ATARI PARTNERS WITH THUMBSUP

Atari, the legendary brand known for revolutionizing the gaming industry, has partnered with gifting specialist ThumbsUp to launch a range of retro inspired products that pay homage to Atari’s place in gaming history. The partnership was brokered by Atari’s global licensing agency Tinderbox, the specialist digital division of Beanstalk.

The ThumbsUp collection delivers a fresh perspective on Atari and its portfolio of universally recognized games, inviting retro gaming fans to experience the iconic brand with unique, one-of-a-kind products including a mini arcade, wall art and drinking accessories. 

The Atari playable Cartridge Keyring, a 2” mini arcade with a colour LCD screen, is a nostalgic journey through gaming history with three of the most cherished Atari games: Pong, Asteroids, and Missile Command.

Inspired by these fan favourites, the collection of 3D wall art captures the essence of gaming history and gives fans a unique way to showcase their love for Atari. 

The Decanter Set and standalone Decanter, inspired by the Atari CX-10 Joystick, offers a refined, nostalgic design. The Atari Beer Glass, featuring Atari’s legendary fuji logo, adds a distinct touch to any drink. 

“Our partnership with Atari is a fantastic addition to our growing license portfolio,” said Tanya Dervish, Head of Licensing at Santok. “We have developed a fun and innovative range of products that really resonate with the Atari consumer, both new and old, and are so proud of what we have been able to achieve. It has been a pleasure working with Atari, finding a partner that is as passionate about the range as we are. We are very excited about continuing to develop our Atari collection and seeing it in retail.”

“ThumbsUp manages to do something special with the Atari band, which is deliver on our fan’s expectations of high quality while introducing delightfully unexpected products. Atari fans are in for a fun holiday this year,” said Casandra Brown, Sr. Director of Licensing at Atari.