Highlighting Mental Health Awareness Month with the Care Bears

 For Mental Health Awareness month, Australia’s iconic flower & gifting brand LVLY has partnered with one of the world’s most beloved nostalgic brands, Care Bears™, to encourage people to send “bear hugs” at a time when disconnection, depression, and anxiety are on the rise.

The LVLY x Care Bears collaboration aims to raise awareness amongst children and adults about the importance of connecting with our true emotions and opening up about how we feel.

“This nostalgic collaboration is for everyone – children, adults, friends, and family. It’s about sending a message to say, ‘I’m here for you, I’m thinking of you, I’m in your corner,’” said LVLY Co-Founder, Hannah Spilva. 

Kristy Miall, Director of International Marketing at Cloudco Entertainment, echoed this sentiment, saying, “We’re thrilled to partner with LVLY for our #CareBearsCare campaign. Care Bears have always been about spreading love, kindness, and compassion, and this unique collaboration allows us to bring that mission to life in a meaningful way. These beautiful gift boxes are more than just a gift – they’re a way for people to send a ‘hug’ to loved ones, no matter how far apart they may be. In a time when connection and empathy are more important than ever, this collaboration helps people show how much they care in the most heartwarming way.”

Ahead of its time, Care Bears were created in the early ‘80s to teach kids the importance of embracing and expressing their feelings. Each bear’s iconic belly badge represents different emotions and attributes, such as love, friendship, courage, and cheerfulness. Cheer Bear embodies happiness, Grumpy Bear symbolises the need to acknowledge and accept negative emotions, and Togetherness Bear reminds us that sharing love is one of the greatest gifts.

Originally launched as a commercial product, the Care Bears’ symbols and stories carry strong themes related to emotional well-being and mental health. The Care Bears’ mission to spread caring and understanding often addresses issues such as loneliness, sadness, fear, and self-esteem. Through their adventures, they teach fans of all ages how to manage our emotions, develop empathy, and support one another.

“LVLY has always been about connecting people during times of need, love, and support. In the midst of the mental health crisis gripping the nation, it’s more important than ever to check in with people, see how they’re doing, and let them know they are part of a support network,” said Hannah Silva. “The beauty of this collaboration is that Care Bears is span multiple generations, making them as relevant today as they were when I was a kid. I vividly remember cuddling up to my Tenderheart Bear as a little one and the joy it brought me. When we were approached by Care Bears to collaborate it was a full body ‘yes’ from me because the Care Bears are the perfect vehicle to gently prompt conversations about feelings with someone you love or might be concerned about. The complexities of growing up in today’s world are profound and we need to start conversations about emotional awareness and mental health from a young age. As someone who has suffered from periods of severe anxiety, I make it a priority to openly discuss mental health with not only my kids but my parents, family, and friends.”

The purpose of Mental Health Awareness Month prompts us all to reflect on our mental health and overall well-being, irrespective of whether we’ve personally experienced mental illness. It emphasises the importance of maintaining good mental health in our daily lives and encourages a proactive approach to seeking help when necessary.

Each LVLY x Care Bears bundle comes with a Care Bear, a greeting card, a Care Bear bio card, and a free cookie for the first 250 purchases.

Run, don’t walk – these gorgeous bundles won’t last long and are here for a limited time only.