Burger King France Partners with Miraculous and Ghostforce
Superheroes Miraculous Ladybug and Cat Noir from Miraculous Corp’s globally loved Miraculous™ franchise, and Myst, Fury, and Krush from ZAG’s fan favorite TV series Ghostforce unite for an October 2024 promotion with Burger King in France.
Starting October 22, 2024, Burger King locations across France will launch a special promotion aimed to engage young fans of the two exciting brands, with each King Jr. meal featuring fun sustainable promotional items. The popular TV series Miraculous™ – Tales of Ladybug and Cat Noir follows Marinette and Adrien, two seemingly ordinary teens with secret identities who become Ladybug and Cat Noir to protect Paris from unexpected villains. Meanwhile, Ghostforce features Liv, Andy, and Mike—three elementary school students who form a secret superhero team to battle ghosts in New York. The two series share a common theme – helping kids learn to believe in themselves and find their true power! A national TV advertising campaign will support the promotion’s launch featuring the Miraculous™ superheroes.
For more than 60 years, families have enjoyed Burger King’s high-quality, great-tasting, and affordable 100% beef flame-grilled burgers. During the promotion, each King Jr. meal will come with a variety of eco-friendly, collectible paper premiums for both Miraculous and Ghostforce, including an exclusive Dobble card game as well as colorful posters, stickers, and meal packaging. Dobble, a simple matching game, is not only fun, but also promotes cognitive development, challenging players to spot and announce matching symbols. Adding to the fun, children can participate in an in-restaurant scavenger hunt, searching for Kwamis, the small magical creatures from Miraculous™ hidden throughout each location. For each Kwami sticker found, kids can collect a surprise at the counter. Children will also discover Miraculous™-themed decorations such as posters, table-top stickers, point-of-sale artwork, menus, and totems for instagrammable moments at the restaurants.
“At Burger King, we are excited to collaborate with the Miraculous and Ghostforce brands to provide children with memorable experiences that celebrate their favorite superheroes,” commented Elsa Faigenbaum, Family Marketing Manager at Burger King France. “These enchanting universes captivate young imaginations, and our collaboration aims to create moments of joy and adventure that will shine a spotlight on these beloved characters.”
“Families love Burger King for its perfect balance of flame-grilled flavor and comforting, familiar meals,” commented Luca Bonnechi, VP, Licensing, Europe, Miraculous Corp. “Burger King’s passion for creativity shines through in activations, and we are thrilled to continue our successful partnership for Miraculous™, bringing fans an exciting opportunity to engage with their favorite superheroes. We hope families enjoy playing Dobble together at mealtime as they connect over great food and fun.”
“The Ghostforce superheroes are adored by kids and tweens everywhere,” added Jeremy Zag, Founder and CEO of ZAG. “We are delighted to collaborate with Burger King on this initiative, which promotes both fun and nutritious meals while offering sustainable, eco-friendly premiums that align with our goals here at ZAG.”
