SPIN MASTER AND TETRIS COMPANY TEAM UP
Spin Master Corp. a leading global children’s entertainment company, and The Tetris Company, Inc., the company that manages the rights to the world-famous Tetris® brand, announced today a collaboration that includes a new range of Tetris-inspired puzzles and games. The agreement, facilitated by global licensing agency IMG, will bring the iconic Tetris brand from the digital realm to homes around the world with a diverse collection of interactive products for all ages.
The new Tetris product line, produced by Spin Master, will feature a diverse range of multiplayer board games, puzzles, cards, and more, all designed to capture the unique gameplay of Tetris and bring it to life in creative, tactile formats. The first wave of products will launch globally in Fall 2025 and will be available at major retailers and online stores.
“Tetris has a massive following and a storied legacy of stimulating minds around the world,” said Adam Hyman, VP Marketing and Global Business Team Lead, Games & Outdoor. “We are excited to infuse Spin Master’s signature innovation into a line of physical puzzles and games inspired by this iconic video game delivering new twists on the classic challenge of Tetris.”
Spin Master, known for its award-winning brands such as PAW Patrol®, Hatchimals®, Rubik’s® Cube, and more, will leverage its expertise in designing engaging and playful experiences to deliver a range of Tetris-themed products that embody the strategic, geometric fun of the original game.
“We are delighted to work with Spin Master to further extend the Tetris brand into a new realm of interactive play. Tetris has always been about challenging the mind and sparking joy, and now, through this agreement, we’re taking that experience beyond the screen and into homes around the world,” said Maya Rogers, CEO of Tetris. “We look forward to seeing how fans of all ages will connect with the Tetris-inspired puzzles and games, and we are excited about the future this collaboration promises.”
Tetris, one of the most beloved video game franchises, continues to evolve by expanding from digital entertainment into the physical world of play through new products, offering existing fans more ways to engage while introducing the brand to new audiences.
