joy, imagination, and family fun — values that resonate deeply with Build-A-Bear. This relationship not only highlights our global appeal but also reflects our multi-generational reach. We’re excited for our guests to experience the ‘stuff they love’ with Bluey and Bingo and create lasting memories with their new furry friends.”
Jointly commissioned by ABC Children’s and BBC Studios Kids & Family, Bluey is produced by the multiple Emmy® Award-winning Ludo Studio in association with Screen Queensland and Screen Australia. BBC Studios Kids & Family also holds global distribution and merchandise rights. The series streams to U.S. and global audiences (outside of Australia, New Zealand and China) across Disney Channel, Disney Jr. and Disney+ through a global broadcasting deal between BBC Studios Kids & Family and Disney Branded Television. In its native Australia, the show goes out on ABC. CBeebies is the second window broadcaster partner for Bluey in the UK.
*Source: Nielsen Media Research, US data based on Persons 2+ time spent viewing for streaming series tracked by Nielsen through their streaming content ratings (1/1/24-7/28/24)
